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Google Marketing Platform

Jellyfish Brings Global Training Program to US with San Francisco Training Center

Courses Will Focus on the Digital Transformation Journey and Seek to Support Brands’ In-Housing Efforts Jellyfish, a digital partner to some of the world’s leading brands, is expanding its global training program by opening an official US training center in San Francisco. The program features classroom-style, private and enterprise courses designed to educate Jellyfish clients, as well as marketing and digital professionals, on digital marketing tactics and tools. “Jellyfish is our trusted partner for both digital…

Merkle Launches New Stream Media, Enabling Retailers to Grow Digital Ad Revenue

Customized Offering Improves Retailers’ Personalized Experiences for Shoppers Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of New Stream Media, a solution that allows retailers to grow their digital ad revenue, create more personalized experiences for consumers, and form unique partnerships with manufacturers. “With the creation of New Stream Media, Merkle aims to provide an additional revenue opportunity for retailers during a particularly competitive time in…

Lytics Announces Seamless Integration With Google Marketing Platform to Optimize Marketing Spend

Marketers Can Now Share Customer Segments, Affinities, and Other Metrics Between Lytics and Google Ad Campaigns for More Precise Targeting and Increased ROI Lytics, the real-time CDP, announced a new capability for customers to share data seamlessly between the Lytics Customer Data Platform (CDP) and Google Marketing Platform (GMP) through tight integration between the two solutions. This is a game-changer for marketers who need to target Google Ads more effectively and drive better ROI from their ad spend on the Google…

IAS Partners with Mindshare and Google Marketing Platform to Achieve over 99% Brand Safety and Suitability on YouTube for Diageo

The need for advertisers to get brand suitability right in digital environments has never been more important. Integral Ad Science (IAS), the global market leader in digital ad verification, along with Mindshare and Google Marketing Platform were able to achieve over 99 percent brand safety and suitability on YouTube in a case study for global beverage leader, Diageo. With billions of hours of digital video content watched per day on YouTube, there exists a significant opportunity to reach highly engaged audiences. At the…

Bounteous Launches AI-Driven Personalization with Acquia

Introducing a Data-Driven Approach to Power Deeper Personalization at Scale to Optimize Digital Marketing ROI Bounteous announced it is collaborating with digital experience company Acquia to deliver personalization at scale. This new offering will create truly connected and individualized experiences with customers to increase loyalty and conversion. New @Bounteous and @Acquia collaboration to deliver personalization at scale through #artificialintelligence The solution leverages artificial intelligence to help…

Merkle Launches Archie, a Scalable Marketing Analytics Solution

Centralized Delivery of Marketing Performance Measurement and Advanced Analytics Across Media and CRM Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Archie, a scalable solution for marketers to gain cross-channel media and marketing insights, using best-in-class platforms and tools. “With Archie, Merkle now centralizes marketing performance measurement, applying data standards and a templatized approach with the industry’s best-in-class technologies, Google Cloud…

Google Head of Industry Joins Adswerve

AdTech Solutions Provider Recruits Another Former DoubleClick Pro Adswerve, a leading Google Marketing Platform Consultancy and Provider, announced that Scott Sullivan has joined the Denver-based team as the company’s new Chief Sales Officer. Prior to Adswerve, Sullivan served as Head of Industry, Platforms at Google where he oversaw one of Google’s largest agency holding companies, Publicis. Sullivan has also worked at Microsoft and MapQuest, and had previously worked with Adswerve CEO Clint Tasset and VP Matt Fiskness at…

Factual Launches Measurement Intelligence to Track Real-World Conversions and Optimize Campaigns Across New and Emerging Digital Channels

New Product Follows More Than 400% Growth in Factual’s Current Measurement Offerings Factual, the location data company, announced Measurement Intelligence, a new product that helps brands, advertisers and agencies clearly access andunderstand campaign performance metrics and ROI using real-world visitation data through a self-service dashboard. Measurement Intelligence launches following a landmark year for the company, which raised $42 million in new funding and expanded its global presence, launching into the JAPAC…

Adswerve and Google Cloud Break Down Data Silos for Marketers

AnalyticsPros, an Adswerve Company, Achieves the Data Analytics Partner Specialization in the Google Cloud Partner Program; Awarded Google Partner Platform Award for Work with World Surf League; Helps Save YMCA $2 Million Per Year on Total Cost of Ownership Analytics Pros, a leading Google Analytics and Google Cloud partner (an Adswerve company), announced that it was awarded a Platform Award and has successfully set up 200-plus brands and agencies in less than two years on the Google Cloud Platform. By providing…

Adswerve Evolves As a Data-First Company

Providing Marketers with One-Stop Access to Google Marketing Platform; Drives 31 Percent Increase in Revenue and 76 Percent E-Commerce Conversion Rates for Twiddy Leading Google Marketing Platform (GMP) Provider and Partner Adswerve has announced the official name change and rebrand of Analytics Pros to Adswerve and its official transformation as a data-first company, uniting media and data services for marketers. Adswerve acquired Analytics Pros in August 2018 to expand its analytics and measurement capabilities for its…

Samba TV’s Tune-In Measurement Solution Is Now Available in Google Marketing Platform

Media Companies Can Now Measure TV Tune-In Lift Across Google Marketing Platform Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across Google Marketing Platform. For the first time, television programmers can attribute tune-ins driven by YouTube ads, as well as any digital media served through Google Campaign Manager and Display & Video 360 within Google Marketing Platform. As a result, programmers can access tune-in…

LinkedIn Introduces Latest Measurement with Google Campaign Manager for Better Attribution

LinkedIn Has Announced a Measurement Integration with Google Campaign Manager (Formerly DoublClick Campaign Manager), Now Part of Google Marketing Platform Bid adieu to the traditional ways of LinkedIn ad measurement. Today, LinkedIn announced a major integration with Google Marketing Platform to provide accurate attribution of every LinkedIn ad inside a single, unified reporting dashboard. For B2B marketing teams, this new integration could solve complex issues pertaining to LinkedIn ad measurement. Recommended: …

AdSwerve Acquires Analytics Pros to Further Strengthen Position in Google Marketing Technology

The Denver-Based Google Marketing Platform Partner Acquired One of Google’s Largest Analytics Partners and Resellers, the Seattle-Based Analytics Pros AdSwerve, a leading Google Marketing Platform Partner, announced it has acquired Seattle-based Analytics Pros, Inc. – a top Google Analytics 360 and Google Cloud partner and reseller. This acquisition, funded by private equity investment firm Abry Partners, creates one of the only companies in the world that provides service across the entire spectrum of the Google…

A CMO’s Top Three Priorities: Hyper-Growth, Hyper-Growth and Hyper-Growth

Times are changing. And quickly. Every year it seems CMOs are having to change tack in order to meet CEO expectations. Right now this pressure filled environment is all geared towards growth – but how can marketers balance their many responsibilities while also ensuring growth is quickly achieved and sustained? Stacking up responsibilities The introduction of GDPR earlier this year has had a profound impact on CMOs. In many instances, marketers have been handed responsibility over data interpretation, and have to also…

Google Marketing Platform May End ‘Church and State’ Separation in Programmatic (Here’s Why That’s Okay)

Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands -- DoubleClick and Google Analytics -- into what it now calls the Google Marketing Platform (GMP). The move is a sign of how dramatically digital marketing has changed over the last few years. Google first launched its cash-cow AdWords product in 2000, four years before Facebook arrived on the scene and seven before Twitter and the iPhone. It acquired Urchin in 2005, rebranding it to Google Analytics, and…

Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support

The Call Tracking & Analytics Platform’s Deeper Integrations with Google Make AI-Powered Call Intelligence Data More Valuable to Marketers Leading call tracking software provider, Invoca has announced that it has launched enhanced integrations with Google Ads and Google Marketing Platform (formerly AdWords and DoubleClick, respectively). The company has also announced additional support for Google Accelerated Mobile Pages (AMP). The improved integrations with Google’s suite of ad tools allow users of Invoca’s AI-powered…