Acquisition adds over 500 managed websites to the Freestar portfolio and bolsters direct sales offering

Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, today announced its acquisition of the ad management business of MPW Digital, a Chicago-based company focused on providing outsourced advertising sales and operations for digital publishers since 2016.

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The deal adds over 500 additional websites to Freestar’s ever-expanding group of publisher partners that includes some of the largest websites in the world. In connection with the acquisition, the two companies have entered into an ongoing strategic partnership strengthening Freestar’s existing direct sales capabilities. The announcement further cements Freestar as one of the largest sources of digital advertising inventory in the world and the most complete solution for publishers’ monetization needs. The acquisition is Freestar’s fourth in the last two years, coming on the heels of its acquisitions of Sortable and Triple13 in the second half of 2021.

“We are excited to get back to our core business and focus on direct sales, leaving the management of programmatic and header bidding in the hands of the best in the business at Freestar,” said Brandon Weiss, CEO of MPW Digital.

“We are thrilled to add publishers like Emmis Communications and Zacks to Freestar’s family of incredible digital publishers. The MPW team has been incredible to work with and we are excited to extend their direct sales prowess to all Freestar publishers. We have always prided ourselves on being a one stop shop for all publishers’ monetization needs, and our ongoing partnership adds yet another piece to that puzzle,” said Kurt Donnell President and CEO of Freestar.

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