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Jobcase Acquires Upward.net To Further Expand Reach To Connect Workers And Bolster Hiring

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PRNewswire

April 26, 2021
Jobcase Acquires Upward.net To Further Expand Reach To Connect Workers And Bolster Hiring
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Leading social platform dedicated to empowering workers increases scale and technology as it preps for post-pandemic hiring boom

Jobcase, the social platform dedicated to empowering and advocating for workers, announced the expansion of its network and its job matching capabilities through the acquisition of leading job matching platform Upward.net.  This is Jobcase’s first major acquisition as it expands the reach of the Jobcase Network in order to serve its members and accelerate the pace, scale and efficiency with which employers can hire them.

Marketing Technology News: New Benchmarking Tool Released To Improve Marketing Results

Jobcase, already serving more than 110 million registered members and nearly 20 million monthly active unique users, will increase its digital footprint by over 30% with the addition of Upward (placing the combined network as the 3rd largest online career destination).  Jobcase serves members by providing a set of hiring and career navigation tools, community and connections, and a network of sites owned, operated or powered by Jobcase technology to help leverage success and remove friction in the talent marketplace.

“We’ve been big fans of the Upward team for years and are thrilled to grow our combined network and technology,” said Fred Goff, co-founder and CEO of Jobcase. “Our vision of empowering workers combined with Upward’s mission of eliminating friction on both sides of the hiring equation is a perfect fit!”

According to Goff, the current labor market and economic recovery are uncharted waters.  “The current K-shaped recovery is increasing inequities in our system of capitalism; meanwhile employers looking to ramp back up are struggling to find the talent they need as they face a surprising imbalance in labor supply and demand,” said Goff.  “Today, we’ve taken a large step forward in scale and reach to ensure Jobcase stands ready to help get America and its workers back on track and back to work.”

Marketing Technology News: Sidecar Releases E-commerce Advertising Industry Benchmarks For 2021

Upward.net will be a fully owned subsidiary of Jobcase and will retain 100% of its current employees. Steve Lombardi, CEO of Upward.net will stay on as General Manager of Upward. Co-founders Brian Hom, COO, and Zubin Nagarvala, Chief Business Development Officer, will continue in their current roles, as will other Upward management and staff.

“Since our inception, Upward’s mission has been to connect job seekers with relevant employment opportunities while helping employers spend their recruitment advertising budgets more efficiently,” said Upward CEO, Steve Lombardi. “By becoming part of Jobcase, our optimization technology will benefit from the combined scale, enabling us to serve job seekers and employers more effectively.”

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