Geoff Conant to head up the new North American connection and conversion company
SDI Marketing announced the launch of kite – an innovative North American agency solution for person-to-person acquisition needs in the financial, retail and telecommunications industries, among others. Originally founded as part of SDI Marketing, an experiential and sports marketing agency, the loyalty business has evolved to explore and expand into new markets and categories across Canada and the U.S.
Built on a belief that the world needs more human, kite champions the eradication of “sales teams,” advocating it be replaced with “experience engineers” that build value in the lives of its clients, their customers, and the communities it works in.
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As part of the announcement, Geoff Conant has been appointed to President of kite, who previously served as Senior Vice President and Partner at SDI. Conant will focus on the growth of the business and introducing new tecuschnologies to meet evolving client needs.
“Our business has grown and evolved from being just a sales and acquisition company to being a human connection and relationship agency,” said Geoff Conant, President, kite. “Sales doesn’t have to be a dirty word, and we’re proving it – by investing in human potential through powerful experiences.”
Known for client strategies deep-rooted in the Science of Emotion™, kite is hyper-focused on curating meaningful, human-based experiences that provide customers what they want. These, in turn, allow kite to encourage long-term, lasting connections – ones that grow as its clients’ capabilities and offerings evolve. With a network of experienced ambassadors that span across North America, kite maintains skill, education and competency at the core of its in-market talent, to ensure that every client’s goal is being communicated by highly trained professionals.