DriveCentric, a leading provider of modern CRM solutions for automotive dealerships, and Urban Science, a leading global automotive consultancy and technology firm, announced a new bi-directional integration, enabling seamless, real-time data sharing to help dealers take immediate, data-driven action on lost sales opportunities. This integration enables dealers using the DriveCentric CRM to access Urban Science’s unrivaled defection (lost sales) insights — updated daily — within their existing workflow, allowing them to quickly identify leads who purchased from same- and competitive- brand dealerships.

In the dealer space, Urban Science’s daily defection data powers the company’s turnkey SalesAlert^™ and TrafficView^™ solutions, which are used by nearly 4,000 dealers to uncover previously unseen insights regarding dealership traffic across brands and locations. SalesAlert^™ is the only solution providing dealers with holistic defection insights in near real-time.

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When Urban Science’s SalesAlert^™ solution identifies a customer defection, it automatically searches the DriveCentric CRM for a matching customer, creating a Touchpoint or Reminder Task for the assigned salesperson or Business Development Center (BDC) rep. These tasks provide users with actionable follow-up opportunities directly inside their daily workflow.

“This integration is all about the power of data and automation,” said Drew Adler, Director of Product at DriveCentric. “By combining the intelligence of Urban Science’s unrivaled daily defection data with DriveCentric’s task automation, dealers can now manage opportunities more effectively. Bringing both platforms together into a cohesive experience is a big win.”

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Dealerships using both tools are encouraged to contact their Urban Science representative to activate the integration.

DriveCentric is a leading provider of next-generation CRM software built for automotive dealerships. With a modern, mobile-friendly interface and powerful tools for customer engagement, task management, and AI-driven communication, DriveCentric helps dealers build stronger relationships, close more deals, and deliver exceptional customer experiences.