Free Lunch and Learn Session Guides Data Quality Pros in Applying Tools, Accelerating Analytics, and Monetizing Data Cleansing

Melissa, a leading provider of global contact data quality and identity verification solutions, announced its PASS Summit session, “Data Quality: What’s in it For Me?” This free lunch and learn session is geared to industry professionals such as Microsoft MVPs and other credentialed industry experts and community leaders, and will help them uncover techniques for applying the right data quality tools for their clients. Data quality professionals are invited to join fellow consultants and enthusiasts in an interactive discussion of real-world data quality challenges, benefits, and creative applications – from monetizing data cleansing to saving time on mundane data prep to driving more meaningful analytics.

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Melissa will also be demonstrating its tools and technologies at PASS Summit booth #510, November 7-9, 2018, at Washington State Convention Center in Seattle. Booth demos will offer insight on Melissa’s MVP (Most Valuable Professional) program, a collaborative industry forum offering full access to Melissa’s core data quality tools for Microsoft technologies, including both full and community editions of  SQL Server Integration Services (SSIS), .NET, Dynamics CRM, and Excel. Melissa MVPs are granted a free, non-commercial license to Melissa’s core products for contact data verification and receive cash incentives for referring new customers. Members include consultants, architects, analysts, database administrators and others; all are encouraged to share bios, credentials and information on industry events within the Melissa MVP network.

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Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships.

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