SRAXmd, a leading healthcare focused ad-tech marketing company, announced that Ben Waldshan has joined the company as Executive Chairman of the Board of Managers and Stacey Hafers has joined as Chief Financial Officer of the Company.
Ben Waldshan is the founder and former CEO of Datamyx, a leading provider of integrated technology, data and analytics for marketers leveraging credit-oriented information. Datamyx was sold to Deluxe Corporation in 2015 for $160 million and Ben subsequently served as VP of Marketing Solutions where he led the $200 million acquisition of First Manhattan Consulting Group in late 2016. Mr. Waldshan left Deluxe in early 2018 and is currently serving as an advisor and board member to a number of high growth, data-driven marketing technology businesses.
Bruce Eatroff, Founding Partner of Halyard Capital, added “We are thrilled to continue our more than decade long partnership with Ben and he is a proven leader in data-driven marketing companies. Ben has joined the SRAXmd Board as Executive Chairman to provide the strategic vision, experience and coaching that will allow the SRAXmd team to develop a strong foundation from which to accelerate its growth.”
Stacey Hafers joins as CFO of SRAXmd after a very successful stint as CFO of Crisp Media, a business that was sold to Quotient Technology in 2017 for approximately $57 million. Crisp is a leading player in the business of marketing to consumers in a mobile centric environment with an expertise in activating Retail and CPG customers. Ms. Hafers has a long history of senior finance positions within Ad-Tech and Digital businesses including stints at Vibrant Media, Village Voice Media and Walker Digital.
Erin DeRuggiero, Co-President and Chief Commercial Officer of SRAXmd commented, “We are excited to have Stacey join as a member of the SRAXmd leadership team. She brings both financial expertise and significant ad-tech experience that will allow her to become an immediate contributor to our business. We need to build out an independent financial capability and she is the perfect person for the position.”