Annual Report Highlights Key Players Offering Execution Capabilities to Marketing Leaders
Advertising technology provider Visto has received a Notable Mention in Gartner’s 2018 Magic Quadrant for Ad Tech for its Visto Enterprise Ad Hub. Inclusion in the annual report places Visto among the key players providing marketing leaders with foundational technology for managing advertisements across channels, including search, display, video, mobile and social, for the evolving media landscape.
Last month, the company announced the newest set of integrations for its Visto Enterprise Ad Hub. The API connections with some of the largest companies in the digital advertising space, including Amazon, AppNexus, Neustar and Oath, make Visto the first advertising hub to support unified campaign execution and management across display, video, social, native, search and eCommerce, ensuring seamless execution from a single UI.
“Brands and advertisers are increasingly demanding better transparency into where their spend is going and more centralized control over their programmatic buying. That’s why Visto was built and we are gratified to see our innovation being recognized,“ said Kerry Bianchi, President and CEO of Visto.
In-housing is one of the most talked about topics in the industry currently. According to a report recently released by the Association of National Advertisers (ANA), 78% of its member brand marketers surveyed have some form of in-house operations, a 20% increase from 2013. The majority of those surveyed also reported that more than half of all of their marketing efforts are done in-house, with cost efficiencies being the top reason.
Visto’s Enterprise Ad Hub is an enabling technology for marketers interested in bringing more of their buying in-house, as well as can provide transparency to omnichannel campaigns their services partners may be executing on their behalf. With streamlined workflows and visibility across multiple partners the Visto Ad Hub supports side-by-side comparison of cost and performance, bringing brands and agencies more meaningful insights into what optimization techniques drive better ROI.
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