Browsing Tag

Visto

What Will Drive the AdTech Conversation in 2019?

Goodbye Multichannel, Hello Omnichannel How can you up your customer engagement game in the new year? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating the same message in every marketing channel, tell a multi-faceted story — one that unfolds as customers continue on their journey with your brand at different touchpoints and different stages of discovery. It’s more personal and relevant and will deepen the…

Prediction Series 2019: Interview with Kerry Bianchi, President and CEO, Visto

How can businesses up their customer engagement game in 2019? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating the same message in every marketing channel, tell a multi-faceted story — one that unfolds as customers continue on their journey with your brand at different touchpoints and different stages of discovery. It’s more personal and relevant and will deepen the relationship in the end. What were the AdTech…

Visto Enterprise Ad Hub Included in Gartner’s 2018 Magic Quadrant for Ad Tech Annual Report

Annual Report Highlights Key Players Offering Execution Capabilities to Marketing Leaders Advertising technology provider Visto has received a Notable Mention in Gartner's 2018 Magic Quadrant for Ad Tech for its Visto Enterprise Ad Hub. Inclusion in the annual report places Visto among the key players providing marketing leaders with foundational technology for managing advertisements across channels, including search, display, video, mobile and social, for the evolving media landscape. Last month, the company announced…

Visto Enterprise Ad Hub Expands Integrations to Enable Effective Omnichannel Programmatic Campaign Execution, Management & Reporting

API Connections to Facebook, Amazon, Appnexus and Neustar Enhance Advertisers' Ability to Optimize Performance Across Platforms and Devices Advertising technology provider Visto announced the newest set of integrations for the Visto Enterprise Ad Hub. The newly-added API connections with several of the largest companies in the digital advertising space will further enhance advertisers' ability to effectively execute their programmatic campaigns with the in-depth, transparent reporting and analytics needed to ensure the…

Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study

Expansive Test Featuring Multiple Formats KPI's, Execution Platforms and Publishers Shows up to 10x Improvement Through Multi-Vendor Supply Path Optimization The optimal programmatic media buying strategy requires multiple partners, shows results of a study released recently by advertising technology provider Visto. With an estimated 80 percent of digital ad placements purchased using programmatic exchanges, per the Interactive Advertising Bureau (IAB), this finding is a valuable insight for advertisers looking to get the…

Collective Becomes Visto as Part of Rebranding Strategy to Bring Greater Control into Programmatic Ecosystem

The New Name Highlights The Company’s Focus On Developing Software And Services That Bring Greater Transparency And Control To The Programmatic Ecosystem The leading advertising technology provider, Collective is now Visto. The company announced its new branding as Visto as part of their strategy to move closer and grow the company’s flagship Visto™ Enterprise Advertising Hub. Visto Hub was launched earlier this year. The new Visto name, accompanying logo, tagline and brand design reflect the company’s technology-driven…