Banner Before Header
Browsing Tag

Oath

New Native and Social Connector Apps Now Part of RevJet’s AppXchange

RevJet’s Enterprise-Grade Apps Will Now Easily Integrate with Taboola, Outbrain, and Oath RevJet, the pioneer in developing an enterprise-level SaaS platform especially for targeted advertising, has announced the addition of new connectors and social apps in its ever-growing app platform. Now, Fortune 500 marketers will be able to easily manage strategy, analytics, publishing and creation of creative marketing campaigns. What is even better is that these new developments are also available for users of Taboola,…

Visto Enterprise Ad Hub Included in Gartner’s 2018 Magic Quadrant for Ad Tech Annual Report

Annual Report Highlights Key Players Offering Execution Capabilities to Marketing Leaders Advertising technology provider Visto has received a Notable Mention in Gartner's 2018 Magic Quadrant for Ad Tech for its Visto Enterprise Ad Hub. Inclusion in the annual report places Visto among the key players providing marketing leaders with foundational technology for managing advertisements across channels, including search, display, video, mobile and social, for the evolving media landscape. Last month, the company announced…

Oath Unifies Ad Tech Under New Brand, Adds Advanced Features to Drive Growth for Advertisers and Publishers

Oath Ad Platforms Offers Access to Expanded Inventory, Innovative Ad Formats, Trusted Data and Enhanced Machine-Learning, Along with Other New Capabilities Oath, a Verizon subsidiary, introduced Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s trusted data,…

Cannes Lions 2018 Opens Up New Horizon for Immersive Content and Native Advertising

After Attending Cannes Lions 2018, Jeff Lucas of Oath Spoke to Us About the Key Takeaways from the Global Event for Digital Advertising Cannes Lions 2018 remains the most followed event at MarTech Series. We chose to talk more this time with industry leaders at Cannes Lions and dive deeper into the realm of digital advertising. We spoke to Oath’s new Head of Americas Sales & Global Teams, Jeff Lucas, who was there. He talks extensively about brand safety, “XR” ads and native. Brand safety still the topic du jour …

Oath Debuts Extended Reality (XR) Ad Experiences at Cannes Lions

Unveils New 3D Ad Format And First-In-Market Programmatic VR Ad Offering In Its Latest Efforts To Transform Brand Building Oath, a Verizon subsidiary, kicks off Cannes with new opportunities for brands to engage with consumers through extended reality (XR) ad experiences. Combining the art of brand building and the science of data, new 3D ad formats and first-in-market programmatic VR ads represent the company’s latest premium ad innovation for consumers to discover, interact and transact with brands. “Consumers are…

Are You Late on GDPR: Don’t Press the Panic Button Yet!

For Marketers, GDPR Will Enable Opportunities to Turn Consumers into Members. More High-Quality Data Means More Personalized and Effective Content and Ads Across the Board The first quarter of the year is already over, and the doors are closing quickly on the companies that do not have a clear strategy to handle GDPR. With marketers scurrying to stay on course with their marketing technologies and data management strategies, is it too late to hop on the GDPR bus? In case you are unprepared or feel that you may have just…

Companies With Secure Email to Gain Unlimited Free Brand Impressions to Drive Increased Digital Commerce

New BIMI Standard Puts Company Logos on Authentic Email Messages, Increasing Trust Agari, a leading cybersecurity company, announced the first pilot of an online brand standard developed with major email providers Comcast, Google, Microsoft and Oath (Yahoo, AOL) that will offer companies the opportunity to display brand logos for free, increase trust with their customers, and ultimately lead to more revenue by increasing response rates and engagement. Brand Indicators for Message Identification (BIMI) is a standard way…

Teads Charts Explosive Growth in 2017 to Demonstrate Video AdTech Is Ripe

Teads, an Altice-Owned Company Registered A Record 53% Top Line Growth In 2017 The video adtech marketplace is ripe. The latest announcement by Teads demonstrates why video advertising platforms can no longer be left out of a CMOs' stack in 2018. Teads, a leading video advertising marketplace in the world, has announced record results for 2017, reporting a revenue of $317 million representing a 53 percent organic growth year-over-year (YOY). Recommended Read: Interview with Jon Lombardo, Global Brand Strategy Lead,…

IAS Launches First-To-Market Mobile In-App Solution for Programmatic Brand Safety

The Trade Desk, DoubleClick Bid Manager, Oath, Viant's Adelphic, AppNexus, and MediaMath Integrate IAS to Increase Mobile In-App Transparency Leading ad tech platform for measurement and analytics, Integral Ad Science (IAS), has announced the availability of first-to-market technology that allows programmatic buyers to target mobile in-app inventory. Now, in-app advertisers can leverage inventory that is brand safe, fraud-free, and expected to meet a given viewability goal. Through key integrations with top programmatic…