Dstillery, the leading applied data science company serving the marketing & advertising industry, announced Audience Studio, a platform that helps agencies …
AppNexus Mobilizes Anodot’s Autonomous Analytics to Improve Customer Service
Anodot Autonomous Analytics Helps AppNexus Detect and Resolve Critical Business Blind Spots to Optimize Operations and Customer Service Anodot announced …
Visto Enterprise Ad Hub Included in Gartner’s 2018 Magic Quadrant for Ad Tech Annual Report
Annual Report Highlights Key Players Offering Execution Capabilities to Marketing Leaders Advertising technology provider Visto has received a Notable Mention …
The Dawn of the Platform Age: Digital Marketing Maturity at Last?
Industries function much like living things. They’re born, they grow rapidly, and—eventually—they hit maturity. In the ad tech and martech …
Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution
Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of …
All You Need to Know About People-Based Marketing
People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a …
AppNexus Grows Connected TV Marketplace 748% Year-Over-Year
AppNexus, the world’s leading independent advertising technology company, announced advertiser spend in its connected TV marketplace grew 748% percent year-over-year …
AT&T to Acquire AppNexus
Brings Leading Digital Ad Platform to AT&T, Helping to Create a Foundation for a Premium TV and Video Ad Marketplace …
The AppNexus Marketplace Launches Guaranteed Views
Guaranteed Views, a New AppNexus Marketplace Product, Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet …
AppNexus Expands Inventory Quality Initiative Through Partnership with White Ops
AppNexus will Adopt White Ops’ Technology Layer to Power Pre-Bid Fraud Prevention Across The AppNexus Marketplace AppNexus, the world’s leading independent …
ShareThis Announces New CEO and Doubles B2B Data Business
ShareThis Announced New Clients and Partners, Including Digitas, AppNexus, and The Trade Desk; Reveals Data DNA and Deep Learning Engines Fuel …
SoundCloud Announces Global Programmatic Partnership With AppNexus
World’s Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory SoundCloud, the world’s largest open audio …
Interview with Ron Jacobson, Co-founder, Rockerbox
"It’s easy to re-engage users who have already shown intent but convincing someone that’s never heard of your brand to …
IRIS.TV Expands Advisory Board to Advance into Video Personalization
Leading Media Industry Executives Have Joined IRIS.TV’s Pioneering Efforts to Advance Video Personalization and Programming The leading AI-powered video personalization …
AppNexus Grows Video Monetization For Microsoft; Improves Revenue 201% And eCPM Performance 29%
Microsoft Among the 150 Sellers That Utilizes AppNexus SSP for Video Monetization of Premium Inventory AppNexus, the world’s leading independent …
IAS Launches First-To-Market Mobile In-App Solution for Programmatic Brand Safety
The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath Integrate IAS to Increase Mobile In-App Transparency Leading …
Mediavine Launches Exclusive Video Adhesion Ad Unit
The Custom-Built Video Adhesion Unit Brings Together Advertisers, Publishers, and Users in a New Way Through High-Viewability Mobile Native Experiences Mediavine …
AppNexus Enforces Ads.txt in Broader Push for Industry Transparency
By January 24, 2018, the Date AppNexus Began Enforcing the Policy, over 80% of the Top 1000 Domains Available Within …
AppNexus Sees Steep Rise in Video Business, with 230% Growth of RTB Video Spend
Leading Advertising Technology Company Reports Increase in Video Activity Across the Platform, Adding Innovative Formats, Data Offerings, and Premium Inventory …
comScore Launches New Audience Segments to Maximize OTT Reach
New Offering from comScore Enables Improved Targeting of Select OTT, SVOD and Gaming Consumers Today, leading media measurement and analytics …