Multi-Year Contract Increases Value to CAD $879,000
Engagement Labs Inc. announced that it continues to execute on their growth strategy with a major upsell to a leading Fortune 500 US telecom client. The deal represents a significant commitment to Engagement Labs by doubling the contract for the remaining 27 months. The new contract increases the existing agreement by 100 percent, bringing the new contract value to CAD $879,000 (USD $674,325).
The expansion of the relationship builds on the Company’s existing work with the Client. With multiple brands in the Client’s portfolio, the scope of work grew over the relationship from one brand at launch, expanded to two brands, and now TotalSocial includes four key brands. The new upsold capabilities include expanded access to the TotalSocial dashboard, additional social media platforms, customized diagnostics, more reporting for the expanded portfolio of brands that are part of the relationship. The platform has been critical to the Client’s aggressive expansion strategy.
“This latest contract confirms that our customers continue to entrust Engagement Labs to enhance their marketing strategy, help increase sales and brand loyalty with the use of our TotalSocial platform,” said Ed Keller, CEO of Engagement Labs.
“A major priority of Engagement Labs growth strategy includes upsells to existing customers,” adds Steven Brown, President and Chief Revenue Officer of Engagement Labs. “We continue to see our clients build on their successes and increase their use of our platform.”
Engagement Labs is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.
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