Edge by Ascential Launches to Deliver Industry-Leading Ecommerce-Driven Data, Insights and Advisory Services for Brands and Retailers

Technology, Data and Industry Experts from Brand View, Clavis Insight, One Click Retail and Planetretail Rng Form the Foundation of New Business

Ascential plc, the global specialist information company, announces the launch of Edge by Ascential, the next-generation data, insights and advisory service for brand manufacturers and retailers worldwide looking to win in today’s ecommerce-driven retail environment. With foundational elements from Brand View, Clavis Insight, One Click Retail and PlanetRetail RNG, Edge by Ascential provides its customers—over 500 of the world’s leading brands and retailers—with some of the industry’s most comprehensive and actionable ecommerce-driven data, insights and advisory solutions to measure performance and drive sales, making it the industry’s leading provider world wide for these capabilities.

“Our solutions deliver everything our clients need to build and execute a winning sales strategy in an ever-changing retail environment driven by emerging technologies, innovative platforms and changing demographics in an increasingly challenging global trade system,” explains Boren Novakovic, Edge by Ascential’s managing director. “We give our clients a holistic view of their performance compared to the wider ecommerce market and a clear plan of action to implement their strategies to drive their sales faster and further than ever before.”

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 Edge by Ascential solutions for brands and retailers include:

  • Weekly, daily and real-time digital shelf performance metrics
  • Monitoring of price movements, promotions, availability, product content changes and new product listings
  • SKU- and category-level online sales and share
  • Traffic, search optimization and conversion measurements
  • In-depth price and promotion analytics and benchmarking
  • Competitive and market intelligence
  • Omni-channel go-to-market and market optimization strategies

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“With today’s launch we are bringing to life Ascential’s vision of creating the world’s best, most complete and accurate retail analytics product to help brands and retailers succeed wherever they are now online and where they plan to be in the future,” states Michael Lisowski, president of Edge by Ascential and chief operating officer of Ascential plc. “Over the past few years, Ascential has methodically acquired the industry’s best solutions and then invested to take these solutions to the next level. Edge by Ascential is that next level: we are now able to provide our customers, who up until today have had to rely on multiple solutions providers, a complete picture of their online performance, be it digital shelf analytics, online sales and share measurement, market optimization intelligence or product pricing and promotion tracking. The human and technological expertise from these top companies we’ve acquired will enable us to further innovate services that will take our customers to their next level of success.”

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