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Engagement Labs

Engagement Labs Conducts The 2020 Sunday Big Game Sponsorship Study For Fortune 500 Brand

Engagement Labs Inc. announced that it has signed a contract to conduct a TotalSocial® 2020 Big Game Evaluation Study for a Fortune 500 brand to assess the impact of the brand marketer's Big Game advertising and sponsorship activities.  The study is a part of the Engagement Labs ongoing work in sponsorship evaluation and will measure the effectiveness during the upcoming NFL championship game on February 2. The Client's program is valued at CAD $79,500. "Most Big Game advertisers say that generating 'buzz' is a key…

Engagement Labs Report Reveals Sharp Differences Between Social Media and Real-Life Conversations About Brands

Most Brands' Online and Offline Conversations Are Very Different and Require Distinctive Marketing Strategies Engagement Labs, an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, has released a new report, "360° Social Analytics: Going Beyond Social Media to Grow Brands," that reveals the surprising degree to which online and offline conversations operate independently from each other; in fact, there is virtually no correlation between online and offline sentiment.…

New Report Reveals Decline of TV is Leading to Reduced Consumer Engagement with Brands

Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive Advertisers have a problem, and it's worse than they thought. The decline of ad-supported television is driving down audience engagement with brands. A new analysis of consumer conversation patterns by Engagement Labs reveals conversation frequency among the most prolific consumer conversationalists—young people—has plummeted. As cord-cutting and advertising…

Engagement Labs Analytics About Value of Consumer Conversations Published in MIT Sloan Management Review

Analytics Shows That Both Online and Offline Consumer Conversations Drive Purchase Decisions but Require Separate Marketing Strategies Engagement Labs Inc., an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, announces that a new analysis by the Company is published in MIT Sloan Management Review. The MIT Sloan article titled "Deriving Value From Conversations About Your Brand," is based on analytics conducted and authored by three executives of Engagement Labs in…

Engagement Labs’ Releases TotalSocial Version 3.2 Providing Powerful New Predictive Analytics for Brand Equity, Expands Social Media…

TotalSocial Now Includes First-of-Its-Kind Advanced Analytics for Predicting Brand Equity, Full Reddit Content for Brands and YouTube Video Shares, while Increasing Versatility of Diagnostic Analysis to Guide Better Marketing ROI for Brands Engagement Labs Inc. announced a major development in its TotalSocial platform with the release of Version 3.2 which enables marketers to predict movements in their brand equity metrics months in advance, taking advantage of the predictive power of consumer conversations on long term…

Engagement Labs’ Doubles Existing TotalSocial Annual Contract Size with Leading US Telecom

Multi-Year Contract Increases Value to CAD $879,000 Engagement Labs Inc. announced that it continues to execute on their growth strategy with a major upsell to a leading Fortune 500 US telecom client. The deal represents a significant commitment to Engagement Labs by doubling the contract for the remaining 27 months. The new contract increases the existing agreement by 100 percent, bringing the new contract value to CAD $879,000 (USD $674,325). The expansion of the relationship builds on the Company's existing work…

Engagement Labs Secures Multi-year TotalSocial Contract Renewal with National US Sports League

Engagement Labs Inc. is pleased to announce another contract renewal with a major US Sports League to utilize its TotalSocial data and analytics platform for social intelligence. Valued at a total of CAD $652,000, the two-year deal represents a deeping commitment from one the largest sports leagues in the US Over the original contract, the league grew the business in several phases. Initially, Engagement Labs' TotalSocial provided the league with a comprehensive and continuous view of consumers and its brand by tracking…

Engagement Labs Inks Multi-Year Deal with Kantar’s Analytics Practice in UK, Unit of WPP

Kantar Taps Engagement Labs as Partner to Bring Innovative Social Intelligence and Analytics to UK Marketplace Engagement Labs Inc., the industry-leading data and analytics firm that specializes in social intelligence for leading brands and companies, has announced a new partnership with Kantar Analytics Practice, a unit of WPP, the £15 billion British advertising and public relations conglomerate. The partnership includes a multi-year licensing agreement for the exclusive rights to sell Engagement Labs' TotalSocial…

Engagement Labs Issues Statement in Response to the Forrester Wave Social Listening Report

New Forrester Wave Social Listening Report Makes Business Case for Engagement Labs' TotalSocial Engagement Labs Inc. releases its response to the Forrester Wave "Q3 2018 Global Social Listening Platforms" report that assesses the state of the social listening space and evaluates social media listening platforms. The highly regarded biannual report identified major deficiencies in the industry that one industry reporter says are addressed by Engagement Labs' innovative TotalSocial solution. Reporter Barry Levine of…

Engagement Labs Releases TotalSocial Ranking of Top Consumer Electronics Brands

PlayStation and Bose Level Up, while Nintendo and Asus Enter Challenge Mode, According to Analysis of Online and Offline Media Conversations Engagement Labs, an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, released its TotalSocial ranking of the top consumer electronics brands in the US based on social influence. The analysis is unique in that it combines offline and online consumer conversations and is based on Engagement Labs' proprietary TotalSocial…

Generation Z Report Reveals Them to Be Social Foodies with Declining Interest in Cars and Retail Malls

Back-To-School Report by Engagement Labs Declares Gen Z to Be a "TotalSocial Generation" For decades, the most important right of passage for American teenagers was the purchase of a first car to drive to the mall to hang out with friends. A new analysis of teenage conversation patterns by Engagement Labs shows that teens today—popularly known as Generation Z—present an entirely new challenge to marketers. Enabled by mobile devices, ride sharing, and a penchant for walkable restaurants and retail, teenagers are shunning…

TechBytes with Brad Fay, Chief Commercial Officer, Engagement Labs

Brad Fay Chief Commercial Officer, Engagement Labs According to Engagement Labs, most retailers see Amazon as the benchmark to outperform, and some of them are actually managing to do it. To better understand the state of flux in e-commerce and how Amazon continues to do better than the rest of the pack in retail and e-commerce, we spoke to Brad Fay, Chief Commercial Officer, Engagement Labs.What are the core tenets of the technology driving TotalSocial reporting? The underlying premise of TotalSocial is the proven…

How to Beat Amazon in the War for Consumer Conversations and Retail Dominance

What Retailers like Target, Macy’s and Kohl’s are Doing Right in the War Against Amazon for Consumer Conversations and Retail Dominance; According to an Analysis by Engagement Labs on Word of Mouth and Social Media Conversations, Several Retailers Are Outperforming Amazon Amazon’s impact on the retail industry is undeniable – each and every retailer now competes with the e-Commerce giant. And, rightfully so, according to Engagement Labs, Amazon dominates consumer conversations and is the focus of more consumer talk than…

Engagement Labs Unveils TotalSocial Version 3.0 to Enhance Predictive Analytics for Consumer Sales

TotalSocial by Engagement Labs Now Provides Marketers with Faster, More Powerful Data and Predictive Analytics to Identify Social Media and Word of Mouth Strategies to Boost Consumer Sales A real-time social media data analytics company, Engagement Labs, has announced the release of TotalSocial version 3.0, which incorporates an AI and machine learning engine designed to accelerate the identification of opportunities and strategies for the marketers who seek to increase effectiveness and drive sales through social media…