Engagement Labs Inc. is pleased to announce another contract renewal with a major US Sports League to utilize its TotalSocial data and analytics platform for social intelligence. Valued at a total of CAD $652,000, the two-year deal represents a deeping commitment from one the largest sports leagues in the US Over the original contract, the league grew the business in several phases.
Initially, Engagement Labs’ TotalSocial provided the league with a comprehensive and continuous view of consumers and its brand by tracking both online and offline data and conversations. The scope of work expanded to include providing team-level data as well as well as providing the sponsorship team with sponsor-level metrics and insights about the impact of their investment with the league on the quantity and quality of consumer engagement. The new agreement extends this additional reporting and analysis in a comprehensive way.
“This renewal demonstrates the power and breadth of the TotalSocial platform in providing clients with a comprehensive understanding of consumer conversations about sports and entertainment, and the insights it provides about ways to drive enhanced fan engagement and engagement with sponsors,” said Ed Keller, CEO of Engagement Labs. “Sports properties want tools that help them maximize revenues by better understanding their fans and creating better fan experiences.”
“A key component to Engagement Labs’ growth strategy is to grow our business with our clients and renewing their contracts,” adds Steven Brown, President and Chief Revenue Officer of Engagement Labs. “We are extremely excited by this renewal as it is a great example of a client seeing the value of our platform across the organization and supporting their growth. The ultimate expression of this is their renewing with a long-term commitment.”