Mapp Will Enable Tomorrow TTH And Its Clients To Deliver Relevant, Effective Ads To Customers And Prospects And Take A Data-Driven Approach To Omni-Channel Marketin
Mapp Digital announced that Tomorrow TTH, a leading independent marketing agency, selected the Mapp Customer Engagement Platform to drive media efficiencies for its clients, and complement its existing advertising and performance offering.
Mapp will enable Tomorrow TTH and its clients to deliver relevant, effective ads to customers and prospects and take a data-driven approach to omni-channel marketing. The Customer Engagement Platform includes a DMP and biddable media service that integrates directly into Tomorrow TTH’s trademark ‘Adgnosis’ methodology and technology stack, powering the agency’s trading desk and complementing its existing customer tracking solution.
Tomorrow TTH is an independent marketing agency with a proud heritage in performance media services, and works with a number of household names, including: Amazon, Speedo, Boux Avenue, Game, Time Inc. and 118BET, managing a number of marketing channels including programmatic display advertising, paid social and paid search. The integration with Mapp will help to drive media efficiencies for clients and improve consumer data matching.
Matt Langie, Chief Marketing Officer, Mapp said, “Our partnership with Tomorrow TTH highlights the fact that Mapp is not just a provider of technology, but a global strategic partner that enables businesses to drive growth and success. We are experts in search, social, display, and mobile; what’s more, we have some of the most effective and easy-to-use marketing software on the market. It is that magic combination that generates great results for our clients, whether they are brands or agencies, campaign after campaign.”
Justin Thomas, Director, Tomorrow TTH said, “Our partnership with the Mapp Customer Engagement Platform and its integrated DMP ensures we reach consumers in the right place, at the right time, with the right message. Data and, most importantly the business practices and processes that enable us to collect high quality data, are the keys to creating a successful marketing strategy in the long term. By engaging the Digital Marketing Services team at Mapp, I’m confident Tomorrow TTH and our clients have gained a considerable edge on the competition, and set themselves up for success for years to come.”