Contentstack, the headless CMS pioneer and enterprise Content Experience Platform, and commercetools, a leader in next-generation commerce software, announced a strategic alliance to deliver the future of digital shopping experiences.

This partnership will offer an enterprise-class, cloud-native solution built exclusively on microservices to provide the best possible speed, agility, and flexibility for digital shopping. Joint customers will have access to an API-connector between the Contentstack and commercetools technologies. Commerce teams will be able to easily combine content, products, and services, maximizing customer engagement with minimal time and resources.

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Both natively headless and cloud-based, the fusion of commercetools and Contentstack technologies empowers companies to design a shopping experience that goes beyond the device. As a result, businesses can connect the touchpoints customers use today and scale to the ones they use tomorrow.

“Content and commerce belong together,” said Matthew Baier, COO at Contentstack. “Only when storytelling and transactions meet can we speak of a true digital shopping experience. Mobile commerce has already given way to transactions that happen on chat, voice, or in augmented and virtual realities. Our joint customers are able to bridge the physical and digital worlds and bring to life smart brick-and-mortar spaces and connected products, powered by rich, content-driven commerce experiences.”

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“Both of our products are built with a microservices mindset from the ground up,” explained Kelly Goetsch, CPO at commercetools. “Along with a headless philosophy and cloud-first design, we also share the belief in a software-as-a-service model that gives customers the benefit of rolling updates. This partnership brings a solution to the table that minimizes infrastructure, maintenance, cost, and complexity while driving unprecedented agility for our clients to differentiate with the shopping experience.”

“Our joint customers already lead the market when it comes to digital experiences,” added Dirk Weckerlei, Global Head of Partner Management at commercetools. “They will extend that lead as these two offerings come together.”

“API-first ecosystems are the future of digital business architecture,” said Pavel Veller, CTO, Digital Engagement Practice at EPAM Systems. “At EPAM, we help our clients reimagine their business through a digital lens. Working with joint customers of commercetools and Contentstack, we’ve seen that both vendors not only enable and support a modern headless, cloud-native and API-first architecture, but also share a customer-first mentality.”

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