Credera, a full-service management consulting, user experience, and technology solutions firm, is delighted to announce the appointment of Justin Bell as its new CEO, effective immediately.

Justin Bell has been with Credera for 15 years and has served as Credera’s president since 2016. He will take over from Rob Borrego, who has led the firm for the last 15 years. This transition is the culmination of a multi-year succession plan that began with Justin’s promotion to president three years ago and the thoughtful and gradual transition of responsibilities. Justin is uniquely qualified to lead the firm because he has grown up in the Credera culture and spearheaded many forward-looking change initiatives.

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“I am extremely proud and humbled by the way Credera has evolved as a trusted advisor to the organizations we serve and a great place to work for our people,” shares Borrego. “Justin’s vision for growth will position Credera to flourish and provide more opportunities for our people and continue to serve our clients in new and innovative ways. He has an excellent track record leading Credera’s business development, staffing and project execution, and overall strategic planning for the firm. His past experience and character of humility and servant leadership has positioned him as the best leader for Credera’s future.”

“Credera’s future is bright,” Bell says. “We have an incredible team that is committed to our clients and to each other. I’m consistently amazed and impressed with what our people can do and how they go about it. As we continue to grow and expand geographically, we will be better positioned to serve our clients with deeper expertise and extended capabilities, including those that have global operations. Since Credera’s acquisition by Omnicom in August 2018, we have been able to meet the market need for strategic partners that can play across business and technology consulting while working closely with creative and advertising agencies who are best able to understand and reach customers.”

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“I’ve spent the last year working closely with Omnicom Precision Marketing Group’s (OPMG) CEO, Luke Taylor, and the CEOs from many other agencies to define consulting offerings that perfectly align with the traditional agency services in an integrated and seamless way for our clients,” Bell explains. “We’ve enjoyed success for our clients and Omnicom and look forward to significant growth opportunities.”

Bell, a widely-respected leader with more than two decades of technology and consulting experience across a wide range of industries including digital, retail, entertainment, transportation, medical, and hospitality, joined Credera in 2004. Since that time, he has risen through the firm’s ranks to lead its consulting operations and overall strategic planning. He resides in Dallas with his wife, Karla, and two children, Grady and Riley.

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