FNB Wins Bank Customer Experience Award

Clicks-to-Bricks Strategy, including Solutions Center e-Store, Recognized as Best Mobile Experience

F.N.B. Corporation announced that its largest subsidiary, First National Bank, was named the winner in the best mobile experience category as part of the Bank Customer Experience (BCX) Awards. One of only four 2021 winners, FNB joins some of the largest and most renowned financial institutions, globally and in the U.S., in being recognized for its innovative customer experience.

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The BCX Awards are presented by Networld Media Group to honor the most unique, innovative and pioneering financial institutions and technology providers whose branches and technologies are having the greatest impact on consumers around the world. FNB received the award for its multi-channel Clicks-to-Bricks strategy, which includes a fully digital bank to integrate the in-branch, online and mobile banking experiences. Clicks-to-Bricks provides customers with a personalized shopping experience featuring product recommendations, interactive video content and the ability to apply for loans, deposit accounts and other services online. FNB’s significant investments in digital solutions enable the Company to accommodate changes in technology, educate consumers and improve access to financial products and services, including credit.

“Receiving this latest recognition for our world-class mobile platform affirms that our significant investments in technology have resulted in a customer experience that sets FNB apart,” said Samuel D. Kirsch, Chief Digital Officer of First National Bank. “FNB’s Solutions Center e-Store gives clients the ability to filter and compare accounts, utilize tools to find products that best match their needs and make purchases via a shopping cart. We provide a simplified experience that is unique to banking but similar to other online retail experiences.”

FNB’s most recent award builds on extensive third-party recognition it has received for its exceptional customer service and commitment to innovation. For example, the Bank consistently receives top scores for features and innovation among Mid-Atlantic regional banks as part of S&P Global Market Intelligence’s annual Mobile Banking Market Report. Additionally, in the 2021 American Banker/RepTrak Survey of Bank Reputations, FNB received a top five score for innovation based on non-customers’ perceptions of FNB as “innovative, known for being first to market and adapting quickly.”

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