Motom announces new TikTok shopping capability that enables everyone to monetize their TikTok content
Today, Motom announced the addition of TikTok to its new social shopping mobile platform. Anyone can now share their own TikTok videos or their favorite creators’ TikTok videos to Motom and link (“tag”) the items being worn/used for direct purchase making them instantly shoppable by their followers, fans, and friends. Motom enables everyone to launch a centralized storefront on the Motom platform so that all social posts from Instagram, TikTok and YouTube can be shared and shopped in minutes.
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“Motom is the first platform of its kind to bring together all of the major social media networks under one roof to deliver a seamless and optimized shopping experience for creators, consumers, brands and merchants,” says Matt Diamond, CEO of Motom. “By making all social content instantly shoppable with users’ existing social content from TikTok, Instagram and YouTube, and giving them access to thousands of brands and retailers, Motom provides a valuable new source of income for all creators, regardless of the size of their following.”
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Motom, currently in mobile web beta, launched in April 2021 with strong early adoption among creators and their audiences:
- Easy to use
In minutes, social media posts are tagged on Motom with product links, then automatically merchandised to all users
- Open to all
Anyone can earn sales commissions and brand partnership revenue
- Empowers fan communities
Fans can promote creator posts and earn when sale is made
- Seamless social commerce engine for retailers and brands
Provides access to over 8,000 brands and 10 million products
Motom was founded by the team who successfully launched some of the largest youth properties in the past 20 years including Alloy and Delia’s e-commerce and media businesses and entertainment properties including Gossip Girl, Pretty Little Liars and The Sisterhood of the Traveling Pants.
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