Acquisition Further Expands Hero Digital’s Expertise in Financial Services and B2B Tech
Hero Digital, the leading independent customer experience agency, announced that it has acquired Clock Four Inc., a digital innovation agency serving some of the world’s most powerful brands in financial services and high tech, including long-time clients US. Bank, Juniper Networks, and Veritas Technologies. Founded in San Francisco in 2006, Clock Four is a leader in customer experience strategy, brand activation, lifecycle marketing, and digital ecosystem development, with a focus on delivering real-world transformation for the modern CMO. The acquisition of Clock Four bolsters Hero Digital’s strategy practice and domain expertise in financial services and B2B technology. As part of the acquisition, Clock Four’s CEO Jon Eberly will be joining Hero Digital as Executive Vice President, effective immediately. Terms of the deal were not disclosed.
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Today, consumers have a high bar for what constitutes great brand experiences and are not afraid to voice their opinion. According to Forrester, brands that lead in customer experience outperform others on the S&P 500 index by nearly 80 percent, while also retaining higher share of wallet and boasting customers that are seven times more likely to purchase from them over another brand. Hero Digital is known for delivering best-in-class customer experiences for leading brands such as Sephora, Western Digital and Salesforce. This acquisition strengthens Hero Digital’s existing offering for clients, specifically accelerating account-based marketing expertise for B2B, and customer acquisition expertise for the financial services sector. This acquisition marks the fourth for Hero Digital since its inception and positions the company for continued growth in 2019.
“We’re thrilled to welcome Clock Four to the Hero Digital team and continue to drive success into 2019,” said Dave Kilimnik, CEO at Hero Digital. “Clock Four’s deep expertise and relationships in the consumer financial and B2B technology sectors will strengthen and expand our practices in these rapidly evolving industries. Together we are committed to delivering impactful results and solving our clients’ largest customer experience challenges.”
“Partnering with Hero Digital brings tremendous value to our clients and our staff,” said Jon Eberly, Clock Four’s CEO. “We love what we do, and being an important part of a fast-growing agency with an exceptional reputation like Hero will enable us to do more of what we do, at scale. We absolutely share the view that the market needs a next generation experience agency that delivers more effectively than the holding companies, the consultancies, and our other legacy competitors.”