Leader Grupo Martí Deploys Suite of Oracle Retail Technology, Improving Customer Experience

Leader Grupo Martí Deploys Suite of Oracle Retail Technology, Improving Customer Experience

A Leading Provider of Sporting Goods in Mexico Gains Single View of Inventory and Operations

Oracle announced that a leading provider of sporting goods in Mexico, Grupo Martí has deployed Oracle Retail technology to make goods available to consumers in stores faster. As part of their implementation project, Grupo Martí has implemented Oracle Retail Merchandise operations management suite, Oracle Retail Store Inventory Management and Oracle Retail Allocation. With Oracle Retail at the core, Grupo Martí can enhance inventory control to drive better merchandise decision-making and improve the experience for consumers, helping ensure the right products are in the right stores at the right time.

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Grupo Martí operates over 200 stores under seven brands including Tiendas Martí, Martí Outlet, Martí Digital, Clubes Sport City, Restaurantes City Café, Emoción Deportiva and Smart Fit. As a leading sporting goods retailer in Mexico, Grupo Martí’s business model is highly dependent on managing large volumes of inventory. Prior to deploying Oracle Retail, Grupo Martí was managing merchandise through their ERP system but found that it could not scale to meet the demand of today’s omnichannel environment. Grupo Martí started an evaluation of solutions to support retail business with minimal operational changes. Grupo Martí selected Oracle Retail for their ability to deliver an easy to implement a solution with breadth, depth and retail-rich business capabilities for a modern, digital organization. Retail Consult, Oracle PartnerNetwork Platinum level member, was a key player in the success of the Martí Lombardi project.
Leader Grupo Martí Deploys Suite of Oracle Retail Technology, Improving Customer Experience
Alejandro Oropeza

“One of the most important outcomes of the project was simplifying our business processes with a flexible and powerful tool – made possible with a seasoned implementation partner. The combination of Oracle Retail solutions with Retail Consult skills helped to empower the Martí team and made the project viable,” said Alejandro Oropeza, CIO of Grupo Martí.

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As a result of a successful implementation with Retail Consult and Oracle Retail, Grupo Martí is experiencing positive impacts in budget optimization, order tracking, vendor communications, as well as an allocation of products in the right sizes, colors and quantities to stores. Accelerated purchase process and optimized product delivery are key: historically it had taken three to four months to get products into stores and this can now be accomplished in a matter of weeks. Martí’s information is now organized to provide better visibility to make more informed decisions that impact operations and inventory.

Leader Grupo Martí Deploys Suite of Oracle Retail Technology, Improving Customer Experience
Manuel Martin

“Martí immediately noticed positive results, due to more efficient processes, control, and visibility. Budget optimization, order tracking, and vendor communications have all improved. From day one, we experienced an accelerated purchasing process to get the right product into our stores in weeks instead of months,” said Manuel Martin, CEO, Grupo Martí.

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Leader Grupo Martí Deploys Suite of Oracle Retail Technology, Improving Customer Experience
Silvia Gomes

“The Oracle Retail suite of solutions was a perfect fit for Grupo Martí because they needed broad, Retail-specific functionality that could be implemented quickly and integrated with their existing ERP system.  As well, Oracle’s technology platform has rich capabilities that make the integrations easy to implement and help keep them protected for future upgrades. With Oracle, we are confident that we can deliver all aspects of a client’s solution to make them successful,” said Silvia Gomes, partner, Retail Consult.

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Leader Grupo Martí Deploys Suite of Oracle Retail Technology, Improving Customer Experience
Ray Carlin

Ray Carlin, Senior Vice President and General Manager, Oracle Retail, added, “Offering the right product, at the right moment, in the right time is key for driving loyalty. Inventory control is crucial to offer consistent customer shopping experience and engagement. We are seeing sports retailers worldwide looking for improving their operations and we are proud to work with Grupo Martí in Mexico in this transformational journey.”

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