Bounteous, a leading insights-driven digital experience consultancy and Acquia Global Partner, announced its win alongside Mars Wrigley for the 2021 Acquia Engage Radical Innovators award.

Marketing Technology News: Bounteous Announces Activate for Adobe Campaign Ensuring Platform Implementation Expediency,…

.@Bounteous, an insights-driven digital experience consultancy and @Acquia Global Partner, wins the 2021 #AcquiaEngage Radical Innovators award alongside @MarsGlobal:

The Acquia Engage Awards recognize world-class digital experiences that organizations are building with the Acquia Open Digital Experience Platform (DXP). With over 100 award submissions this year, the Bounteous and Mars Wrigley partnership stood out. Together, they produced TREAT TOWN™, the first-ever digital Halloween trick-or-treating experience. As customer demands evolved, Mars’ co-innovation partnership with Bounteous allowed them to respond with the speed and agility of a category leader.

“We’re honored to accept this award alongside Mars Wrigley,” said Seth Dobbs, Chief Technology Officer at Bounteous. “Bringing the Mars Wrigley Treat Town concept to life in such a short period of time required true integration and pushed the envelope on creative digital solutions. We were able to guide cross-functional teams across discipline and organization to help Mars Wrigley bring consumers better moments and more smiles in an innovative virtual environment, integrating technology, purchasing and online and in-store redemption in ways that had never been done before.”

This year’s submissions highlighted creative responses to customer challenges presented by today’s rapidly evolving environment. The nominated solutions all demonstrated an exceptional level of functionality, integration, performance, and overall user experience. A panel of independent judges ultimately chose the winning projects.

Marketing Technology News: Microsoft: 59% of UK Organisations Will Miss Government 2050 Net Zero Target Without Urgent Action…

“In today’s changing climate, digital experiences are more vital than ever,” said Lynne Capozzi, Chief Marketing Officer at Acquia. “Our partners and customers are going above and beyond to use open platforms and technologies to support customers and employees. Acquia is proud to showcase this year’s winners, who have truly risen to the challenge.”

Winning projects are featured at the Acquia Engage conference, which is taking place virtually this week. Bounteous is a Premier Sponsor of the conference and will be presenting during the general session on how to empower marketing organizations to deliver more transformative and personal customer experiences through customer data platforms and machine learning.