Pegasystems Appoints Jeff Taylor as Senior VP of Strategy and Go-To-Market Operations

Jeff Taylor Was a Partner at Bain & Company, Where He Helped Define and Execute Go-To-Market Transformations for Clients in the Technology, Media, and Telecommunications Verticals

Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises, announced that it has appointed Jeff Taylor as senior vice president of strategy and go-to-market operations. In this newly formed senior role, Taylor will oversee all aspects of Pega’s go-to-market strategy to meet its growth goals and drive leadership in software for digital transformation. He will report to Alan Trefler, Pega’s founder and CEO, and be based out of the company’s Cambridge headquarters.

For nearly 20 years, Taylor has focused on innovating go-to-market and sales approaches as well as building and executing successful business models for B2B technology organizations. He has deep experience in business planning and management, strategy development, and operational excellence, as well as a proven track record of achieving results in gaining market share and sustaining sales growth.

“This is an exciting time to join Pega,” declared Taylor, adding, “We have recognized, industry-leading products, great clients getting meaningful and measurable results from our solutions, and a huge opportunity in front of us. I look forward to bringing my experience to Pega to help further improve our success and bring even more value to our clients.”

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Most recently, Taylor was a partner at Bain & Company, where he helped define and execute go-to-market transformations for clients in the technology, media, and telecommunications verticals. Prior to Bain & Company, Mr. Taylor held senior strategy and operational roles at leading technology companies, including VMware and EMC. In these roles, he led transitions to new go-to-market models that drove company growth.

Taylor holds an undergraduate degree from Georgetown University with concentrations in economics and theology and received a Master’s in Business Administration in strategy and finance from the University of Chicago’s Booth School of Business.

Talking about Taylor’s appointment, Alan Trefler, founder and CEO, Pegasystems “Jeff has a proven track record of driving successful go-to-market and growth strategies in the B-to-B tech space. I’m delighted to welcome him to Pega to help us accelerate our growth and ensure we’re evolving our business and offerings at the pace our clients and other stakeholders expect.”

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