SOCi Achieves 100% Revenue Growth as Location-Based Social Marketing Business Excels
Lands Senior Exec Hire and Multiple Industry Awards and Accolades
SOCi, the global leader in social media and reputation management for multi-location brands, announced several growth milestones, including YOY double-digit growth and numerous awards and accolades, further cementing the company as the go-to social media SaaS platform in the rapidly growing location-based social media marketing landscape.
Most recently SOCi received the prestigious Local Visionary Award for “Best Solution for Multi-Location Retailers,” hosted by Street Fight, that celebrates brilliant and intrepid organizations who are moving the local marketing technology industry forward with creativity, ingenuity and success. This award comes on the heels of winning the 2018 Winter IMPACT Award for its blog community and engagement – largely focused on educating marketers on how to leverage location-based social media marketing to drive strong business results. Earlier in the year, SOCi was named among the Top B2B Tech Companies in San Diego by G2 Crowd, a leading peer review site for business software.
SOCi also recently appointed industry veteran, Monica Ho as its Chief Marketing Officer. As CMO at SOCi, Monica will employ her over 20 years of integrated marketing and technology experience to spearhead initiatives that will result in overall company revenue growth and increased brand presence and awareness. Prior to SOCi, Monica led marketing initiatives as GroundTruth’s (formerly xAd) Global Chief Marketing Officer, taking the company from an early stage technology business to an award-winning global brand during her tenure. Well regarded in the space, Ho has received several awards and accolades including being ranked amongst the 30 most powerful women in mobile advertising by Business Insider three years in a row.
“I am excited to join such an innovative and fast-moving company where I can leverage my expertise in marketing and B2B technology to help SOCi grow its business, reach new audiences and outperform the competition in the highly competitive social media and reputation management space,” said Ho.
Location-based social media marketing is a widely underserved but rapidly exploding growth category for marketers. An area increasing in importance as seen in recent developments and announcements from the top tier social players who are showing strong favor to more locally relevant and engaging content over generalized content. Facebook’s recent algorithm update, which places more emphasis and relevance on content that inspires conversation versus merely attracting likes, highlights an important change in how social marketers and content producers will have to shift their strategies in order to continue to get results out of the platform. Additionally, Instagram’s recent announcement on the availability of mass-posting makes it more efficient than ever before to produce locally relevant content and presence via this top photo sharing and social publishing application.
SOCi’s proprietary content development and workflow technologies including its Content Discovery Center and Smart Scheduler are enabling marketers to leverage location-based social marketing in ways that have never been possible, driving an unprecedented lift in consumer reach and engagement for brands. The increasing value of a localized social presence for marketers, enabled by SOCi’s technology is the driving force behind the company’s continued double-digit growth.
SOCi CEO and Founder, Afif Khoury added, “2017 was a tremendous year for SOCi. Through strategic partnerships, ongoing product developments, and hiring the best and brightest in the industry, SOCi has strengthened its foothold in a very niche and important social media space. In just the last 12 months we’ve seen a significant increase in the importance of localized content and engagement. With Facebook’s recent algorithm update, the need for actual meaningful engagement via content, as well as highly targeted ad campaigns and strategies are more important than ever. Thanks to our innovative and proprietary solutions we will continue to help multi-location businesses grow and remain relevant.”