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MomentFeed Founder Joins SOCi as it Continues Momentous Growth

Marketing platform pioneers Rob Reed and Afif Khoury join forces to dominate multi-location marketing SOCi, the leading all-in-one platform for "next-level" multi-location marketers, announced that Rob Reed, Founder and former CEO of MomentFeed, joined the company full-time as Strategic Advisor - Enterprise Brands. The news follows SOCi’s impressive growth in Q2 2020 in which the company continued to exceed revenue goals in the midst of one of the worst economic markets in decades. SOCi has also grown the number of…

Localogy Announces Leaders in Localized Marketing and SMB-SaaS

Hibu and Sandy Lohr Among Honorees Recognized by Excellence Awards The winners of the first annual Localogy Excellence Awards were announced, celebrating leaders in localization across the marketing, media and technology industries with awards in eight categories. Winners were to be announced on the final day of Localogy’s annual event – Localogy 20/20 – which has been postponed amid the coronavirus outbreak. Marketing Technology News: GIACT Issues Report on the Growing Global Threat and Sophistication of Business Email…

Multi-Location Businesses Can Triple Growth Rate with Localized Marketing According to Joint Research from SOCi and Localogy

Results of the second annual Localized Marketing Benchmark Report underscore the importance of optimizing digital presence on a local level SOCi, Inc., the leading centralized platform built specifically for "next-level" multi-location marketers, today released its annual Localized Marketing Benchmark Report, which revealed that an optimized localized marketing strategy can yield up to three times more business growth. More than 250 multi-location brands were evaluated on their overall presence, ratings and reviews, and…

SOCi Adds Localized Marketing Pioneer Chad Jordan to the Team

The Former Director of Digital Marketing at Sport Clips Will Leverage His Franchising Expertise to Help Other Brands Scale Localized Marketing Programs SOCi, Inc., the leading social and reputation management platform for multi-location businesses, has appointed Chad Jordan as the Vice President of Business Development, Brands. In this new position, Jordan–who recently oversaw digital marketing for national haircut chain Sport Clips–will work closely with national franchises and multi-location brand customers of SOCi to…

SOCi Closes Oversubscribed $15 Million Series C to Expand Platform Capabilities and Solve Enterprise Localized Marketing Challenges

This latest round for the two-time Inc. 500 honoree comes from Vertical Venture Partners, Grayhawk Capital, Blossom Street Ventures, and new investor Ankona Capital SOCi, Inc., the leading social and reputation management platform for multi-location businesses, announced it closed an oversubscribed Series C funding round of $15 million co-led by Vertical Venture Partners, Grayhawk Capital, and newcomer Ankona Capital with participation from Blossom Street Ventures. SOCi closed its Series B in 2018 and has raised roughly…

The Data Behind Dealing with Negative Reviews

As is the case with many Marketing obstacles, the only way to address negative reviews is to approach them head-on. Businesses that develop a proactive reputation management strategy can actually benefit from negative reviews — using them as touchpoints to turn unhappy consumers into loyal advocates. In this post, reputation management professionals from SOCi examine the data behind negative reviews and explain how a sound review response strategy can help multi-location businesses win more customers and avoid a drop in…

Facebook Ads Versus Facebook Boost: The Marketer’s Guide

Though it’s hard to keep up with Facebook’s constantly changing algorithm that determines how and why content shows up in users’ feeds, the social media giant remains the go-to platform for multi-location businesses to connect with customers on the local level. And why not? Facebook’s family of services (Facebook, WhatsApp, Instagram, and Messenger) boasts a whopping 2.45 billion-plus worldwide active users. An estimated 79 percent of the US population is on Facebook—74 percent of those log in every day, and two out of…

Self Esteem Brands Appoints SOCi as New Global Platform of Record for Localized Social Marketing

Parent Company of Anytime Fitness, The Bar Method, Waxing The City, and Basecamp Fitness Taps San Diego-Based Company to Drive Growth on a Local Level Self Esteem Brands announces it has appointed SOCi, Inc. as its new global platform of record for localized social marketing. A pioneer in the Health & Fitness category, Self Esteem Brands–encompassing Anytime Fitness, Waxing The City, Basecamp Fitness, and recently acquired The Bar Method–operates more than 4,500 global franchise locations across 57 countries. SOCi,…

SOCi Launches Customer Advisory Council Committed to Addressing Critical Social Marketing Needs for Multi-Location Businesses

Unites 15 Top Brands to Focus on the Future & Growth of Localized Social Marketing SOCi, the leading platform for social media and reputation management for multi-location brands, has formed a new Customer Advisory Council. This council is dedicated to addressing the critical needs of highly visible digital marketers who are challenged to create and manage the digital presence and online reputation of hundreds to thousands of local locations across top social and search sites. Announced at SOCi’s recent 2019 Summit,…

How to Engage Customers Through Google Posts

With every new feature, Google is making it easier for consumers to learn more about businesses without ever leaving the search results page. Gone are the days of consumers going to a business’ website to learn the location and hours of operation. Now, Google provides that information on the search results page (SERP), along with a slew of other information - such as reviews, restaurant menus, crowd-sourced questions and answers, and now, posts from the business itself. Google Posts is a new frontier for digital…

MarTech Interview with Monica Ho, CMO at SOCi

"I am a firm believer that Marketing and Sales should hold hands as one without the other is not very good at all." Tell us about your role and journey into Technology. What inspired you to start at SOCi? I started my career at a time when a major transformation was happening. Marketers at that time were moving from traditional media to digital, and I was lucky enough to get a Marketing Analyst job at an agency that had an established traditional advertising base and a burgeoning opportunity in digital via an acquisition…

SOCi Ranks on the Inc. 500 for a Second Year, Proving The Value of Localized Social Marketing for Multi-Location Brands

The Leading Social Media and Reputation Management Platform Lands at #417 For the second year, SOCi Inc., the leading platform for social media and reputation management for multi-location brands, has been named one of the fastest-growing companies in America by Inc. Magazine. Landing at 417 with a three-year revenue increase of 1,125%, SOCi has made a significant contribution to the localized social marketing industry. According to a recent audit of more than 300 client-connected accounts, brands on the SOCi…

SOCi Launches Google My Business Posts Integration

New Integration Enables Local Businesses to Efficiently Manage a Social Marketing Strategy on Google, Enabling Engagement with Google’s Vast User Base SOCi, the leading platform for social media and reputation management for multi-location brands, announced a new Google Posts integration on its platform for Google My Business (GMB) pages. SOCi’s Google Posts integration enables its existing customers already using GMB to publish localized posts within the SOCi platform, rounding out SOCi’s integration with all major social…

The Latest Local Social Features Brands Need to Know

For social media marketers, every new platform feature is an opportunity. New reporting tools let marketers fine-tune campaigns. New targeting features help marketers reach the ideal customer. New social platforms give marketers the chance to connect with audiences before competitors catch on. New social features from Facebook, Instagram and Google are empowering marketers to realize the power of localized content, reach customers earlier in the consumer journey and analyze campaigns in more detail. Here are four of the…

New Benchmark Report Confirms the Power of Localized Social Marketing in Franchise Brand Growth

Top franchise brands that are succeeding in localized social marketing grow three times faster than competitors Local Search Association (LSA) and SOCi, launched the first-ever Localized Social Marketing Benchmark Report (LSM Benchmark Report). The collaborative research was designed to help marketers understand the impact of localized social marketing (LSM) to their respective businesses while providing good examples of what effective LSM looks like to help set a benchmark of success for practicing marketers. The…

SOCi Finds Organic Engagement and Boosting Key to Localized Social Marketing

A new report from the localized social marketing leader shows high valued engagements combined with boosted posts, and strong reputation management strategy crucial for multi-location businesses SOCi, the leader in social media and reputation management for multi-location brands, today released its Q1 State of the Market Report, Localized Social Marketing: The Value of Organic AND Paid Social Content which showcases key trends in social content distribution and engagement between Q4 2018 and Q1 2019. The report also…

SOCi Launches Ads PLUS for Facebook and Instagram

SOCi Ads PLUS Enables Multi-Location Brands to Quickly Create andDeploy social Media Ad Campaigns Across Thousands of Local Pages SOCi, the leader in social media and reputation management for multi-location brands, announced the launch of SOCi Ads PLUS. This new solution makes it easy for multi-location brands, and agencies to drive growth through localized social advertising, empowering national and local marketing teams to efficiently reach their local audiences and promote dynamic, localized ads across hundreds or…

It’s the Year of Localized Social Marketing — Here’s Why

Localized social marketing uses specifically crafted social content to engage audiences at the local level. It’s a social media strategy that focuses on building a local presence for a business by leveraging locally-driven communication channels to reach the specific local communities it serves (rather than a broad/national approach). Localized social marketing is the biggest untapped marketing opportunity for national franchise brands, and social media platforms are rolling out new tools to help multi-location businesses…

Localized Social Marketing Leader SOCi Launches New Portal to Enhance Customer Experience

New Service Offerings to Enhance Collaboration, Support and Training Experience for Multi-Location Brands SOCi, the leader in social media and reputation management for multi-location brands, announced the launch of its new full-service Customer Success Portal. This go-to source for SOCi customer training, product support, critical updates, and self-service help content and FAQs elevates the overall SOCi customer experience, empowering both national and local marketers to take their localized social marketing efforts to…

SOCi Launches Reputation Insights for Sentiment & Competitive Monitoring

SOCi Reputation Insights Helps Multi-Location Brands Better Monitor Online Review Content for Quick Response and Proactive Localized Social Management SOCi, the leader in social media and reputation management for multi-location brands, announced the launch of SOCi Reputation Insights. Comprised of sentiment and competitive monitoring, SOCi Reputation Insights is designed to help multi-location marketers identify and manage emerging sentiment and competitive trends from online reviews and analyze shifts in online…