Qualtrics Named One of Fast Company’s ‘Brands That Matter’

New recognition program honors companies and nonprofits that give people compelling reasons to care about them — and offer inspiration for others

Qualtrics, the leader and creator of the Experience Management (XM) category, was recognized by Fast Company on its first annual Brands That Matter list, honoring brands that do more than sell products or provide services. Qualtrics was named among the list of companies and nonprofits that have achieved relevance through cultural impact and social engagement, and authentically communicated their missions and ideals.

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The final list, which includes large multinational conglomerates, small-but-mighty companies and nonprofits, recognizes 95 brands that give people compelling reasons to care about them — and offer inspiration for others. All 95 have forged an emotional connection with customers, whether leading on the environment or pop culture, engaging B2B customers, or responding meaningfully to current events.

Fast Company is excited to highlight companies and organizations that have built brands with deep meaning and connections to the customers they serve. At a time when consumers are holding companies to very high standards, businesses have much to learn from these brands that have garnered respect and trust,” says Stephanie Mehta, editor-in-chief of Fast Company.

​​”At Qualtrics, our mission is to lower the world’s tolerance for poor experiences. There are gaps every day between how people expect to be treated and how they’re actually treated, and we want to help close those gaps,” said Qualtrics Chief Marketing Officer Kylan Lundeen. “We believe that every voice holds value and that listening to your customers and employees has become a business imperative. The best companies continuously assess and adjust based on those voices, and we’re extremely proud to help power that change — this is why the entire Qualtrics family is honored to be included on Fast Company’s inaugural list.”

Thousands of organizations around the world look to Qualtrics to help them listen, analyze and act on information about the people who matter most — their customers and employees. Where 2020 challenged organizations to act quickly, Qualtrics considered the challenge of 2021 to take action that lasts, and responded to the changing world with products and services that met the moment.

Qualtrics’ COVID-19 solutions have been used by organizations including the NBA and the City of Houston to reach 100M+ citizens across 25,000 COVID programs for symptom checking, contact tracing, and vaccination management. New employee experience framework EX25 enables employers to understand real-time employee sentiment so they can respond quickly to retain talent during the Great Resignation. And as various industries have begun to return to in-person events and services, Qualtrics has innovated to create Experience Management solutions for educational institutions, healthcare practitioners, and government agencies.


Fast Company editors judged each brand on relevancy, cultural impact, ingenuity, and business impact to compile the list.

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