Ruth Peters Has Rapidly Risen Through the Ranks at Userreplay After Joining as VP Marketing in March 2017

UserReplay, the leader in enterprise Customer Experience Analytics announce the appointment of Ruth Peters as Chief Executive Officer (CEO). Ruth has rapidly risen through the ranks at UserReplay after joining as VP Marketing in March 2017 and then taking responsibility for Revenue and Operations from September 2017. Furthermore, the company announced that John Thompson, CEO of UserReplay since January 2013 will take on the role of Chairman of the Board.

Ruth’s appointment comes at a time when the company is experiencing strong growth in both its North American and European Markets. The accelerated growth in Europe was recently recognized by being named among the Top 100 of Britain’s Fastest-Growing Businesses following a study that was jointly undertaken by SyndicateRoom and Beauhurst, published in December 2017.

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The report features some of the most promising, and fast-growing companies today including the likes of Transferwise, Deliveroo and BrewDog. Speaking about it Ruth said, “It’s fantastic to be featured in this list along-side some of Britain’s most innovative and exciting scale-up businesses. It is a great sign of our continued growth and we are excited to drive this further forward over the next 12 months”.

In her new role, Ruth will continue to accelerate expansion with a proven history of building both profitable companies and world-beating products. Having served as founder and Sales and Marketing leader at Brand Asset Management pioneer VYRE, Ruth brings a wealth of experience and ambition. “My passion for building innovative and targeted products that clients can’t live without is boundless. The value that UserReplay delivers its clients by identifying lost revenue is unprecedented in our market and I look forward to working with existing and new clients to extend this value further”.

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Transitioning CEO Thompson commented, “I have enjoyed leading UserReplay’s exciting progress over the last 5 years and having worked with Ruth at both UserReplay and VYRE, I am convinced that she will build on the good work to date and bring User Replay even greater successes. In my new role as Chairman, I shall be maintaining an active interest in UserReplay and act as an enabler for Ruth and the rest of her excellent team.”

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