Confirmit and Virgin Money Extend Ties for Customer Relationship Management

Confirmit Horizons Will Continue to Underpin the Award-Winning Customer Experience Programme

Virgin Money, one of the UK’s leading financial services providers, has renewed its ongoing relationship with Confirmit to continue to support its highly successful Customer Experience programme.

Virgin Money provides award-winning customer service to 3.3 million customers through a range of channels, including online and mobile, intermediaries, call centers, 74 stores and 7 lounges throughout the UK. Their Customer Experience programme has delivered timely and tangible improvements that have helped the company to drive high-quality growth and increase customer satisfaction, making Virgin Money one of the best-rated retail banks for customer satisfaction.

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Bill Percy, Director of Customer Experience at Virgin Money, explained: “Customers are at the heart of what we do so we have invested to ensure we have a best-in-class approach to listening to their feedback. This helps us to understand what we’re getting right and, most importantly, where we can make improvements. The Confirmit Horizons platform is an important element in our approach and we’re looking forward to continuing to build on our success in the future.”

Virgin Money’s programme captures feedback from customers at a range of key touchpoints and has allowed the bank to drive significant improvements in the Customer Experience.

Bill continued: “Surveys form the backbone of our award-winning VoC programme and Confirmit Horizons helps us to uncover the insights we need to take action. The combination of Confirmit’s data integration capabilities and advanced reporting means that we can pinpoint the actions that will really make a difference to customers – and we see the results on a daily basis.”

Tim Hannington, EVP, Confirmit, said: “We are extremely pleased to be able to continue our long-standing and successful relationship with the team at Virgin Money. They are a fantastic example of a financial services company who are absolutely committed to doing the right thing by their customers and we look forward to many more years of continuing to support them in their company-wide endeavors.”

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