To compile the grid, G2.com, Inc., a leading software review platform, assigns a score to search products based on positive customer reviews on G2 and other data from online sources, including social media platforms, and maps them in four quadrants: niche, contenders, high performers, and leaders. Despite only launching Yext Answers in October 2019, Yext made its debut in the leader quadrant, a testament to the Answers product’s efficacy in helping businesses drive more transactions and lower support costs.

Marketing Technology News: Schbang Launches ‘How 2020 Changed the Indian Consumer’ Report

“We’re so grateful to our customers for sharing their positive experiences with Yext Answers on a platform as trusted in the software community as G2,” said Marc Ferrentino, Chief Strategy Officer at Yext. “It’s remarkable that just over a year after its launch, Yext Answers is considered a leader in the space. This is a significant milestone as we continue to transition from a listings company to a comprehensive search platform.”

Marketing Technology News: Verint Expands Customer Engagement Market Leadership in Asia Pacific