ZineOne Continues Growth Trajectory in Leading the Market

0 644

ZineOne, the leader in predictive engagement, continues its rapid growth with success on several fronts. The company provides businesses a next-generation capability to provide consumers hyper-personalized digital experiences through its Intelligent Customer Engagement (ICE) platform. The ICE platform offers enterprise brands a powerful and efficient way to motivate consumers to engage in many different real-time actions that are immediate, relevant, and lead to the desired outcome for both the brand and the consumer.

Marketing Technology News: Deliveroo and Onfido Expand Partnership to Provide Streamlined Digital Identity Verification

Series B Funding

Recently, ZineOne raised $10 million in series B funding. Norwest Venture Partners led the round and was joined by existing investor Flourish Ventures. The investment brings the total funds raised by ZineOne to $15 million since its inception in 2014. The company continues to exhibit strong growth year over year. The funding announcement follows the company’s recognition in the 2020 Gartner Magic Quadrant for Personalization Engines and it’s breakthrough technology Speed to Sense.

The importance of hyper-personalized engagement by today’s demanding consumers make it a critical space for ZineOne to deliver near-instant predictive engagement. This is why we are pleased to invest in ZineOne,” said Promod Haque, Senior Managing Partner, Norwest Venture Partners. “With an initial focus on the retail, quick-service restaurant (QSR), and banking industries, ZineOne enables brands with predictive engagement to provide consumers with relevant, timely, and helpful experiences. The new funding will be invested in the continued growth of its customer base, research and development activities by the ZineOne Innovation Lab, and to aggressively build out its geographic footprint.”

Marketing Technology News: Infosys to Acquire Blue Acorn iCi

 Speed to Sense

Created in response to changing consumer shopping behavior due to the pandemic, Speed to Sense is a new predictive capability inside the ZineOne ICE platform. Developed by ZineOne and deployed at global financial services firms and leading retailers, the breakthrough uses short-term data analytics to help major retailers boost conversion rates up to 50% while maintaining up to a 90+% predictive accuracy. Compared to the pre-COVID-19 conversion rates of 3%, these gains in conversion rates are a significant boon for the retail, QSR, and banking industries.

This year, ZineOne debuted in Gartner’s 2020 Magic Quadrant for Personalization Engines. In the 2020 report, Gartner identified the 13 personalization engine providers and evaluated them on 15 different criteria. Gartner recognized ZineOne for its Completeness of Vision and Ability to Execute. This is ZineOne’s first recognition in the Magic Quadrant for Personalization Engines and the company was previously recognized in the May 2018 Cool Vendors in CRM Customer Service and Support report.

“As the digital ecosystem continues to expand, we are doubling down on our commitment to delivering new tools and technologies via our Intelligent Consumer Engagement platform to allow brands to build engaging experiences, improve customer loyalty and capture greater value,” says Debjani Deb, CEO, and co-founder of ZineOne. “In just one visit to a website, consumers may engage in a variety of different ways, across different devices, channels, and locations. Whether they are shopping for groceries, applying for a loan, or pumping gas, we provide brands an efficient and powerful way to engage with them to complete the desired outcome.”

Marketing Technology News: Doxim Acquires Pinnacle Data Systems

Leave A Reply

Your email address will not be published.