Now With Customized Email Programs and Expertise In-House, DMS Extends the Value of its First-Party Data
Digital Media Solutions (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals, announced it acquired Mocade Media LLC, an email marketing firm that delivers engaging content and increases return on investment of email programs. Mocade’s sophisticated email optimization platform helps companies across industries ensure they are able to maximize the business value of their email programs.
“Mocade has an incredibly talented team with a highly sophisticated and unique email system. This acquisition is a milestone for DMS as we continue to deliver on our mission to provide end-to-end customer acquisition solutions that help our clients grow their businesses and realize their marketing goals,” said Joe Marinucci, CEO of Digital Media Solutions. “DMS is continuing to expand its omni-channel messaging capabilities, now with a fully owned and operationalized email platform with this acquisition. This transaction is consistent with our strategic plan, and we are confident it will help us scale campaigns that drive meaningful engagement and business growth.”
All Mocade employees will join Digital Media Solutions. That includes co-founders Andrew Westmoreland and Joshua Seide, as well as Vice President of Operations, Ellen Switzer. Mocade’s proven platform, tools and technical expertise make it seamless for advertisers in any industry to engage with consumers at the right time, with the right content.
“We are thrilled to join this winning team. DMS has the stage for a messaging division to produce a tremendous amount of value for both Mocade and DMS clients, which we are prepared to execute on,” said Andrew Westmoreland, Co-Founder and CEO of Mocade Media. “Under Ellen Switzer’s leadership, the Mocade team has risen to every challenge over the last three years and I am confident we will continue to deliver on this promise as well.”
“Email is one of the most effective ways to build and nurture customer relationships today. Mocade will bring new, innovative capabilities to our digital marketing campaigns,” said Fernando Borghese, Chief Operating Officer of Digital Media Solutions. “The integration of Mocade’s expertise and platform will extend the value of our first party data to help our clients win.”
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