QooQoo onboards Bob LaRoche as new staff Senior Business Strategist
QooQoo, a growing healthcare marketing agency in Southern California, announced the staff addition of Bob LaRoche as Senior Business Strategist. The position is a new one at the agency. The role goes beyond brand promotion and leverages healthcare industry insights, strategies, and tactics that impact the clients’ overall growth metrics.
Clay Daniells, QooQoo founder and CEO, says adding this new capability is particularly advantageous for new and existing clients. “With his 20-plus years’ experience, this role is made for Bob LaRoche. He has exceptionally good insight into how clients’ businesses and brands need to work together,” Daniells explains. “Most healthcare marketing agencies don’t think this way. Bob is really creating something new. Clients are excited.”
“With his 20-plus years’ experience, this role is made for Bob LaRoche. He has exceptionally good insight into how clients’ businesses and brands need to work together”
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Bob LaRoche built his career through a unique combination of sales, sales management, and marketing leadership. During his impressive tenure in the healthcare field, he has honed his unique strategic perspective through service in multiple clinical specialties, including gastroenterology, cardiology, orthopedics, dermatological surgery, and wound care. Bob’s industry experience includes Bard, Vision Sciences, Circe Biomedical, Cambridge Heart, InfraReDx, Candela Corporation, US Endoscopy, Momelan Technologies, and 3M™/Acelity.
“We are extremely fortunate to have Bob join QooQoo,” Daniells says. “His expertise and insights are beyond measure. His understanding of the business of medical device and diagnostics is what our agency needs — and what our clients need in this time of heightened competition.”
The agency reports that LaRoche’s primary role will be to provide QooQoo clients marketing communication strategies and tactical execution plans. His first assignments include participating in current projects with his former employer and QooQoo account, 3MTM, and bolstering new business initiatives.
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