84% of IT and Cybersecurity Professionals Agree – the Adoption of Passwordless Technology is a Top 5 Strategic Initiative

A new identity and access management research report from Enterprise Strategy Group, sponsored by SecureAuth, a leader in access management and authentication, finds organizations, frustrated with poor user experience and weak security, are moving towards adopting passwordless, continuous authentication.

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“@SecureAuth’s vision is focused on advanced authentication that is continuous and behavioral-based, providing users a frictionless experience. The ESG survey findings provide a strong support for our strategy,” said Paul Trulove, CEO of SecureAuth.

“SecureAuth’s vision is focused on advanced authentication that is continuous and behavioral based, providing users a frictionless experience while enabling a stronger security posture. The survey findings provide a strong support for our strategy,” said Paul Trulove, CEO of SecureAuth.

The ESG report “Securing the Identity Perimeter with Defense in Depth” sheds light on other IAM industry trends, including:

• 40% of organizations using multi-factor authentication (MFA) for customers make it optional. These organizations likely choose to make MFA voluntary since they recognize the friction “MFA fatigue” creates each time a customer accesses their products or services.
• 57% of organizations using, evaluating, or testing the elimination of passwords say passwordless authentication methods have a significant positive impact on improved user experience.
• 58% of organizations considered risk scoring to be critically important for customer identity types and almost half of organizations using identity risk services for third-parties considered risk scoring to be critically important for these third-party organizations and third-party individuals.

“Sixty-three percent of organizations using, evaluating, or testing the elimination of passwords say passwordless authentication methods have a significant positive impact on increased IT/security efficiency according to our research,” said Jack Poller, Senior Analyst, Enterprise Strategy Group. “Organizations have a leading advantage with advanced authentication, specifically continuous behavioral-based authentication, that delivers next-generation authentication platform for securing digital identities and organizations.”

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