Ping Identity Launches PingOne Authorize, Advancing its Cloud Identity Platform with Dynamic Authorization Capabilities

Ping Identity, the intelligent identity solution for the enterprise, announced PingOne Authorize, introducing cloud-based dynamic authorization capabilities for the enterprise identity security market. The new technology extends the PingOne Cloud Platform’s cybersecurity protection, beyond authenticating users to controlling what users can see and do within applications. This allows organizations to better reduce fraud, comply with privacy regulations, and improve the user experience.

Marketing Technology News: MarTech Interview with Ryanne Laredo, Chief Customer Officer at Smartly.io

“PingOne Authorize establishes a new standard for dynamic authorization by allowing enterprises to easily control authorization logic and update data access policies in minutes in a cloud environment, without sacrificing security or regulatory compliance.”

PingOne Authorize adds dynamic, fine-grained authorization and administration for applications, APIs, and data with attribute-based access control (ABAC). These new capabilities give organizations the ultimate flexibility to apply data access policies anywhere, using contextual information in the decision. By offering it as a cloud-based service within the PingOne Cloud Platform, customers can gain enhanced authorization capabilities and rapid time to value.

“The dynamic authorization management market is set for explosive growth over the next decade thanks to its ability to give enterprises the greatest level of control over what users can see or do while still delivering an amazing user experience,” said Andre Durand, founder and CEO of Ping Identity. “PingOne Authorize establishes a new standard for dynamic authorization by allowing enterprises to easily control authorization logic and update data access policies in minutes in a cloud environment, without sacrificing security or regulatory compliance.”

“In the digital age, flexible and modern authorization management becomes essential for delivering secure digital services that can easily adapt to new security rules and policies. Solutions such as PingOne Authorize help in increasing the time-to-value in building digital services, and delivering consistent, strong security across all digital services,” said Martin Kuppinger, Principal Analyst at KuppingerCole Analysts.

Marketing Technology News: M Partners Inc. Initiates Analyst Coverage on Playmaker

How it works

PingOne Authorize gives organizations centralized, fine-grained control over who has access to data, services, and APIs. Organizations can restrict access based on customer consent, real-time risk signals, or entitlements and contextual information, regardless of where that contextual data is stored. PingOne Authorize is an important addition to organizations that are focused on building trust and enabling seamless and secure experiences for customers.

The technology is able to recognize the context of an access request, including the user’s behavior and the type of transaction to determine whether access should be permitted. It assembles and evaluates data attributes from sources across the enterprise at the time of the transaction, and conditionally authorizes access to the data or services in real time. PingOne Authorize is designed for healthcare, banking, retail, education and any other enterprise that needs to protect their users’ personal data while also authorizing sensitive transactions or data access.