The acquisition strengthens the public relations and marketing agency’s GEO, digital strategy, automation, and web design capabilities for healthcare, life sciences, and technology brands.

KNB Communications announced the acquisition of Roketto, a Canada-based digital agency specializing in generative engine optimization (GEO), web design and development, digital advertising, and inbound marketing strategy. This acquisition was the catalyst for the agency’s decision to rebrand as Sōvyn, reflecting its evolution into a more integrated communications and digital strategy firm better positioned for an era defined by zero-click searches.

“Communications strategies necessary for awareness have changed dramatically in the last few years,” noted Chintan Shah, who now holds the title of president and CEO of the newly rebranded agency. “Traditional PR and marketing tactics are no longer enough to rise above the noise. Companies need integrated strategies that connect scientific storytelling, search visibility, AI discoverability, automation, and digital engagement. This acquisition allows us to expand those capabilities and serves as the perfect milestone to unveil our new company name, Sōvyn.”

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

As Sōvyn, the agency will elevate innovations that improve the human experience through expert-driven marketing and public relations, with a deep focus in healthcare, life sciences, and technology.

Shah said the name change is intentional rather than cosmetic and reflects the agency’s evolution toward intelligent, connected communications and digital strategy. Sōvyn is derived from the Greek word “sophos,” meaning wisdom and expertise, and paired with the Latin-inspired “in,” representing innovation and intelligence.

“KNB Communications has partnered with healthcare, biotech, medtech, and life sciences organizations for nearly 30 years, and Roketto has more than 15 years of history serving innovative technology clients,” added Shah. “Together as Sōvyn, we will help our clients navigate an increasingly complex communications landscape while offering a more integrated suite of services.”

The acquisition of Roketto was funded by KNB Communications along with investors Sundeep Bhan and Shirin Bhan.

Marketing Technology News: What Marketers Need to Know About the European Accessibility Act