LaunchUX announces the launch of Synapse, a new cloud software designed to enhance data delivery and lead generation. Introduced by CEO Nathan James Neil, Synapse offers advanced data analytics and smart redirects to improve user engagement and business strategies. With smart link technology, QR Codes, and Near Field Communication (NFC), Synapse enables interactive and trackable customer experiences. For more information, visit www.syninsights.com.

LaunchUX, a leader in web development and Search Engine Optimization (SEO), eagerly announces the launch of Synapse, a groundbreaking cloud software designed to transform how businesses gather and analyze data. This significant development was unveiled by CEO Nathan James Neil, MBA, PMP, at a private event held at Chambersburg’s Historic Capitol Theatre and streamed live at 12:00 PM EST on Facebook, YouTube, X, and LinkedIn. The recording of the announcement has been shared widely across many platforms.

“Our goal with Synapse is to empower businesses to understand their customers better and make data-driven decisions that lead to greater success.” – Nathan James Neil, CEO of LaunchUX

Since its founding in 2017, LaunchUX has rapidly grown from a small startup into a leading force in web development and SEO. Under the guidance of Neil, LaunchUX has garnered numerous awards, including consecutive UpCity National Excellence Awards in 2023 and 2024, and the title of “Young Professional Employer of the Year” in 2023. These accolades reflect the company’s dedication to excellence and innovation, securing its place among the top 1% of SEO providers nationwide.

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Neil’s research in technology, which has been published in both peer review and trade journals, covers a diverse range of industries. This extensive expertise has been crucial in the development of Synapse, which is expected to set new benchmarks across dozens of industries.

Primed and ready, Synapse works in any sort of business or industry including publications, building management, or marketing. “Synapse can work into any sort of business process with a little bit of development to connect our system with what the business is already using,” Neil continues, “The main aspect that businesses are going to gain is an idea of what their customers are engaging with.”

As a powerful data analytical tool, Synapse can be used to enhance online engagement, providing a deeper understanding of user interactions through smart redirects called “Pulses.” Pulses are specialized links that not only track every user interaction, but also allow for dynamic content updates—effectively acting like a remote control for digital campaigns. Michael Banks, Operations Director at LaunchUX shares, “Synapse truly is a tool that gives valuable insights for a company’s print advertising and digital advertising as well.”

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Synapse also employs Near Field Communication (NFC) technology, which enables products and services to become interactive and trackable with a simple tap from a smartphone. NFC integration provides new levels of interaction for businesses to enhance customer’s experiences or utilize Synapse internally to streamline workflows.

Through Synapse, businesses can gather valuable data about when and where interactions occur and what devices are being used. Ultimately, this data collection allows every touchpoint as an opportunity for deeper customer engagement and improved business strategies.

“Synapse is not a once and done thing. This product is going to greatly evolve and probably look entirely different in another six months. It is just going to continue growing this way, morphing into what people need it to be,” Neil reflects. LaunchUX invite’s individuals to explore how Synapse can enhance their business strategies, marketing, and customer engagement.