Life Insurance Direct Marketing Association (LIDMA) Announces IXN as Winner of its 2020 Innovation Award

The Life Insurance Direct Marketing Association (LIDMA) announced IXN as the winner of its 2020 Innovation Award.  It also announced key 2020 dates and times for Partner Webinars launching on October 28.

IXN’s LifeDX Wins 2020 LIDMA Innovation Award

On October 21, LIDMA’s audience of members and their staffs viewed five videos of cutting edge technologies and made a People’s Choice vote to award IXN the winner of LIDMA’s 2020 Innovation Award.

“The IXN team is humbled with being awarded the Life Insurance Direct Marketing Association’s (LIDMA) 2020 Innovation Award for our LifeDX solution.  At IXN, we strive to create an open, modern, digital ecosystem for the life insurance industry and this award truly confirms that our large vision of creating an open API framework for data dissemination for the insurance ecosystem is aligned with the industry.” Kevin Pohmer, Chief Executive Officer at IXN.

The Innovation Award program was inspired by LIDMA’s eProcess improvement initiatives which are continually updated by LIDMA-affiliated insurers, service vendors, attorneys, and marketers.  LIDMA’s eProcess reduces costs for insurers and providers and improves the buying and fulfilment experience for customers.

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Our special thanks and congratulations to this year’s Innovation entries:

IXN  –  LifeDx – API
ExamOne – LabPiQture™- data solution
Human API – Digital Transformation Platform EHR data
Legal & General – Digital Application Platform
Lincoln Financial – Online Interview

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“This year, members and non-members alike are invited to watch and participate at no cost on Oct. 28Nov. 4Nov. 1Dec. 2 and Dec. 9 as leading life insurers and service firms showcase their very latest life insurance products and services,” said LIDMA President, Robert Bland, CEO of  “Each day will feature three to four, 20-minute presentations that you will not want to miss.  I urge our members and their staffs to attend and participate in these unique partner sessions, which will enhance your understanding of today’s life insurance marketplace and keep you abreast of fast-changing technologies.”

“LIDMA has a relentless focus on delivering relevant content to its members and corporate sponsors,” said Bland.  “2020 is shaping up as a year like no other.  From instant decision underwriting via digitization to COVID-19 considerations not known just a year ago (and still largely unknown today), LIDMA is the place to be if you want to efficiently acquire knowledge and stay informed.  Consumers want to shop online, but then they expect friendly advice when they have questions.  Building trust and personalization still count, so join us online at our webinars and then join us in person next October in Denver.”

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