Swiftpage Accelerates Growth Strategy with Acquisition of Kuvana, Inc.

Kuvana, Inc. Is the Maker of InboxGuru, the Technology Powering the All-New Act! Marketing Automation

Swiftpage, the provider of Act! CRM software, a leading cloud-enabled platform aimed at helping small and mid-sized businesses (SMBs) grow, announced the acquisition of Kuvana, Inc., the maker of InboxGuru, an email marketing and marketing automation solution for small and medium sized businesses. InboxGuru’s technology powers the all-new Act! Marketing Automation solution that was released in November.

The acquisition represents a significant step forward for Swiftpage as the company continues to transform the Act! portfolio and deliver the most comprehensive platform built specifically for small business success. With this move, Swiftpage strengthens its strategic commitment to providing solutions that help its SMB customers grow their businesses with the right tools to solve conversion and retention challenges

Also Read: Teads and Adform Join Forces to Guarantee Premium Programmatic Outstream

“Today, we completed the purchase of Kuvana, Inc., which will allow us to accelerate our strategy to expand the Act! brand and product offering to better serve the SMB market,” said H. John Oechsle, president and CEO of Swiftpage. “This strategic acquisition and integration of technology will allow Swiftpage to continue to innovate and build on the proven Act! CRM platform and the powerful marketing automation technology in the next generation of Act! that provides our customers with the ultimate toolset to drive business growth.”

Kuvana, Inc. is the maker of InboxGuru, an email marketing and marketing automation solution for small and medium sized businesses. Whether you have basic email marketing needs or sophisticated marketing automation requirements, InboxGuru provides a powerful yet cost effective solution.

Also Read: InMoment Announces Edinburgh Woollen Mill as Finalist in Prestigious CX Awards

Swiftpage, with operations in Denver, CO, Scottsdale, AZ, and Newcastle, UK, is a leading provider of software and services that help small and mid-sized businesses grow. Swiftpage is the maker of Act!, the pioneer and an innovator in the CRM space, serving over 500,000 users in over 100 countries. The award-winning solution makes it easy to grow your small business with powerful sales and marketing tools and a flexible CRM platform.

Swiftpage, is an investment of SFW Capital Partners, the leading investor in analytical tools and related services companies. SFW is a specialized private equity firm that exclusively invests in analytical instrumentation, information, software and related services businesses, where its 20+ years of knowledge of the relevant business models, technology, competitive dynamics and services requirements gives it confidence in its ability to support management teams in growing their companies and creating value.

Recommended Read: Leadspace-Bombora Partnership Drives Faster, Better-Quality Pipeline for B2B Sales and Marketing