Chicken Shack Selects Mobivity’s Text Marketing Platform to Fuel Continued Growth

For Tech Savvy Operator, Mobivity’s SmartMessage™ Will Help Promote New Products, Drive Guest Frequency and Build Preopening Subscriber Base for New Locations

Mobivity Holdings Corp., a global provider of personalized guest engagement solutions that drive customer frequency and spend, announced that Chicken Shack, a growing Las Vegas-based fast casual restaurant chain with locations across Nevada, California, Colorado, Oregon, and Washington, has selected Mobivity SmartMessage to help fuel the franchise’s continued growth.

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“We are on track to continue opening more locations and adding a text message marketing program will help support those new franchisees with an immediate subscriber base – in addition to helping all of our locations drive more visits and orders,” said Jonathan Vitt, Managing Director of Chicken Shack. “Ease of use was critically important to our selection of Mobivity’s platform – both for the program start up and for ongoing use by our franchisees. We are excited to be able to quickly connect with guests and alert them to new promotions and offers via SMS.”

As Chicken Shack continues to aggressively expand with new franchisees and locations, Mobivity SmartMessage provides an easy-to-use one-to-one engagement tool to promote new products and drive guest visit frequency. New franchisees can use Mobivity SmartMessage to announce new stores with a call-to-action short code that helps build a preopening subscriber base for an immediate target audience. Chicken Shack franchisees can also help cross promote use of the Grubbrr self-service kiosks which have helped Chicken Shack increase order amounts.

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“We’ve been impressed with Chicken Shack’s growth and tech-driven approach to marketing and operations and are excited to welcome them on to the Mobivity platform,” said Dennis Becker, Mobivity Chairman and CEO. “Being able to tap into the value of its customers’ first-party data through an owned media channel will enable Chicken Shack to connect more frequently with guests to drive guest frequency and spend.”

Mobivity SmartMessage with patented Trusted Redemption™ technology is a part of Mobivity’s highly extensible, enterprise-grade Unified Guest Engagement Platform that can be shared corporate wide and at the local franchise level.