Bidmath Brings First of Its Kind Advertising Technology and Data Consulting Hub

MTS Staff Writer

July 20, 2020

(Bidmath’s Asia Launch Event in Thailand)

Bidmath, the leading programmatic consultancy, brought the first of its kind advertising technology and data consulting hub in Bangkok specialising in both Google and Adobe marketing technology. The company has been working with global brands such as dtac, Honda, Esso, Dyson, Lenovo and Krungsri among others. Over the past year Bidmath have established themselves as a leading experts in technology and data consultancy that can deliver a truly localised service layer across platform implementation, management and training.

( Enora Media Holdings Group CEO, Mark van den Elzen addressing the audience at Bidmath’s Asia Launch Event in Thailand)

Currently, Bidmath is one of very few offering transparent programmatic managed and self service solutions in Thailand, providing world class technical platform expertise allowing brands to unlock true data driven marketing. Bidmath focuses on the future of the online advertising ecosystem by supporting brands who wish to in-house programmatic media, platform training and implementation of data science layering machine learning across platforms such as Display and Video 360 (DV360) and Adobe Advertising Cloud. Transparent media buying is one foundational pillar of the solutions offered.

(Bidmath’s Global Chief Strategy Officer, Nathaniel Acton)

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“Based on the unprecedented demand for our transparent solutions from advertisers located in Thailand, we believe there is huge potential to continue to deliver end to end programmatic consultancy to future thinking brands” said Nathaniel Acton, Chief Strategy Officer of Bidmath.

“The vision at Bidmath is to drive transparency in everything we do and deliver world class technical expertise for our clients who adopt programmatic and data platforms for advertising across video, display, audio, native and mobile. Which is available in Thailand”

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“We have been rapidly expanding in Southeast Asia. Our growth within Thailand and across Asia Pacific has been exponential for our company as the need for a transparent partner with technical expertise based locally is very sought after with many brands relying on UK, USA and Singapore for programmatic platform consultants and trainers”, said KK Sharma, Director of Bidmath Asia. “Currently we are the only company offering an end to end programmatic media management using a variety of buying platforms while offering a full transparent basis for our clients in Thailand. And, I hope that as we continue to establish our presence in the market, we bring Thailand to new heights in advertising technology and data consulting”, he added.

(Programmatic Industry panel discussion at Bidmath Asia launch event )

Bidmath is a certified solution partner of Adobe, which gives the company the advantage of implementing, consulting, training and managing the entire Adobe Experience Cloud products on behalf of clients. The consultancy aims to expand the partnership with Google whilst firmly establishing the services to deploy data driven marketing for local and global brands that exist in the economy of Thailand.

Bidmath is a proud part of Digital Advertising Association Thailand and Interactive Advertising Bureau which allows it to contribute to a wider advertising ecosystem through the creation of exams, education, thought leadership and conference discussion.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.