Banner Before Header

Stitch Fix Adds Neal Mohan, Chief Product Officer, YouTube and SVP, Google, to Board of Directors

Stitch Fix Inc., the leading online personal styling service, announced that Neal Mohan has joined Stitch Fix's Board of Directors, effective October 21, 2020. Neal Mohan is Chief Product Officer at YouTube. He is responsible for YouTube products, user experience, and trust and safety on all platforms and devices globally. This includes YouTube on mobile, desktop and TV devices, experiences like YouTube Music, Kids, and VR, and YouTube's two subscription services, YouTube Premium and YouTube TV.  Previously, Neal was…

Google and Skipify Team-up to Enable Shopping Inside Gmail

The inbox is now open for business. Gmail users can view real time product options and checkout from inside email, powered by Skipify Google and Skipify, inc., the frictionless commerce network, have teamed up to enable shopping, and purchasing, inside of Gmail. Email has historically been the highest-ROI marketing channel, and with online revenue growing at nearly 5x pre-COVID levels, email has never been more important to brands. But in our world where cars drive themselves, it still takes shoppers nearly two minutes…

Tata Elxsi Selected As Certified 3PL Partner For Google Widevine

Tata Elxsi, a design and technology services company, has announced its selection as a 3PL certification partner for Google Widevine, to deliver secure content protection for Broadcast, Media, Consumer Electronics and Automotive applications. This certification partnership further expands Tata Elxsi’s offerings in the broadcast, media, consumer devices and automotive domains, and enables leading brands, content distributors, OTT providers and operators with a seamless development, integration and certification service for…

Citrix Workspace and Google Cloud Extend Unified Collaboration; Empower Customers Adapt to the ‘Neo-normal’ Times

Citrix itself acknowledges that Google Cloud has always been the best place to run Citrix Workspace. That's why they are now extending their deep collaboration to include Google’s BeyondCorp solution as a member of the BeyondCorp Alliance to provide a user-centric unified experience to access their applications in a remote environment. Citrix Workspace allows the unification of applications within the same workspace portal. Citrix Workspace users can access desktops, Windows and Linux applications to expand usage of…

New Google Analytics Brings in Customer-centric Measurement, YouTube Conversions Reports and Much More

The world's most trusted website and mobile webpage analytics tool, Google Analytics has announced a series of new features and Machine-learning based consumer behavior tracking capabilities. These ML-based website analytics features would help millions of Google Marketing Cloud users who use Google Analytics to track, analyze and plan their content marketing and mobile marketing strategies. By enabling superior customer behavior analysis and creating suitable customer experiences across all platforms, Google is transforming…

Vyopta Becomes First UC Monitoring and Analytics Provider to Support Google Meet

Vyopta is now the first Unified Communications (UC) monitoring and analytics provider to support Google Meet. This integration enables organizations that use Google Workspace (formerly GSuite) to efficiently manage their Google Meet collaboration experience. Vyopta's purpose-built UC monitoring platform enables organizations to efficiently support the surge in remote collaboration by empowering both UC experts and front-line support teams to investigate and resolve issues. Enterprises and educational institutions across…

Tobii Dynavox and Google Collaborate to Make Technology More Accessible

Tobii Dynavox, the global leader in assistive technology for communication, announced a new collaboration with Google to integrate Google Assistant into their communication devices via the software Snap Core First. For people with disabilities, this partnership enables easy access to Google Assistant and all its functionalities such as smart home control and enjoying entertainment. The integration is the first part of a collaboration between the two companies to develop solutions that enable greater access to technology and…

MonetizeMore Achieves Google Certified Publishing Partnership

MonetizeMore, an early pioneer of the ad optimization model has been accepted as a Google Certified Publishing Partner. This seal of approval is a testament to MonetizeMore's ability to tackle complex ad monetization challenges and consistently exceed publisher expectations via sophisticated ad tech and an expert team of 170+ around the world. Marketing Technology News: Study: Brands Have Yet to Create the Post-COVID-19 Digital and Mobile Experiences Customers Value Most Google Certified Publishing Partners are…

Google Cloud Launches Google Workspace

Google Cloud announced Google Workspace, a new brand identity that reflects a new deeply integrated product experience, plus new editions to purchase tailored to customers' needs. Google Workspace thoughtfully brings together messaging, meetings, docs, and tasks—all built with trusted Google security and powered by the cleanest cloud in the industry. "This is the end of the 'office' as we know it," said Javier Soltero, Vice President and General Manager of Google Workspace. "From here on out, teams need to thrive without…

IAS Partners with Google in Building An Industry-Leading Automated Tag

Integral Ad Science (IAS), the global leader in digital ad verification, and Google Campaign Manager, the largest global ad server, announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager. Time spent manually wrapping tags is one of the biggest pain points for digital advertisers today. With IAS's new automated tag, they will now be able to reduce time spent wrapping tags. Additionally, advertisers will have a central location to…

TargetBay Teams Up with Google to Send Product Reviews to Google Shopping Ads

TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Marketing Technology News: Consumer Trends…

Google Cloud and Reckitt Benckiser Collaborate to Build Consumer Engagement Across Brands With Data and New Digital Capabilities

Google Cloud announced a collaboration with Reckitt Benckiser (RB) to drive stronger customer engagement as the consumer health, hygiene, and nutrition company embarks on wide-scale digital transformation. The alliance, which is a result of RB's multi-year digital transformation, will see Google Cloud unify the company's extensive data landscape, building new capabilities around consumer identification, journeys, and behaviors. In addition, the partnership will provide the foundation to enable RB to manage data and…

Small Business CRM, Daylite, Announces Integration with Google, iCloud, and Exchange Calendars on iPhone and iPad

Marketcircle, developers of award-winning small business CRM, Daylite, unveiled integration with other calendars like iCloud, Google, Exchange and more on the iPhone and iPad. The new calendar integration in Daylite for the iPhone and iPad allows users to manage every aspect of their schedule, whether work or personal, all in one place. Rather than switching between multiple calendar apps to check availability, Daylite users can now quickly view all their events with one app Marketcircle, developers of the award-winning…

Bidmath Launches Google DV360 Platform Training Academy in Thai and Vietnamese

Bidmath, the leading programmatic consultancy, launches Display & Video 360 training academy with an aim to increase the adoption of programmatic industry knowledge. DV360 is Google’s unified solution for all programmatic buying and can be used to easily manage end-to-end programmatic campaigns across display, video, native, TV, and audio.  The skills taught in the academy will help advertisers plan, build, execute, optimize and analyze campaigns whilst upgrading their programmatic skills across specific topics such…

Hagerty Partners With Google Flutter to Launch The Ultimate Car Valuation App

Hagerty has launched the second generation of its mobile app in iOS and Android, empowering automotive enthusiasts to research the value of nearly any collector car in the palm of their hand. Pricing is drawn from Hagerty's industry-leading database, which includes more than 10 years of valuation information on more than 40,000 cars, trucks, vans, and motorcycles from the turn of the 20th century to the present. In addition, Hagerty's app includes real-time auction tracking as well as results from past auctions, providing…

Supermetrics Connects Shopify to Google Data Studio, Google Sheets, and Microsoft Excel, and Enables Effortless Full-Funnel and Multi-Store…

The demand for accessible and easy-to-use e-commerce reporting has grown fast as retailers shift their businesses online in the wake of the COVID-19 pandemic Now launching Shopify connector is one of the most requested connectors by Supermetrics customers For e-commerce marketers, it is all about the funnel. Now they can combine data from Shopify, Google Analytics, and all of their online marketing channels, and build customized and automated full-funnel reports in tools like Google Data Studio, Google Sheets and Microsoft…

Qlik Expands Strategic Partnership With Google Cloud With Integrated Solution for SAP Data Analytics

Qlik deepened its strategic partnership with Google Cloud with a new joint offering focused on enabling customers to increase the value of their SAP data with Google BigQuery. Optimized to support SAP data on Google Cloud and Google BigQuery, and reinforced with Qlik’s new ‘SAP on Google Cloud Expertise’ designation, Google Cloud customers now have an integrated solution they can confidently deploy with Qlik Data Integration to help drive more use and value from all their data. Marketing Technology News: Okera Introduces…

Kaleyra Launches Verified Calls Services for Google

Kaleyra, Inc., a rapidly growing cloud communications software provider delivering a secure system of application programming interfaces (APIs) and connectivity solutions in the API/Communications Platform as a Service (CPaaS) market, announced that it has been picked as a Google partner for Google’s introduction of Verified Calls. The Verified Calls feature for Android phones will enable customers to see why an enterprise is calling individuals along with providing the enterprise’s brand name. This is an important new…

Charlotte Tilbury Leverages Google Cloud for Data-Led Customer Experience

Looker delivers critical capabilities for global retailer adapting to new times Charlotte Tilbury, the global luxury beauty and skincare brand, has deployed Looker, the business intelligence (BI) and analytics platform from Google Cloud, to accelerate its omni-channel growth and further support the customer-centricity and agility of the business. Charlotte Tilbury's rapidly-growing global business - available in more than 60 countries via CharlotteTilbury.com and 550 physical locations - sought to advance its data…

Neustar Integrates with Google Verified Calls to Help Restore Trust in the Phone Channel

Neustar, Inc., a global information services and technology company and leader in identity resolution, has integrated its Trusted Call Solutions platform with Google Verified Calls to improve answer rates and engagement on outbound calls, transform the call experience and restore consumer trust in the phone channel. This collaboration adds visual information, such as caller verification status, branding, and call context, to incoming call screens on Android mobile phones, giving consumers a reason to answer business…