Napkyn Analytics, a leading analytics consultancy, today announced it has expanded its portfolio with a range of services designed to help brands understand and implement Google’s newly released analytics property - Google Analytics 4 (GA4). Google Analytics 4 is built on the foundation of App+Web, a property Google introduced in Beta in 2019. Unlike previous versions of Google Analytics properties that only supported websites, GA4 can be used on websites, applications (apps) or both. Fundamentally, GA4 is a…

New program designed to enhance leading e-commerce platform's digital marketing and advertising support for brands and retailers ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, has been selected by Google to join its exclusive Google Partners International Growth program, a network of best-in-class providers with a proven track record in helping brands and retailers expand their reach and capture new audiences globally.…

Event signals emergence of data wrangling as mission-critical business priority Trifacta, the global leader in data preparation, announced today the launch of the Wrangle Summit, an industry-first event in partnership with Google Cloud dedicated to modern data engineering and scheduled for April 7-9, 2021. Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy “Data can be messy. But data insights can catalyze breakout organizational success—if you…

Brave Search is coming just as millions are migrating from Big Tech platforms to more private and secure solutions Brave announced the acquisition of Tailcat, the open search engine developed by the team formerly responsible for the privacy search and browser products at Cliqz, a holding of Hubert Burda Media. Tailcat will become the foundation of Brave Search. Brave Search and the Brave browser constitute the industry's first independent, privacy-preserving alternative to Google Chrome and Google Search, which rely on…

New capability allows brands to build customer trust, optimize their experience and communicate with customers where they already are: directly within Google Search and Maps Mitto, a leading provider of global omnichannel communications solutions, today announced the Mitto platform has added Google Business Messages, a mobile conversational channel that enables brands to engage with customers directly inside Google Search and Maps. By enabling messaging directly within these early and familiar entry points, brands can reach…

The personalization expert for digital audio and video advertising, A Million Ads, today announces that its dynamic audio ads are now available via Google's Display & Video 360 DSP. Display & Video 360 is an integrated tool that helps creative, data, and media teams work together to execute end-to-end campaigns. By utilizing Display & Video 360, A Million Ads’ clients will now be able to serve personalized audio creative, at scale, across the available digital audio inventory on the platform. Marketing…

Portcake Pte. Ltd., a company which aims to provide new solutions to help business and store owners, is releasing a new marketing tool which allows the automatic reposting of Instagram posts and Stories by store owners and staff to Google My Business. Marketing Technology News: How to Start Creating the Change Advertising Needs By using this service, posts and Stories from Instagram will be automatically reflected in Google My Business, resulting in a higher rank and more visibility in Google Search results.…

HCL Technologies (HCL), a leading global technology company, and Google Cloud today announced the expansion of their strategic partnership to bring HCL Software’s Digital Experience (DX) and Unica Marketing cloud-native platforms to Google Cloud. The announcement follows the success of the initial Google and HCL Software Commerce partnership announced in June 2020. Marketing Technology News: Terminus Secures $90 Million Series C Led By Great Hill Partners “With the launch of HCL Digital Experience and Unica on…

New innovations optimize flexibility and equitable access to information, enabling onsite and remote workers to better focus their time and attention and build deeper connections with each other, regardless of location Google Workspace today launched new tools and features to help users make the most of their time, collaborate equally, and deliver more impact—wherever they are. Marketing Technology News: Tru Social Offers A New Solution to the Social Media Crisis According to Gartner, 90% of survey respondents plan…

Today, Google, UNCF (United Negro College Fund) and Thurgood Marshall College Fund (TMCF) announced “Pathways to Tech,” a new initiative designed to increase HBCU institutional and student capacity, aid job seekers in identifying tech roles, and foster the career growth and retention of Black talent. To drive this work, an HBCU Tech Advisory Board will be established with Google as a founding corporate member. The HBCU Tech Advisory Board will offer strategic insight in shaping these efforts, and will report to an…

Predictive Routing, Data Unification, and Conversational AI Power UJET’s Virtual Agent for Increased Contact Center Efficiency and More Natural Customer Experiences UJET, Inc., the world’s first and only CCaaS 3.0 cloud contact center, announced its partnership with Google Cloud’s Contact Center AI (CCAI) and integration of its AI-Powered Conversational CX, UJET Virtual Agent with Google Cloud Dialogflow CX. UJET’s solution will be available on the Google Cloud Marketplace, making it easier for Google Cloud customers to…

Amali Digital Marketing Agency expanded its services to offer high-quality lead generation for local businesses in Port Elizabeth throughout Eastern Cape Amali Digital Marketing Agency, an online marketing agency based in Cradock, South Africa, announced an updated range of lead generation solutions for local businesses and the surrounding areas. The agency implements effective solutions designed to connect local businesses across sectors with more potential customers in their target areas. The latest announcement aims…

The #2 Spot in Google 3-Pack Search Results Outperforms the #1 Spot for Clicks NEWS SUMMARY: The top spot in the Google 3-Pack isn’t the most impactful in terms of performance for nearby businesses. Rather, the number two position often garners more clicks, suggesting that consumers use other factors when choosing between businesses in the Google 3-Pack.* When choosing from the brands presented in the Google 3-Pack, 64% of consumers said proximity is a top factor, followed by familiarity with the brand (57%),…

Integration Allows Business and Education Professionals to Virtually Present and Interact with Content in Google Meet, Google Drive and Google Classroom Prezi, the most engaging way to share content on video, announced a new integration with Google Cloud that brings Prezi Video to the Google Workspace Marketplace. Prezi Video now easily integrates with Google Workspace, allowing business teams, educators and students to create and share live or pre-recorded virtual presentations within Google Drive, Google Meet and Google…

RankWorks, a digital marketing agency and industry leader in web design and digital marketing, is pleased to announce that it will officially be accepting Bitcoin payments from clients in order to run digital marketing campaigns.  This will make RankWorks™ one of the first digital marketing agencies to accept Bitcoin payments to fund Google Ads campaigns in the US and Canada. With the number of Blockchain wallet users worldwide increasing at a significant rate, Bitcoin leads in value and market size compared to other…

Advertising Agency Assisting Brands to Better Understand Which Marketing Tactics Lead to Conversions Phoenix-based advertising and marketing firm Colling Media uses Google's recently released Attribution Beta program to help clients assign credit for digital advertising conversions when consumers interact with multiple marketing tactics and channels.Attribution is an attempt to assign credit for various advertising and marketing tactics. Solving this problem can be challenging. For example, a consumer sees an ad on a…

Building upon its existing relationship, new commitment positions Twitter's cloud data platform for the future Google Cloud announced a new, multi-year, strategic partnership with Twitter. The company will deepen its initial work with Google and move its offline analytics, data processing, and machine learning workloads to Google's Data Cloud. This will allow Twitter to analyze data faster and improve the experience for people who use the service every day. Marketing Technology News: Commvault Appoints SaaS Veteran…

Unbxd Inc., a leading provider of AI-powered Commerce Search and Product Discovery solution announced a collaboration with Google Cloud. As part of the collaboration, Unbxd will deliver its commerce search service, hosted on Google Cloud, to retail customers. Unbxd will also leverage Google Cloud's advanced Search, Recommendations, and AI technologies to better enable product discovery for retail customers. In order to transform and modernize digital commerce, retailers are looking to deliver compelling customer…

Following a year of growth, the leading independent performance marketing firm clinches a spot in the Google program Tinuiti, the largest independent performance marketing firm across the Triopoly of Google, Facebook, and Amazon, announced that it has been tapped as part of the Google Partners International Growth Program. The International Partner Program will empower Tinuiti to create new market expansion strategies for its clients. Being chosen as one of the very first externally-recognized Google export partners…

New ROI Calculator Measures Potential Savings By Automating Campaign Fulfillment TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities, announced the availability of TapOrders and TapWorkflow, new campaign setup, delivery and task capture  products for streamlining Google Ads campaigns in a single platform. TapClicks TapOrders and TapWorkflow is a comprehensive marketing work…