Google Ads Alternative, ReverseAds, Signs 40 Agency Partnerships for its Worldwide Expansion

ReverseAds, an Alternative to Google Ads, announced they have added 40 Digital Agency Partnerships worldwide, in 2021. The ReverseAds Partnership Program is ready to spend between $1-3 million dollars in commissions with digital agency partners in the next 12 months. “We are 10 Agencies away from our 2021 Partnership cap of 50. After we sign 10 more Partnerships in 2021, we will solely focus on sales enablement for the rest of the year. In 2022, we plan to relaunch the Partnership program with an additional 100…

Ad-Lib.io Adds Spain to International Roster of Teams With Google Marketing Partner Creative Certifications

GMP Creative Certifications Reinforce Ad-Lib.io's Rapid Global Expansion Ad-Lib.io, the next-generation Creative Management Platform for marketers at the world’s largest brands, today announced that it has been certified as a Google Marketing Platform (GMP) Partner in Spain, bringing Ad-Lib.io its sixth creative certification as it continues to extend its footprint across the globe. Marketing Technology News: MarTech Interview with Janicke Eckbo, CMO at Cavai “We are pleased that Ad-Lib.io continues…

Cobalt Iron Compass Now Supports Google Cloud Platform Virtual Machine Snapshots

Cobalt Iron Inc., a leading provider of SaaS-based enterprise data protection, announced that its Compass® enterprise software-as-a-service (SaaS) backup platform now enables seamless management of Google Cloud Platform (GCP) virtual machine snapshots. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award “By providing a ‘single pane of glass’ — Compass Commander — for accessing and managing the entire backup landscape, GCP included, Compass is bringing new levels of simplicity, cost and time…

Boxlight Joins Google Cloud Partner Advantage to Provide Professional Development

Boxlight Corporation, a leading provider of interactive technology, digital signage, and software solutions, announced that it has joined the Google Cloud Partner Advantage program as a Service Partner giving Google Cloud educators the ability to receive specialized professional development focused on improving knowledge and skills with Google Cloud tools. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals As a Google Cloud partner, Boxlight through its Professional Development…

Seven-Eleven Japan Selects Google Cloud to Advance Competitive Data Cloud Strategy

Seven-Eleven Japan is advancing its digital transformation strategy with Seven Central, its data cloud platform built on Google Cloud that consolidates and analyzes data from its 21,000 stores across the country to drive real-time business decision making. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities At its core, Seven Central's purpose is to enable real-time data views to enable faster business decision making. It brings siloed point of sale (POS) data from…

Catchpoint Announces Integration with Google Cloud, Provides User Visibility Across Applications

To optimize global user experiences, amplify application observability and deliver positive digital business outcomes for global enterprises Catchpoint, the global leader in Digital Experience Monitoring (DEM), announces integration with Google Cloud. This allows IT teams to gain user-centric visibility into the performance, availability, and health of applications and infrastructure running on Google Cloud. Catchpoint is also available on Google Cloud Marketplace enabling a simplified billing process. Marketing Technology…

Liveperson and Google Cloud Team up to Supercharge Agents for Stellar Customer Experiences

Collaboration empowers brands to seamlessly leverage AI recommendations to increase agent efficiency and effectiveness LivePerson, Inc., a global leader in conversational AI, and Google Cloud today announced they are teaming up to help brands make contact center agents more efficient and effective through the power of AI. LivePerson's Conversational Cloud and Google Cloud Contact Center AI's Agent Assist are now integrated to provide agents with real-time recommendations for replies to customer messages, as well as…

Why Marketers Need A Google Strategy for Post-Pandemic Life

Little by little, life is starting to regain a degree of normalcy. COVID-19 vaccinations are ramping up, people are venturing out of their quarantine bubbles and businesses are slowly coming back to life. While much remains to be seen about post-pandemic life, one thing is certain: Consumer habits have changed over the past year. Now, more than ever, businesses need a plan to meet customers where they are and lure them back. Ask any marketer and they’ll tell you that meeting customers where they are was a challenge before…

Privacera Data Access Governance Solution Now Generally Available for Databricks on Google Cloud

Privacera, the cloud data governance and security leader founded by the creators of Apache Ranger™, announced its automated sensitive data discovery, fine-grained access control, and encryption capabilities are now generally available to Databricks users on Google Cloud. This latest offering is an extension of Privacera's existing support across Google Cloud Storage, BigQuery, and Dataproc– making it the most comprehensive data access governance solution across all leading public cloud providers, including Amazon Web…

Online Ad Platform Offers Free Access to Google’s Advanced Integrated Tool Stack

OnePortal now offers an easy path through the maze of Google's first-party cookie initiatives before industry change strands advertisers When search and advertising giant Google announced its "Privacy Sandbox" initiative in August 2019, it started a countdown clock aimed at improving user privacy without sacrificing advertising reach or efficacy. In January 2020, Google's Chrome browser joined Safari and Firefox in moving to block third-party tracking cookies, with a plan that would totally phase out support "within two…

Teradata Expands Data Analytics Offerings on Google Cloud

New integration with Dataflow augments interoperability with over a dozen other Google Cloud first-party services, while Teradata QueryGrid connectivity enables a much broader cloud ecosystem Consumption pricing now offered for Vantage on Google Cloud customers interested in tying cost to value by paying only for resources used during customer-initiated activities Teradata, the connected multi-cloud data platform for enterprise analytics, today announced a set of enhancements for Teradata Vantage on Google Cloud, making it…

Leading Spanish-Language Entertainment Company Estrella Media Partners with Google Ad Manager for Monetization of its Streaming TV Platforms

Estrella Media, a leading vertically integrated, multi-platform, Spanish-language media company, announced that it has selected Google Ad Manager for monetizing its live and on demand streaming TV platforms. Free ad-supported streaming TV (FAST) platforms will span across connected TV, gaming consoles, mobile, and online beginning with the EstrellaTV and Estrella News channels streaming live on multiple partner apps and on demand at estrellatv.com and on Estrella Media’s multi-channel network on YouTube. Plans are in the…

Vodafone and Google Cloud to Develop Industry-First Global Data Platform

- The two companies sign six-year strategic partnership to build powerful new integrated data platform and distributed system for Vodafone, supporting the creation of new digital products and services for customers - Vodafone to host its SAP environment and all big data and business intelligence workloads on Google Cloud Vodafone and Google Cloud today announced a new, six-year strategic partnership to drive the use of reliable and secure data analytics, insights, and learnings to support the introduction of new digital…

Google’s Latest Update Will Favor User-Friendly Websites

In just days, it’s coming. Yet another major Google algorithm update, set to launch May 2021. Last year in 2020 alone, we had four. Technically, Google conducts thousands of updates to its search algorithm each year, but most of these are small fine-tuning operations that have no impact on the online presence of your business. However, every once in a while a more important update happens, and the Google public search liaison announces the news a few weeks beforehand in a Tweet. Digital marketers around the…

Mediavine’s Ad Technology Offers First Proven Solution for Google’s Core Web Vitals

Mediavine, the largest exclusive full-service ad management firm in the U.S., now provides publishers with ad technology enabling publisher websites to pass all three of Google's Core Web Vitals on both desktop and mobile while running a full suite of ads. Mediavine is the first ad management firm with a proven ad solution that meets the Core Web Vitals criteria while preserving both layout and pagespeed. Mediavine's flagship owned-and-operated entertainment website, The Hollywood Gossip, currently runs the company's full…

Acxiom Becomes Google Cloud Partner

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced a new global strategic partnership with Google Cloud to provide innovative Acxiom marketing solutions for customers on Google Cloud. This new partnership combines Google Cloud’s global infrastructure, machine learning, and artificial intelligence technology with Acxiom’s ethically sourced, privacy-compliant customer data management solutions and diverse data sets. This will enable…

Catchpoint Announces Native Support for Google’s Core Web Vitals

Catchpoint, the leader in Digital Experience Monitoring (DEM), announced full support of Google’s Core Web Vitals, giving companies actionable metrics for delivering the best possible user experience on the web. Combined with Catchpoint’s superior set of digital experience metrics and expansive monitoring vantage points, support for Core Web Vitals provides IT teams with the most accurate, simple and comprehensive metrics for optimizing web performance and subsequently, search ranking. With this new addition and the…

ForgeRock Expands Partnership with Google Cloud

ForgeRock Identity Cloud Now Available for Purchase Directly on the Google Cloud Marketplace, One of the First Comprehensive Identity Platforms to be Listed ForgeRock®, a leader in digital identity, today announced that its Identity Cloud platform is available for purchase on the Google Cloud Marketplace, deepening the company’s strategic partnership with Google Cloud. By making ForgeRock available on Google Cloud Marketplace, customers will benefit from deeper product integration, unified billing and an…

Automation Anywhere Invites Customers to Begin RPA Journey on Google Cloud

Leader in intelligent automation announces early access to first solution from alliance Automation Anywhere, a leader in robotic process automation (RPA), today announced early access to  Automation 360, the company's unified, cloud-native, AI-powered automation platform on Google Cloud – the industry's fast and easy way to get customers started on their RPA journey. Marketing Technology News: MarTech Interview with Hunter Montgomery, Chief Marketing Officer at ChurnZero The cloud RPA solution, the first resulting…

Ad-Lib.io Launches Team in Germany; Appoints Former Google Executive As Regional Vice President, Northern Europe, Felix Derkum

Ad-Lib.io, the next-generation Creative Management Platform for marketers at the world’s largest brands, announced the further expansion of its global footprint, opening an office in Germany to best serve companies doing business throughout the DACH region. The team will be led by newly appointed Regional Vice President, Northern Europe, Felix Derkum. Marketing Technology News: Appnovation’s Iain MacNeil Wins 2021 Report on Business Best Executive Award “Germans are known to be extremely thorough and are open to…