Google Cloud and Palo Alto Networks Expand Strategic Partnership

Companies Partner to Introduce New Threat Detection Solutions and Security Solutions for Anthos; Palo Alto Networks Will Continue to Expand Its Usage of Services Running on Google Cloud Google Cloud and Palo Alto Networks, the global cybersecurity leader, announced new solutions to help customers stay secure. Together, the companies will collaborate to bring new offerings to market and to run several Palo Alto Networks services on Google Cloud, combining the expertise of each company in cloud computing and…

Semperis Joins Google Cloud Partner Program

Extends Microsoft Active Directory Recovery and Threat Protection to the Google Cloud Semperis, the leader in identity-driven cyber resilience, announced that it has joined the Google Cloud Partner Advantage Program as a technology partner to help Google Cloud customers protect their Microsoft Active Directory (AD) infrastructure from ransomware and cyberattacks. Marketing Technology News: Ameriprise Financial’s New Customer Relationship Management System Helps Advisors Deliver Best-in-Class Service As a Google…

Adverity to Provide Open Access to Sources, Including Salesforce, LinkedIn and Google Analytics, with SAP Data Warehouse Cloud

Connecting different data sources and bringing them all together streamlines marketing decisions through actionable insight Adverity, a leading force in marketing data intelligence, has announced a partnership with SAP that will allow organisations to streamline marketing data integration with SAP Data Warehouse Cloud. Using Adverity’s Datatap solution, businesses will be able to quickly and efficiently connect hundreds of sources of marketing data with SAP Data Warehouse Cloud to reduce complexity and fuel better…

RevJet Ad Experience Platform Now Supports Google Native Ads

Latest RevJet Integration Makes It Simple For Marketers To Deliver Compelling Ad Experiences to Billions of Gmail Users RevJet, the only unified platform that simplifies digital ad experience management for Fortune 500 marketers, today announced new capabilities to build, personalize, update, and manage Google native ads, including Gmail and Google Responsive Display. With this integration, marketers manage Google's social and native ads alongside ad creative across video and display channel campaigns  — all from RevJet's…

The HOTH Officially Launches Its New Managed Google Ads PPC Service

The Hoth's New PPC Service Is the Newest Addition to the Hoth’s Extensive Portfolio of Products Designed to Help Businesses Drive More Traffic and Leads to Their Website Paid traffic is one of the most powerful ways to drive new leads & business, but many companies find it difficult to generate positive ROI as competition grows each year and ad networks become more complex. The HOTH recently launched a service to help businesses advertise on Google and generate high-quality leads. Running paid traffic successfully…

Lytics Announces Seamless Integration With Google Marketing Platform to Optimize Marketing Spend

Marketers Can Now Share Customer Segments, Affinities, and Other Metrics Between Lytics and Google Ad Campaigns for More Precise Targeting and Increased ROI Lytics, the real-time CDP, announced a new capability for customers to share data seamlessly between the Lytics Customer Data Platform (CDP) and Google Marketing Platform (GMP) through tight integration between the two solutions. This is a game-changer for marketers who need to target Google Ads more effectively and drive better ROI from their ad spend on the Google…

Qumulo File System Now Available in Google Cloud Platform Marketplace

Enables Hybrid IT to Simply Scale-Across On-Prem and Multicloud Environments Qumulo, the leader in enterprise-proven hybrid cloud file storage, announced the availability of its file storage software in the Google Cloud Platform (GCP) Marketplace. Qumulo for GCP provides enterprise organizations with scalable file storage in the cloud that efficiently uses cloud-based resources to minimize solution costs. “At Google Cloud we’re committed to providing customers with the right technology, flexibility and choice they…

PerimeterX Delivers Web Application Security through Google Cloud Platform Marketplace

PerimeterX Bot Defender gives customers on Google Cloud Platform the ability to protect applications from automated attacks PerimeterX, the leading provider of application security solutions that keep web businesses safe in the digital world, today announced the availability of PerimeterX Bot Defender on Google Cloud Platform Marketplace (GCP Marketplace), providing customers with the ability to protect web and mobile applications and APIs from automated attacks and to safeguard their consumers’ digital experience. GCP…

Denodo Platform Now Available on the Google Cloud Platform Marketplace Providing Realtime Data Delivery Through Data Virtualization

Provides Enterprise-scale Data Management Solution for Data Integration without Replication Denodo, the leader in data virtualization, announced the availability of the Denodo Platform through Google Cloud Platform (GCP) Marketplace, making it easier for organizations to transition data to Google Cloud to accelerate cloud data analytics and data lake initiatives. As a subscription-based offering, the Denodo Platform on GCP Marketplace provides a true enterprise-scale data management solution for real-time data…

New Ezoic Site Speed Accelerator Guarantees Publishers “+80” Google PageSpeed Score On Mobile

Ezoic, the world's first end-to-end technology platform for digital publishers announced the release of the Site Speed Accelerator. The new stand-alone tool is engineered to automatically solve the diverse challenges publishers face to overcome slow page load times and the impact of display ads on Google PageSpeed Insight scores. "Both large brand publishers and niche site owners have a lot to balance already. Website speed is one area that all seem to be struggling with," said Dwayne Lafluer, Founder and CEO of Ezoic.…

Why Google’s AI is Limited To Diagnosing Only 26 Skin Conditions…for Now

It was recently reported that Google’s AI system can accurately diagnose 26 skin conditions on par with US board-certified dermatologists. Results were published in the paper titled "A Deep Learning System for Differential Diagnosis of Skin Disease." Yet, one source, the American Academy of Dermatology lists 70 common skin diseases. The British Skin Foundation presents an equally extensive list. Google’s AI System can only detect 37 percent of skin conditions using the list of 70 referenced above. So, if AI is so smart,…

Improbable Grows to a Complete Cloud-Based Multiplayer Games Tech Company, Expands Existing Partnership with Google Cloud

Google Cloud supports Improbable and the SpatialOS multiplayer platform through rapid company growth and game studio launches Google Cloud announced an extended partnership with Improbable, the multiplayer game specialists and creators of SpatialOS, the unique cloud-based platform for the development and management of any kind of online multiplayer game. Building on an existing strategic relationship, this extended partnership will see Improbable and Google Cloud work together to improve solutions and reduce cost and…

Mediavine Presented with Two Awards at Google Certified Publishing Partner Summit 2019

The ad management company was the co-recipient of Google's 2019 Customer Satisfaction and Highest Health Score Awards, demonstrating outstanding customer service and overall performance Mediavine, a full-service ad management company that builds sustainable businesses for content creators, was last week presented with two awards at the Google Certified Publishing Partners Summit, making it the winningest company of all Google Certified Publishing Partners (GCPPs). The Google Certified Publishing Partners Summit welcomes…

Ionic Machina and Google Cloud’s External Key Manager Make the Cloud Simple to Trust

Mitigate Cloud Risk and Accelerate Innovation With External Key Manager Machine-scale data protection provider Ionic announced it is a launch integrator for Google Cloud's External Key Manager, a new offering that manages cloud risk and privacy by externalizing positive control over how cloud data, services and workloads are handled. With this integration, Ionic Machina gives Google Cloud customers external encryption key management, attribute-based access controls (ABAC), real-time policy enforcement, and auditable…

Atos Transforms Melitta North America’s Value Chain with SAP S/4HANA on Google Cloud Platform

Atos, a global leader in digital transformation, announces a contract with Melitta North America, a premium coffee company, to transform its existing enterprise resource planning (ERP) environment by implementing SAP's S/4HANA. Atos will bring its experience on S/4HANA transformation with a focus on industry expertise and Google Cloud Platform. This will enable Melitta to streamline efficiencies and processes, integrate information, especially financial data, to foster growth, and to keep data safe and regulated with…

SpringML Achieves Marketing Analytics Partner Specialization in the Google Cloud Partner Program

SpringML Inc. ("SpringML"), a leader in machine learning and advanced data analytics services, is delighted to announce that it achieved Specialization Status in Marketing Analytics as part of Google Cloud's Partner Specialization Program. Marketing Technology News: SAP and Mercedes-Benz EQ Formula E Team Power Up Their Business Performance Partnership "We are proud to receive this recognition from Google and are excited to announce continued investment in marketing analytics…

Xero Unveils Deeper Integrations with Microsoft Office 365, Google, HubSpot and More to Solve the Small Business Data Silo

From Initial Contact to Invoice and Ongoing Marketing, Xero Is Building Deeper Integrations with Apps That Small Businesses Use Every Day, Giving Them a Smarter Way to Work Xero, the global small business platform, announced that it’s building deeper integrations with apps that small businesses use everyday, including Google, Microsoft Office 365, HubSpot and more. The new integrations, built in-house by Xero, were identified as gaps that give small businesses a simple, seamless and smarter way to connect and access their…

Iron Mountain Extends Digital Capabilities for Companies in Various Stages of Transformation at Google Cloud Next London

Iron Mountain Expands InSight Offerings; Includes Sophisticated Artificial Intelligence (AI) and Machine Learning (ML) Capabilities for Mortgage and Loan Iron Mountain Incorporated, the global leader in storage and information management services, announced the expansion of its Iron Mountain InSight intelligent content services platform at Google Cloud Next London. These extensions to the platform strengthen the company's digital transformation offerings for customers of all sizes. Iron Mountain InSight Essential…

Actifio to Lead VMware User Group Webcast with Google Cloud Platform

WHO/WHAT: Actifio, the pioneer of multi-cloud copy data management software, will be presenting a webcast, in partnership with Google Cloud Platform, that will elaborate on how to best protect SAP workloads running VMware in Google Cloud. In this webcast, Vijay Ramaswamy, Actifio VP of Product Marketing, and Alison Hettrick, SAP Solution Consultant Team Leader for Google Cloud, will elaborate on best practices for protecting SAP workloads in VMware environments. They'll touch upon numerous examples, including:…

Former CMO of Calvin Klein, Marie Gulin-Merle Joins Google as Global VP of Ads Marketing

The former CMO of global fashion brand Calvin Klein, Marie Gulin-Merle is now part of the Ads Marketing business at Google. Marie served as the CMO and Chief Digital Officer of CK. CK is owned by PVH Corp. PVH also owns fashion brand- Tommy Hilfiger. Last month, Tommy Hilfiger announced their CMO- Michael Scheiner. It is still not confirmed if Michael will take on Marketing leadership for CK as well. PVH manages a diversified portfolio of brands — including CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo,…