Banner Before Header

IT on a Roll: How a No-Code Platform became Part of Google Cloud?

Google Cloud’s latest acquisition would help enterprises empower millions of citizen developers to more easily create and extend applications without the need for professional coding skills. No-code development platforms have been in existence within the industry for some years now. They have been enabling software makers to deal with the rising demand for automation and drag-and-drop features, helping DevOps teams to quickly create such products with less or no coding. As CIOs look to accelerate their Cloud infrastructure…

Google’s Private Web Browsing Promise Takes Shape; Embrace a “Cookie-free” Economy by 2022

Apple Safari was the first browser to implement ITP. Firefox had also decided to block third-party cookies. Now, Google Chrome is expected to follow these browsers by rendering third-party cookies obsolete.  By 2023, Google Chrome will secure its web browsing technology, banning third-party cookies from accessing user's browsing history. There were speculations last year after Google announced its Privacy Sandbox initiative to develop a set of open standards for enhanced user privacy on the web. Google's monopoly on web…

Dynatrace Teams With Google and Microsoft on OpenTelemetry to Shape the Future of Open Standards-based Observability

Contributing Technical Knowhow and Manpower to Help Make OpenTelemetry Enterprise-Grade Software intelligence company, Dynatrace, announced it is collaborating with Google and Microsoft on the OpenTelemetry project to shape the future of open standards-based observability. To further advance the industry and extend the reach of its Software Intelligence Platform, Dynatrace is contributing transaction tracing knowhow and manpower to the project. “Our goal is to ensure ‘run the business’ software underpinning digital…

Google Cloud Helps Lowe’s Build a True ‘Channel-less’ Customer Experience

Lowe's makes technology investments to deliver exceptional customer experiences and empower store associates Google Cloud and Lowe's announced the two companies are expanding their work together to create a best-in-class technology foundation to help Lowe's deliver exceptional customer experiences and empower store associates with tools to better serve customers, regardless of how they shop. This technology foundation for the home improvement company includes new investments toward modernizing Lowes' e-commerce,…

Wayfair Chooses Google Cloud to Help Scale Its Growing Business, While Creating Engaging Consumer (and Seller) Experiences

One of the World's Largest Online Retailers of Home Goods Uses Google Cloud for Its Hybrid Cloud Strategy Google Cloud announced that Wayfair, one of the world's largest online destinations for the home, is using Google Cloud as the foundation for its new hybrid cloud strategy. Wayfair's move to the cloud will help the $8 billion global retailer scale its operations, while providing a richer experience for its 19 million active customers, 16,000 employees, and 11,000 suppliers. Wayfair debuted its hybrid cloud strategy…

True Fit Partners With Google Cloud to Host and Leverage the World’s Largest Data Set for Fashion

New Partnership Enhances Shopping Experience and Evolves the Fashion Retail Market True Fit®, the data-driven personalization platform for footwear and apparel, announced a strategic partnership with Google Cloud that makes it easy for retailers to leverage the Fashion Genome™, the largest connected data set for fashion. Retailers can use the Fashion Genome™ to insert style, fit, and size recommendations into every phase of the customer journey. “We’re thrilled to partner with True Fit and further help retailers harness…

TGS Announces Key Management Position and an Agreement with Google Cloud

TGS, a leading provider of multi-client geoscience data for exploration & production (E&P) companies, announced the appointment of Scott Michell as Senior Vice President of Imaging at TGS. In this role, Scott will oversee all Imaging and R&D activities, and focus on further enhancing the Company’s technology portfolio. In addition, TGS signed an agreement with Google Cloud for flexible, cloud-based, high performance compute capacity. Both moves further position the Company for successful growth and underscore its…

Enterprise Strategy Group Highlights Impact, Value of Actifio GO for SAP HANA on Google Cloud Platform

More Than 50% of Companies Can't Tolerate Even 15 Minutes of Data Unavailability A new Solution Showcase by Enterprise Strategy Group (ESG) describes the rising importance of instant data re-use for mission-critical applications such as SAP HANA and the impact and value provided by Actifio, the pioneer of multi-cloud copy data management software, and its Actifio GO for GCP (Google Cloud Platform) SaaS offering. A recent ESG survey polled 320 customers and found that 51% of these enterprises can only tolerate 15…

Atos Acquires Google Cloud Premier Partner Maven Wave

Atos, a global leader in digital transformation, announced an agreement to acquire Maven Wave, a U.S.-based business and technology consulting firm specialized in delivering digital transformation solutions for large enterprises. The company is a leading Google Cloud Premier Partner with eight Cloud Partner Specializations and recognized as the Google Cloud North America Services Partner of the year in both 2018 and 2019. The purchase embeds Maven Wave’s strengths in building digital solutions using cloud-based…

What Do Businesses Need to Know When Google Changes Their Algorithm?

How Can a Basic or Non-Existent Knowledge of SEO Hurt Them When This Happens? Google uses over 200 variables in their ranking algorithm plus multiple AI-based systems that help process search results. The main variables will cover 3 main areas of SEO: On-Page SEO (content relevance, quality, and engagement); technical SEO (ensuring your site is free from technical errors that prevent Google from crawling and understanding content); and off-page SEO (the volume, relevance, and quality of backlinks coming from other…

OpenX Completes Technology Migration onto Google Cloud Platform

New Infrastructure Has Enabled International Expansion, New Product Development and More OpenX announced that earlier this year, the company completed the migration of the OpenX Exchange onto Google Cloud Platform (GCP), becoming the first major exchange to move completely to the cloud. As of Q3 2019, the entire OpenX business was moved off of all on-premise servers. The migration to the cloud positions OpenX as one of the fastest and most scalable exchanges in the industry, future-proofing its technology stack and…

Deloitte and Google Cloud Announce Plans to Collaborate on Next-Generation Security Solutions

As organizations move more of their businesses to the cloud, better control over data and activities in the cloud, as well as preventing privilege misuse, becomes critically important. Building on their existing global alliance,  Deloitte and Google Cloud announced that together they will leverage the strength of their portfolios in cyber and cloud solutions to provide customers with end-to-end secure cloud transformation services and solutions in support of their digital transformation journeys and to better combat cyber…

Denodo Platform Now Available on the Google Cloud Platform Marketplace Providing Realtime Data Delivery Through Data Virtualization

Provides Enterprise-scale Data Management Solution for Data Integration without Replication Denodo, the leader in data virtualization, has announced the availability of the Denodo Platform through Google Cloud Platform (GCP) Marketplace, making it easier for organizations to transition data to Google Cloud to accelerate cloud data analytics and data lake initiatives. As a subscription-based offering, the Denodo Platform on GCP Marketplace provides a true enterprise-scale data management solution for real-time data…

Citrix Workspace Live for Google Cloud

Solution Enables Companies to Deliver Simple, Intelligent Work Experience on Google Devices and Operating Systems Expanding on the flexibility and choice it provides to companies in enabling a superior digital work experience, Citrix Systems, Inc. announced general availability of Citrix® Workspace™ for Google Cloud. Using the solution, companies can deliver unified access to the G Suite apps employees need and prefer to use and fuel a simple, intelligent experience that improves engagement and productivity. “And that…

Google Cloud and Palo Alto Networks Expand Strategic Partnership

Companies Partner to Introduce New Threat Detection Solutions and Security Solutions for Anthos; Palo Alto Networks Will Continue to Expand Its Usage of Services Running on Google Cloud Google Cloud and Palo Alto Networks, the global cybersecurity leader, announced new solutions to help customers stay secure. Together, the companies will collaborate to bring new offerings to market and to run several Palo Alto Networks services on Google Cloud, combining the expertise of each company in cloud computing and…

Semperis Joins Google Cloud Partner Program

Extends Microsoft Active Directory Recovery and Threat Protection to the Google Cloud Semperis, the leader in identity-driven cyber resilience, announced that it has joined the Google Cloud Partner Advantage Program as a technology partner to help Google Cloud customers protect their Microsoft Active Directory (AD) infrastructure from ransomware and cyberattacks. Marketing Technology News: Ameriprise Financial’s New Customer Relationship Management System Helps Advisors Deliver Best-in-Class Service As a Google…

Adverity to Provide Open Access to Sources, Including Salesforce, LinkedIn and Google Analytics, with SAP Data Warehouse Cloud

Connecting different data sources and bringing them all together streamlines marketing decisions through actionable insight Adverity, a leading force in marketing data intelligence, has announced a partnership with SAP that will allow organisations to streamline marketing data integration with SAP Data Warehouse Cloud. Using Adverity’s Datatap solution, businesses will be able to quickly and efficiently connect hundreds of sources of marketing data with SAP Data Warehouse Cloud to reduce complexity and fuel better…

RevJet Ad Experience Platform Now Supports Google Native Ads

Latest RevJet Integration Makes It Simple For Marketers To Deliver Compelling Ad Experiences to Billions of Gmail Users RevJet, the only unified platform that simplifies digital ad experience management for Fortune 500 marketers, today announced new capabilities to build, personalize, update, and manage Google native ads, including Gmail and Google Responsive Display. With this integration, marketers manage Google's social and native ads alongside ad creative across video and display channel campaigns  — all from RevJet's…

The HOTH Officially Launches Its New Managed Google Ads PPC Service

The Hoth's New PPC Service Is the Newest Addition to the Hoth’s Extensive Portfolio of Products Designed to Help Businesses Drive More Traffic and Leads to Their Website Paid traffic is one of the most powerful ways to drive new leads & business, but many companies find it difficult to generate positive ROI as competition grows each year and ad networks become more complex. The HOTH recently launched a service to help businesses advertise on Google and generate high-quality leads. Running paid traffic successfully…

Lytics Announces Seamless Integration With Google Marketing Platform to Optimize Marketing Spend

Marketers Can Now Share Customer Segments, Affinities, and Other Metrics Between Lytics and Google Ad Campaigns for More Precise Targeting and Increased ROI Lytics, the real-time CDP, announced a new capability for customers to share data seamlessly between the Lytics Customer Data Platform (CDP) and Google Marketing Platform (GMP) through tight integration between the two solutions. This is a game-changer for marketers who need to target Google Ads more effectively and drive better ROI from their ad spend on the Google…