Voleo Doubles Registered User Base with Google’s Digital Strategy Program

Voleo Trading Systems Inc., provides a further update on user acquisition as it reaches the three month milestone with Google’s Digital Strategy program. Voleo has been advertising through Universal App Campaigns since mid-June and has more than doubled its registered user base over that period. Thomas Beattie, CEO of Voleo, commented, “Voleo has surpassed eight thousand registered users in the United States, which more than doubles the base we had just three months ago. Google’s paid traffic kicked off the biggest cycle of…

DeepFraud AI, a Recent Google Spinout Company, Named to Insurance CIO Outlook’s Top 10 AI Solution Providers – 2019

Insurance CIO Outlook announced that DeepFraud AI has been named as one of the Top 10 Artificial Intelligence Solution Providers of 2019 and has been profiled for the cover story of the September issue of the magazine, just ahead of the largest conference of the year, InsureTech Connect in Las Vegas, NV. Marketing Technology News: HUAWEI CLOUD Gains Ground in Global Markets through Cloud + AI + 5G + IoT Founded by a senior Google AI engineer and Bridgewater Associates…

Google Becomes Largest Player in App Marketing Space for the First Time, According to AppsFlyer’s Latest Performance Index

Facebook Maintains Top Spot in the Overall Index Power Rankings for Driving Both Quality and Higher Adoption Among Advertisers AppsFlyer, the global leader in mobile attribution and marketing analytics, released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years. Caption: Performance Index Global Volume Ranking Importantly,…

Why Google’s Zero-Click Searches Equal Zero-Sum Game for Marketers

In many ways, Marketing is survival of the fittest. It is an industry of eat or be eaten. And, in recent years, Google has been making it harder and harder for digital advertisers to eat. The search engine’s algorithm is smarter than ever before, and this means it is learning to deliver user search results without the need to click through to any given website. Featured snippets, calculators, definitions, news briefings, weather: Google is simply getting better at providing what the user wants directly from the search…

MightyHive Adds Japan Certification for Google Cloud Platform

Leading media consultancy MightyHive announced its Japan team has been certified as a Google Cloud Platform Partner for sales and service. As a Google Cloud Platform Partner, MightyHive empowers Japanese brands to activate their data more effectively and guides clients on strategic data management. The company was initially certified as a Google Cloud Platform Partner in 2018 and is proud to announce the addition of Google Cloud Platform capabilities for clients in Japan. Marketing Technology News: Constant Contact Expands…

Google’s New Search Console and How It Will Kill ‘Bad’ Websites

When you launch a website, you obviously do it to rank higher on Google search. And, the first step toward achieving this goal is to link it to Google Search Console tool. Things are changing fast at Google and how it disrupts Search Advertising and Marketing tactics. Reason? Google is officially bringing down the curtains on its old Search Console and replacing it with a more powerful, personalized Search Console. The old Search console served millions of websites and billions of webpages – but they would be part of the…

How to Engage Customers Through Google Posts

With every new feature, Google is making it easier for consumers to learn more about businesses without ever leaving the search results page. Gone are the days of consumers going to a business’ website to learn the location and hours of operation. Now, Google provides that information on the search results page (SERP), along with a slew of other information - such as reviews, restaurant menus, crowd-sourced questions and answers, and now, posts from the business itself. Google Posts is a new frontier for digital…

Live Sports Get Personalized with Harmonic, Google and 3SS

Breakthrough Picture-in-Picture, Sports Multiview and Personalized Mosaic Capabilities on Android TV™ Demonstrated at IBC2019 Harmonic, in collaboration with Google and 3SS, has created an integrated OTT and broadcast live sports workflow on Android TV™, delivering essential tailored features such as picture-in-picture, multi-view and personalized mosaic. At IBC2019, on Harmonic Stand 1.B20 and Google Stand 14.E02, the companies will demonstrate how pay-TV operators can now deliver personalized, low-latency live sports…

ChannelAdvisor Named Google Premier Partner Awards Finalist in Two Categories

Company Recognized for Innovative Google Shopping Ads and Helping Grow Customers' Sales Online ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced today it is a finalist for the distinguished Google Premier Partner Awards. This recognition marks ChannelAdvisor's first nomination in the Growing Business Online category, and its second time as a finalist in the Shopping Excellence division. The Shopping Excellence category…

Google’s SEO Strategy Is Constantly Changing – 4 Ways Small Businesses Can Keep Up

Back in 1998, when Google was just a small startup company in beta mode, there were only 10,000 search queries made per day. Fast forward just two decades to 2019, and a whopping 5.5 billion Google searches are now made daily — establishing Search Engine Optimization (SEO) as a crucial component of every successful business, big or small. As it turns out, the opportunities for small businesses in particular to profit from SEO are huge: 35% of product searches start on Google, and every year, somewhere between 16% and 20%…

TIE Kinetix Becomes Premier Google Partner for Google Ads

TIE Kinetix, leading provider of Partner Automation solutions, announced that it has become a Google Ads Premier Partner. The premier tier is reserved for companies that have demonstrated highest levels of competency and performance based on commercial results and implementation success. TIE Kinetix becomes Premier Google Partner for Google Ads. Following a worldwide release of the Ads for the Channel solution in 2017, the launch of the Digital Marketing Transformation Program for the Channel (in partnership with Google)…

The #1 Result in Google Gets 31.7% of Clicks, New Study by Backlinko and ClickFlow Finds

The #1 result in Google's search results receives 31.7% of all clicks, according to a new industry study by ClickFlow and Backlinko. The study, which analyzed over 5 million Google search results, also found that only .78% of Google users go to the second page of the results. Marketing Technology News: Recurrent Dynamics Disrupts the AI Ecosystem with Breakthrough Training Approach The primary goal of this study was to help search engine optimization (SEO) professionals better…

M-Files Extends Google G Suite with Enterprise Content Management and Compliance Support

M-Files makes Google G Suite the single point of access to email, documents and other business data from multiple repositories across the enterprise M-Files Corporation, the intelligent information management company, announced M-Files for Google G Suite. The solution enriches the strengths of Google G Suite in collaboration and content creation with AI-assisted document management, workflow automation and rich metadata capabilities to provide enhanced security, governance and compliance. By combining the strengths of the…

Kolabtree Study Reveals Whether Public Trust Google Over Their Doctors

Kolabtree, the world's largest platform for freelance scientists and researchers, recently conducted research that sheds light on the general public's attitude to medical information online. With the study, Kolabtree aimed to investigate how reliant and trusting the public is regarding medical information found on the internet and whether they favoured 'Dr Google' over their own GP's knowledge and experience. The survey also explored the public's attitude toward the monitoring of medical information. The survey was…

DXC Technology and Google Cloud Announce Global Partnership to Drive Innovation for Enterprises at Scale

DXC Technology  announced a strategic partnership with Google Cloud that will enable enterprise clients to modernize their mission-critical IT and integrate digital solutions on Google Cloud Platform. “Our new Google Cloud partnership will benefit clients looking to go to the next level in their digital transformation” With the strategic partnership, DXC is also launching a Google Cloud Platform Center of Excellence (COE) and a Google Cloud Artificial Intelligence (AI) COE to provide clients in key industries with secure,…

iKala Provides Google Cloud Marketing Analytics Solutions for EC Industry

Drawing from its rich experience in data-driven marketing and digital transformation solutions, iKala GCP.expert has invented a Cloud for Marketing (C4M) strategic structure. Utilizing its Big Data Lake solution, and with Google Cloud's powerful data analytics and AI technology at its core, iKala can help customers quickly implement four smart marketing strategies to efficiently complete their digital transformation, while increasing the revenue and value of the company brand. Trust the Data: Four E-Commerce Marketing Tips…

Fusionex Ties up With Google Cloud to Help SMEs on Their Digital Transformation Journey

Fusionex, a multi-award-winning, leading software solutions provider specializing in Big Data Analytics (BDA), Artificial Intelligence (AI), and Industrial Revolution (IR) 4.0 technologies announced that it is building its product and services offerings on Google Cloud Platform technologies to help small medium enterprises (SMEs) across Asia-Pacific in their digital transformation journey. “This collaboration will see joint investments from both companies, empowering SMEs to take up BDA, AI, and IR4.0 initiatives” Fusionex…

Actifio GO Expands to Copy Data Management-as-a-Service Offering Now Available on Google Cloud Platform Marketplace

One of the First SaaS Offerings to Perform Backup, DR, Database Cloning for Both On-Premises & Multi-Cloud Workloads on Google Cloud Platform Actifio, a pioneer of multi-cloud copy data management software, announced the expansion of its Actifio GO offering to full Copy Data Management-as-a-Service on Google Cloud Platform (GCP) Marketplace. Actifio GO for GCP is a Software-a-a-Service (SaaS) offering, first announced in April as a backup-as-a-service offering. Now, it enables enterprises to consume backup, disaster…

Voximplant Announces Major Update to Smartcalls Service: Google Dialogflow and SIP Integration, New Set of Subscription Plans

Voximplant, the leading cloud platform for communication solutions, announces major updates to the Smartcalls service. Now, users can choose from a set of affordable plans, integrate with an existing SIP, and enroll into the beta program of Dialogflow and Smartcalls engagement – a next-level solution, that will easily enrich call scenarios with an IVR of any complexity. Dialogflow Integration Dialogflow is an advanced tool for automating communication between businesses and their customers. A voicebot created with this…

Google Joins AuthIndicators Working Group and Commits to BIMI Pilot

Google has joined the growing list of email technology companies developing Brand Indicators for Message Identification (BIMI), a broad industry effort to enable email inboxes like Gmail to display logos beside authenticated email, securely and at scale. BIMI provides a secure, global framework enabling email inboxes to display sender-designated logos for authenticated messages. It also includes protections to prevent senders from spoofing logos owned by other organizations. For instance, a bank could use BIMI to display…