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SiriusXM Coming to the Google Assistant

SiriusXM's Acclaimed Programming, Featuring Howard Stern, Commercial-Free Music, Plus Sports, Talk, Comedy, News, Entertainment and More Will Be Available in the Coming Days on Google Assistant Enabled Devices like Google Nest Speakers and Displays Google and SiriusXM announced that SiriusXM will be available on Google Nest smart speakers and displays via the Google Assistant, bringing seamless access to SiriusXM's acclaimed lineup of audio entertainment – featuring Howard Stern, hundreds of commercial-free music…

NMPi Appointed by Draftkings to Lead Google Strategy and Media Buying

The digital marketing specialist will launch Sportsbook and Daily Fantasy Sports products via Google Ads for the US sports entertainment, daily fantasy and betting operator Digital marketing agency, NMPi by Incubeta, announces that following a competitive pitch, it has been appointed by DraftKings, sports technology and entertainment company, to launch its Google advertising strategy. NMPi will be delivering campaigns globally across paid search, display, YouTube and Universal App Campaigns (UAC). Out of DraftKings’ main…

Satisfi Labs Receives Investment from the Google Assistant Investment Program to Grow Conversational AI Voice Capabilities

Satisfi Labs’ Knowledge Management Platform Receives Investment from the Google Assistant for Growth of Google Actions and to Support the Voice Ecosystem Satisfi Labs, the leading AI-powered Knowledge Management Platform, announced their investment from the Google Assistant Investment Program. The new investment from Google will give Satisfi Labs the ability to expand its voice capabilities to support Google Actions for the Google Assistant. Satisfi Labs’ conversational AI capabilities broaden the Assistant’s reach into…

An Overwhelming Percentage of Americans Think Money Drives Google’s 1st Page Ranking

If you are struggling to get to the first page of Google Search results, you must read what IronMonk Solutions just found out in its survey of 2000+ American respondents. An astonishingly high percentage of Americans feel that Google Page Ranking is a monetized game. 50.6% of respondents believe that it is most likely that websites would pay Google to rank on the first page during a search for a product or service. The survey results appear to highlight an increasing distrust that the average American has towards big tech…

How Google’s Rising Trust in Machine Learning Affects Ad Buys

Google recently announced two significant changes to its Google Ads policies. Both reflect Google’s increased trust in machine learning to optimize performance over time. Each promises better performance, but each requires practitioners to adjust their habits in order to make the most of them. The first change involves close variants. In the beginning, Google’s engine rolled out close variants on exact-match keywords, so that your keywords would be eligible for queries with essentially the same meaning. The most common…

CME Group to Offer Real-Time Market Data via Google Cloud Platform

CME Group, one of the world's leading and most diverse derivatives marketplaces, announced it will become the first derivatives marketplace to offer real-time futures and options market data on Google Cloud Platform (GCP), starting Nov. 17, 2019. The collaboration will allow market participants to access CME Group's valuable market data through the cloud from anywhere in the world with an internet connection through Google Cloud's global network. "Our clients around the world increasingly are looking for quality real-time…

Mavatar Technologies Becomes Google Cloud Technology Partner

Making it easier for enterprise customers to monetize ALL their assets across their organizations Mavatar Technologies Inc. announces that it has become a Google Cloud Technology Partner. Google Cloud customers can now buy the flagship mCart omnichannel marketplace & shop-able content publishing platform-as-a-service from the Google Cloud Platform (GCP) Marketplace. This partnership allows Mavatar to "make the world around us shop-able," a promise that seemed simply impossible until a few years ago. "Google Cloud may…

Appnext’s Recommendation Platform Ranked 3rd in India Following Facebook and Google in the AppsFlyer Performance Index

Appnext Demonstrated a Fundamental Business Change with Its Unique Technology and Placements Presenting a New Layer of App Discovery Experience Appnext, a leading mobile discovery platform, announced it has been ranked among the leading media partners in the AppsFlyer Performance Index for H1 2019. Appnext is ranked #7 in global growth and as the 3rd recommendation platform in shopping and non-gaming in India, right after the giant duopoly of Facebook and Google. AppsFlyer Performance Index is the industry-standard…

250ok Introduces Google Postmaster Tools Integration

Industry-First Initiative Gathers Google Postmaster Tools Information into Comprehensive Single-Point Interface 250ok, an Indianapolis-based email analytics and deliverability platform, introduced its integration with Google Postmaster Tools. The feature is the first in the industry to gather Google postmaster data across IP addresses and domains into one solution, allowing senders to analyze all Gmail deliverability signals at once. The Google Postmaster Tools integration is available now for all 250ok customers as a part…

CallTrackingMetrics Launches Bi-Directional Google Ads Integration

Marketers can now seamlessly optimize campaigns around conversions, such as calls, form fills, sales, and appointments, within one platform. CallTrackingMetrics, a leading provider of call tracking and contact center software, announces a brand new direct integration with Google Ads. The Google Ads Direct Connect integration communicates directly with the Google Ads API in order to allow conversion data to flow between the two platforms. Marketers can now seamlessly optimize campaigns around conversions, such as calls,…

Atos Unveils North American Google Cloud Artificial Intelligence Lab

Atos, a global leader in digital transformation launched its Google Cloud Artificial Intelligence (AI) Lab at its North American Headquarters in Irving, Texas, as part of a global partnership between Atos and Google Cloud to provide clients and businesses access to the latest analytics technologies. The Atos AI Lab in North America is the latest lab and a part of a global network with other labs in London, Paris and Munich. Atos Artificial Intelligence Lab The Dallas-area lab offers…

Google Bids Goodbye to the Average Position Metric

In advertising, there are several key questions that are always bandied around: how are our ads performing? What’s the ROI like? Are we increasing brand awareness? Marketers using Google Ads have been comfortable responding to these questions, often relying on the ‘average position’ metric but as of 30 September 2019, that metric was fully retired to make way for ‘prominence metrics’, made up of Impression Share and Impression Rate, which have been being phased in since November 2018. In the Digital Age, Why Has Content…

Olo to Enable Brand Direct Food Ordering from Google Search, Google Maps and the Google Assistant

Integration allows restaurant brands to access direct traffic from Google’s platforms Olo, the leading digital food ordering platform for the restaurant industry, announced that it is working together with Google to enable customers to order directly from restaurant brands across Google Search, Maps and the Google Assistant. The integration allows Olo’s network of more than 70,000 restaurant brand locations to be enabled on Google’s platforms so that consumers can order directly on Google from Search and Maps. Users can…

I-ON Communications Co., Ltd. Announces Google Contacts Management Service “Contact Editor” Release

I-ON Communications Co., Ltd. a wholly-owned subsidiary of I-ON Digital Corp., a Seoul, South Korea based global enterprise software company focused on delivering leading digital experience, CMS, unstructured data management and digital marketing solutions and services to mid and large private and public sector enterprises, is pleased to announce the release of Contact Editor, a Google contacts management solution. As an enterprise-class data management expert, I-ON Communications developed and is ready to launch a new…

Google Health Brings DeepMind to Break New Grounds in AI ML and Security Applications

DeepMind’s Health team joins Google Health. Google Health will be able to tap into DeepMind’s global expertise in areas like AI, DevOps, data security, Cloud storage, and user design. Google Health family has announced adding DeepMind’s experts to tackle some of the most challenging and complex problems in the Healthcare sector. The technology research group would leverage DeepMind’s expertise in developing AI and Machine Learning applications, mobile tools, and data security platforms to boost adoption in the…

Outbrain Integrates with Google Display and Video 360 to Strengthen Programmatic Offerings

Powered through BidSwitch, Outbrain will provide marketers with solutions to scale their native strategy, programmatically Outbrain, the world’s leading discovery and native advertising feed for the open web, announced the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 to give marketers greater ability to capitalize on the benefits of Outbrain’s unique native inventory at scale. “Display & Video 360 gives our customers efficient access to buy Outbrain’s premium…

Voleo Doubles Registered User Base with Google’s Digital Strategy Program

Voleo Trading Systems Inc., provides a further update on user acquisition as it reaches the three month milestone with Google’s Digital Strategy program. Voleo has been advertising through Universal App Campaigns since mid-June and has more than doubled its registered user base over that period. Thomas Beattie, CEO of Voleo, commented, “Voleo has surpassed eight thousand registered users in the United States, which more than doubles the base we had just three months ago. Google’s paid traffic kicked off the biggest cycle of…

DeepFraud AI, a Recent Google Spinout Company, Named to Insurance CIO Outlook’s Top 10 AI Solution Providers – 2019

Insurance CIO Outlook announced that DeepFraud AI has been named as one of the Top 10 Artificial Intelligence Solution Providers of 2019 and has been profiled for the cover story of the September issue of the magazine, just ahead of the largest conference of the year, InsureTech Connect in Las Vegas, NV. Marketing Technology News: HUAWEI CLOUD Gains Ground in Global Markets through Cloud + AI + 5G + IoT Founded by a senior Google AI engineer and Bridgewater Associates…

Google Becomes Largest Player in App Marketing Space for the First Time, According to AppsFlyer’s Latest Performance Index

Facebook Maintains Top Spot in the Overall Index Power Rankings for Driving Both Quality and Higher Adoption Among Advertisers AppsFlyer, the global leader in mobile attribution and marketing analytics, released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years. Caption: Performance Index Global Volume Ranking Importantly,…

Why Google’s Zero-Click Searches Equal Zero-Sum Game for Marketers

In many ways, Marketing is survival of the fittest. It is an industry of eat or be eaten. And, in recent years, Google has been making it harder and harder for digital advertisers to eat. The search engine’s algorithm is smarter than ever before, and this means it is learning to deliver user search results without the need to click through to any given website. Featured snippets, calculators, definitions, news briefings, weather: Google is simply getting better at providing what the user wants directly from the search…