How to Use Google Analytics Tips to Improve Your Marketing Strategy

Creating an effective marketing strategy takes time, effort, and planning. Tailoring the marketing strategy to the business or product requires multiple different components and is specific to each case. Below are three Google analytic tips that can help improve your marketing strategy. Utilize the information available Using Google Analytics can be extremely beneficial for improving a marketing strategy, especially because offered within are statistics for the major areas a company should keep their attention focused on.…

DISH Activates the Google Assistant on Hopper Receivers; Debuts New Google-Branded Voice Remote

Access the Assistant Using Dish Voice Remote; No Additional Devices Required DISH began rolling out a software update on the company's Hopper family receivers that allows customers to access the Google Assistant via the DISH voice remote at no additional cost. Customers can use the DISH voice remote to ask the Assistant questions related to what they're watching, as well as receive weather updates, find nearby restaurants, view photos on the screen, control smart home devices and more. These new capabilities build on the…

Unravel Introduces Cloud Migration Assessment Offer to Reduce Costs and Accelerate the Transition of Data Workloads to Azure, AWS or Google…

New Offer Builds a Granular Dependency Map of On-Premises Data Workloads and Provides Detailed Insights and Recommendations for the Best Transition to Cloud Unravel Data, the only data operations platform providing full-stack visibility and AI-powered recommendations to drive more reliable performance in modern data applications, announced a new cloud migration assessment offer to help organizations move data workloads to Azure, AWS or Google Cloud faster and with lower cost. Unravel has built a goal-driven and adaptive…

Computer Instruments Inc. Announces eONE’s Conversational IVR with Google Voice and Artificial Intelligence – Virtual Concierge

Computer Instruments, Inc. (CI), a seasoned innovator and leading developer of Cloud and Premise based interactive voice response (IVR) for the contact center, announces the next evolution in caller experience with the release of the Virtual Concierge on the eONE Conversational IVR with Google Voice and AI Services Platform. Available on Cloud or on Premise, the Virtual Concierge elevates existing business workflow applications to a new level of customer engagement. CI’s Virtual Concierge with AI transforms existing…

Google Expands App Advertising Opportunities for Buy-Sell Players

Today, Google has announced 6 new app advertising features for its AdMob and App campaigns. These app advertising solutions would help customers to reach the right audiences with the best-in-class experiences using AdMob and App campaigns. Customer Experience (CX) is now widely accepted as a currency to measure effectiveness of Marketing, Advertising, Sales and Customer Service. Without CX, there is hardly any scope to develop and deliver a finite Marketing and Advertising strategy. App developers are constantly…

Merkle Earns Google Cloud Marketing Analytics Partner Specialization

Merkle, a Specialized GCP Partner, Redesigns Data Integration Strategy for Clients Including Canon U.S.A. Merkle, a leading technology-enabled, data-driven performance marketing agency, announced it has received Marketing Analytics Partner Specialization in the Google Cloud Partner Advantage Program. Achievement of this Specialization demonstrates Merkle’s ability to help brands integrate data from disparate sources to enable data-driven, customized marketing. This includes collecting, transforming, analyzing, and…

Google Cloud Platform Now Available Through Carahsoft’s GSA Schedule

Google Cloud Platform (GCP) joins G Suite and Google Chrome on Carahsoft’s Largest Public Sector Contract Carahsoft Technology Corp., The Trusted Government IT Solutions Provider, announced that it has added the Google Cloud Platform (GCP) to its GSA IT Schedule 70 contract. This newest contract award adds GCP to existing product listings G Suite and Google Chrome and makes these tools available toall Federal agencies as well as qualifying state, local, regional and tribal governments through Carahsoft and its reseller…

Womply Study Suggests Bad Google Reviews Costlier to Small Businesses Than Yelp or Facebook

Landmark study first to combine transaction and online review data from more than 200,000 U.S. small businesses in one comprehensive analysis Womply, a marketing and CRM software provider for small- and medium-sized businesses (SMBs), published its Impact of Online Reviews on Small Business Revenue study, the first comprehensive look at the correlations between online review patterns and sales revenue at American small businesses. Among the major findings, the study revealed low ratings on Google are more damaging to…

Litmus Adds Cloud Storage Integration with Dropbox, Google Drive, and Microsoft OneDrive

Award-Winning Email Platform Now Imports HTML Email Design Files from Leading Cloud-Storage Solutions, Saving Time and Eliminating Errors for Email Marketers Litmus, a leader in email marketing and analytics, announced several new updates to its email platform, including the ability to import email design files from leading cloud storage solutions, expanded privacy protections, and enhancements to custom email tracking. The company also announced that its platform was recently named Spring Leader 2019 by G2 Crowd in the…

Firefly Recruits Former Google and Clear Channel Execs to Spearhead Measurement and Analytics for Fastest-Growing Media Platform in US

The Additions of Dr. Taylan Yildiz and Michael Steinberg Put Firefly in a Unique Position to Deliver on Accurate Measurement in Out-Of-Home Firefly, the company leveraging taxi and transportation network vehicles to build a smart city media network, announced it is expanding its measurement and analytics team with two new hires: Dr. Taylan Yildiz, who will head up the team as Chief Analytics Officer, and Michael Steinberg, who will join as VP of Media and Analytics. “Measurement stands as the most desired attribute of…

SOCi Launches Google My Business Posts Integration

New Integration Enables Local Businesses to Efficiently Manage a Social Marketing Strategy on Google, Enabling Engagement with Google’s Vast User Base SOCi, the leading platform for social media and reputation management for multi-location brands, announced a new Google Posts integration on its platform for Google My Business (GMB) pages. SOCi’s Google Posts integration enables its existing customers already using GMB to publish localized posts within the SOCi platform, rounding out SOCi’s integration with all major social…

DirectMail.io’s Voice Device Integration Sets the Pace for Marketing Innovation by Being the First to Combine Google Home and Amazon…

Currently, only 9% of marketers are able to engage with customers across multiple channels on a consistent basis. DirectMail.io's Omnichannel Marketing Platform is positioned to quickly increase this statistic Companies struggle to engage with their customers consistently and in meaningful ways across a variety of marketing channels. That's about to change with DirectMail.io's Omnichannel Marketing Platform. "Our agency is always looking for a competitive edge.  Directmail.io allows us to provide a real Omnichannel…

Fastbase New 3.0 Extension to Google Analytics Boosts Lead Generation to a New High Level for B2B companies

The fast-growing Saas company Fastbase, is now ready to launch a new powerful version of the popular Google Analytics extension that identifies website visitors worldwide. The new extension version Web Leads 3.0 for Google Analytics is anticipated early in August and is expected to receive a lot of attention. Marketing Technology News: Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing Platform The release of Web Leads 3.0, the new extension for Google Analytics, means that…

Actifio Showcases Industry’s First Multi-Cloud Copy Data Management SaaS Solution at Google Cloud Summit

WHO/WHAT: Actifio will be a Foundation Sponsor at Google Cloud Summit in Chicago on Wednesday and Thursday, July 17-18, 2019. The two-day free event will explore everything from infrastructure modernization to smart analytics and data management, notably Actifio GO for Google Cloud Platform (GCP) -- the industry's first multi-cloud copy data management SaaS platform. Marketing Technology News: ANSYS Welcomes Lynn Ledwith as Vice President of Marketing Participants can design their own agendas with content tailored to…

Claravine’s New Chief Product Officer Leads Integrations With Google and Facebook

Claravine Nabs Oracle’s Senior Product Leader Chris Comstock To Lead Product Innovation Under Comstock’s Leadership, Claravine Rolls Out Integrations with Google Campaign Manager and Facebook Ads Manage Claravine announced it has hired Chris Comstock as Chief Product Officer, where he will lead product innovation of Claravine’s Digital Experience Data Management™ platform, the campaign and experience tracking platform of choice for over 3,500 brands globally. “Chris brings nearly two decades of experience with industry…

Voleo Sees 1700% Increase in New User Registration in First Two Weeks of Google’s Digital Strategy Program

Voleo Trading Systems Inc. is pleased to share initial results in user acquisition since initiating Google’s Digital Strategy program. Over the course of two weeks, Voleo has executed a series of campaigns using Universal App Campaigns which include Ad Mob, Google Play, Search, Google Display Network and YouTube. Google’s use of algorithms and machine learning to optimize campaigns will drive down customer acquisition costs and in time identify valuable users. New user registration has increased by 1700% compared to prior…

OpenText Expands Strategic Partnership with Google Cloud

Companies Announce New Partnership, Services and Product Integrations to Help Customers Move EIM Workloads to Google Cloud OpenText, a global leader in Enterprise Information Management (EIM), announced new partnerships, services and product integrations to help customers move critical EIM workloads to Google Cloud. As part of this expanded relationship, Google Cloud has selected OpenText as its preferred partner for Enterprise Information Management Services, while OpenText has named Google Cloud its preferred partner…

Google Head of Industry Joins Adswerve

AdTech Solutions Provider Recruits Another Former DoubleClick Pro Adswerve, a leading Google Marketing Platform Consultancy and Provider, announced that Scott Sullivan has joined the Denver-based team as the company’s new Chief Sales Officer. Prior to Adswerve, Sullivan served as Head of Industry, Platforms at Google where he oversaw one of Google’s largest agency holding companies, Publicis. Sullivan has also worked at Microsoft and MapQuest, and had previously worked with Adswerve CEO Clint Tasset and VP Matt Fiskness at…

GliaStudio Delivers AI-Powered Video Creation Solutions on Google Cloud Platform Marketplace

GliaStudio empowers the media and advertising industry to turn their stories into videos with professionalism and ease on Google Cloud Platform GliaCloud Co., Ltd., announced that GliaStudio is now available on Google Cloud Platform Marketplace (GCP Marketplace), allowing customers to generate quality videos simply from their news content, social posts, live sports events, and even statistical data in minutes. The collaboration with Google Cloud will enable more businesses around the world to access GliaStudio's AI video…

Gliastudio Delivers AI-Powered Video Creation Solutions on Google Cloud Platform Marketplace

Gliastudio Empowers the Media and Advertising Industry to Turn Their Stories Into Videos With Professionalism and Ease on Google Cloud Platform GliaCloud Co., Ltd., announced that GliaStudio is now available on Google Cloud Platform Marketplace (GCP Marketplace), allowing customers to generate quality videos simply from their news content, social posts, live sports events, and even statistical data in minutes. The collaboration with Google Cloud will enable more businesses around the world to access GliaStudio's AI video…