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Google Reigns Supreme: Becomes #1 Player in Mobile App Advertising According to AppsFlyer’s Performance Index

AppsFlyer, the global attribution leader, today released the 10th edition of its Performance Index. Google hit the #1 spot in the power ranking (Measuring both quantity and quality of app installs) for the first time since AppsFlyer launched the Index in 2015. The search giant’s success can be largely attributed to its performance on Android and its App Campaigns product. Facebook Remains the Top Performer for Retargeting Low retention and high uninstall rates across the industry are driving app marketers to increase their…

Voicify Offers All State Governments Free Software License to Battle COVID-19 Through Amazon Alexa And Google Assistant

Hands free interfaces and conversational UIs lower germ spread by reducing touch and offers in-home engagement Like many businesses, Voicify is looking to support the global and American community during the COVID-19 pandemic. In support of this goal, Voicify is offering the Voicify Conversation Experience Platform for free to all U.S. States.  Any team within the state structure is open to leverage the platform, from the Governor's office to the HHS departments.  Every state is organized differently and will find the…

Activision Blizzard And Google Enter Into Multi-Year Strategic Relationship To Power New Player Experiences

Together, companies will usher in a new era of gaming experiences through Google Cloud as Activision Blizzard's preferred cloud provider and YouTube as its exclusive live esports streaming destination Activision Blizzard and Google announced a multi-year strategic relationship to power new player experiences. Google Cloud will serve as the preferred provider for Activision Blizzard's game hosting infrastructure and YouTube as its exclusive streaming partner worldwide, excluding China, for live broadcasts of its popular…

Netwrix Now Delivers Data Classification for Google Drive and Integrates with Microsoft Information Protection

Organizations can reduce security-related stress with trustworthy data tagging and prove compliance with the CCPA faster and more easily Netwrix, a vendor that makes data security easy, announced today the release of Netwrix Data Classification 5.5.2. This updated version enables customers to enrich Microsoft Information Protection (MIP) capabilities by accurately and consistently labelling documents; improve the security of sensitive content stored on their corporate Google Drive; and ease the burden of CCPA compliance.…

Lloyds Banking Group Collaborates with Google Cloud

Google technology chosen for bank's public cloud transformation Google Cloud announced that Lloyds Banking Group, the UK-based financial institution that serves 26 million customers, will collaborate with Google Cloud to help drive its digital evolution and overall cloud transformation program. As part of Lloyds Banking Group's commitment to invest £3 billion to transform itself for success in a digital world, this five-year strategic collaboration will see Lloyds Banking Group deploy a number of Google Cloud services…

Why the Death of Cookies Means Profit for Google

If you thought Google’s announcement regarding the elimination of cookies from Chrome in 2 years was only about consumer privacy, you’re wrong. It’s all about revenue. Google has spent the last 20 years perfecting their Advertising business model, and what better way to protect your ownership of audience data than removing the other options. Most research shows that Google owns between 60-70% of the share of usage across all browser types, with the next highest competitors tied fairly evenly at 9% for Firefox and Safari…

AnyClip Wins Funding from Google

Google News Initiative Innovation Challenge Supports the Creation of AnyClip's AI-Powered Streaming Video Solution for Online Media Companies AnyClip announced this week that it has received funding from the Google News Initiative's Innovation Challenge to create Luminous Watch, a streaming video page experience for media companies that mimics the functionality and design of today's most popular video-on-demand services while accessing advanced video management tools supported by a patented AI backbone. Unlike…

Google Cloud Unveils Strategy for Telecommunications Industry, Announces New Solutions, Customers, and Partners

Unveils Global Mobile Edge Cloud strategy for accelerating 5G monetization Google Cloud announced a comprehensive new strategy to help telecommunications companies digitally transform. Google Cloud's strategy focuses on three key business outcomes for telecommunications companies: monetizing 5G as a business services platform, engaging customers with data-driven experiences, and improving operational efficiency across telecom core systems. "Rapid technology advancements are impacting the telecommunications industry,…

Google Cloud and T-Systems Announce Strategic Partnership for Cloud Innovation

The Two Companies Will Partner to Deliver Cloud-Based Solutions and Managed Services to Help Enterprise Customers Digitally Transform Google Cloud and T-Systems announced a partnership to deliver solutions and managed services to help enterprise customers digitally transform with the cloud. Under the new partnership, T-Systems will provide consulting services, migration support and managed services to enterprise customers leveraging Google Cloud capabilities. "Our joint goal is to support organizations in their…

Major League Baseball and Google Expand Relationship to Offer More Highly Personalized Experiences and Increase Engagement for Fans Around…

Google Cloud named the Official Cloud Partner and Official Cloud Data and Analytics Partner of Major League Baseball Google and Major League Baseball (MLB) announced a powerful multi-year collaboration to upgrade MLB's business processes and  support next-level experiences that inspire fans around the world. Google Cloud will become MLB's Official Cloud and Cloud Data and Analytics partner, with MLB's business operations, including Statcast—the automated tool for analyzing player movements and abilities—now running on…

Air Raises $6 Million From Lerer Hippeau and Former Dropbox Executives to Take on Google Drive & Adobe Creative Cloud

End-to-end workplace collaboration tool powering 100+ brands like Glamsquad, The Infatuation, & Duke Men's Basketball Air, a workplace collaboration tool, announced it has raised $6M funding to date, to build brands a replacement for their messy cloud storage solutions. Lerer Hippeau is the lead and is joined by RedSea Ventures, Advancit Capital, WndrCo, and a group of strategic advisors including the former Head of Business Operations at Dropbox (ChenLi Wang), former VP of Product at Dropbox (Todd Jackson), and Head…

Neustar Appoints Google Executive Patrick Jabal to Board of Directors

Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that Patrick Jabal has been appointed as an independent, non-executive director to the Company’s Board of Directors. Jabal is the Vice President of Global Product Partnerships at Google, a multinational technology company specializing in Internet-related services and products. Marketing Technology News: AudioEye Appoints Heath Thompson as Chief Executive Officer “Patrick has spent more than 20 years building…

BetterThanYou, Inc. Comments on Google’s New Algorithm

Wikipedia's No-Follow Links will get a massive bump in link value Google's algorithm is an ever-changing system and comes with a massive update in March this year. As announced back in September last year, Google will handle differently the no-follow attribute starting with the 1st of March 2020. Instead of ignoring them completely, Google will use them as "hints." Marketing Technology News: YRC Worldwide Launches New Industry-centric Sales Verticals This means Google will detect and read links marked with no-follow…

Cheetah Mobile Provides Updates on Google Collaboration

Cheetah Mobile Inc. ("Cheetah Mobile" or the "Company"), a leading mobile internet company with global market coverage, announced that it has been informed by Google that the Company's Google Play Store, Google AdMob and Google AdManager accounts have been disabled on February 20, 2020, and the associated contracts will be terminated. Marketing Technology News: Booking.com Predicts the Top Travel Trends for 2020 Pending the restoration of Google collaboration, the Company expects its ability to attract new users and…

AODocs Experiences Explosive Growth Fueled by Rising Demand for Content Services and Google Integration Advantages

Recent Core Product Release V51 and Life Sciences Solution Drive Market Momentum AODocs, the only business process platform tightly integrated with Google Drive, announced strong 2019 growth figures driven by increased customer demand and its market-differentiating technology and talent. The company announced annual bookings growth of 82% year on year, making it one of the fastest-growing content services platform (CSP) vendors in 2019. “We see 2019 as the year AODocs came of age and made a name for itself as an…

Dataflix to Help NatureMills Deliver Better Customer Experience with Google Cloud Partnership

A 24/7 self-serve customer service with Google Cloud Dialogflow and Dataflix Messenger – driving engaging conversations NatureMills has selected Dataflix and Google Cloud as its strategic providers of AI-powered digital customer assistant, Nami. Choosing Dataflix and Google Cloud has enabled NatureMills to provide 24/7 AI-powered first level support to its customers while keeping the operational costs low. Marketing Technology News: Dwise Improves Geotargeting With Digital Element’s Location-based Technology Nami, an…

Lytics Integration to Google Cloud BigQuery Breaks Down the Barriers to Collecting and Analyzing Customer Data at Scale

Lytics customers can easily access and analyze massive amounts of data in Google Cloud’s secure, scalable data warehouse environment Lytics, the real-time Customer Data Platform (CDP), announced today a built-in integration with Google Cloud BigQuery that will allow Lytics customers to move massive amounts of customer and raw data into Google’s cloud-based data warehouse environment for real-time analytics. Marketers now have a fast, simple way to aggregate data from a wide variety of sources and stage it in a secure,…

Matillion Announces Availability for Matillion ETL for Snowflake on Google Cloud Platform

Leading data transformation solution supports enhanced access, sharing, and replication of data across multiple cloud environments Matillion, the leading provider of data transformation software for cloud data warehouses (CDWs), announced the availability of Matillion ETL for Snowflake on the Google Cloud Platform, to help companies achieve faster time to insights with data transformation. Matillion ETL for Snowflake on Google Cloud provides businesses with cloud-native ETL that is purpose-built for Snowflake and…

Etsy Completes Its Migration to Google Cloud in Record Time

Online Marketplace's Move to Google Cloud Already Helping Speed Innovation, Meet Sustainability Goals, and Improve the Seller and Buyer Experience Google Cloud announced that Etsy, the global marketplace for unique and creative goods, has completed its two-year migration to Google Cloud. As a result, the company has been able to shift 15% of its engineering headcount from managing system infrastructure to focusing on the customer experience, increase its velocity to run IT experiments by 115% in 2019, and operate more…

Amazon Beats Currys and Argos to Gain Biggest Share of Google’s Page One Searches for Consumer Electronics

New Searchmetrics study highlights importance of video and YouTube when consumers search for information on consumer electronics. It also reveals UK retailers of consumer tech may not be doing enough to satisfy informational searches Amazon.co.uk is the most visible website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetrics. YouTube.com takes second place, ahead of both Currys.co.uk and …