According to a recent report, cybercriminals earning over $3 Billion annually exploiting social platforms. In the current scenario of stringent …
DoubleVerify Identifies Video Fraud Scheme Targeting Mobile App Advertising
DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it’s Fraud Lab has identified a video …
PerceptIn Launches AI Camera Module to Track Customer Reaction to DOOH Advertising
The PerceptIn Intelligent Viewer Tracking Module Enables Advertisers and Brands to Create Robust In-Store Customer Profiles and Improve the Effectiveness …
JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships
The Company Has Added EMX, PubMatic, and Telaria, Building on Its Existing SpotX Partnership, to Bring Even More Advertising Demand …
Netmining Partners with Bidtellect to Offer Programmatic Native Advertising
Marketers Can Now Combine Native Ads with Audience Data for Stronger Retargeting Netmining, the leading provider of data-driven targeting solutions, …
AppsFlyer Unveils New Performance Index for 2019, Ranking the Top Media Sources in Mobile Advertising
Performance Index Edition VIII Offers Most In-Depth Look to Date on Mobile and App Marketing Landscape AppsFlyer, the leading mobile …
Teikametrics Launches Hourly Bidding Algorithm for Amazon Advertising
Teikametrics, the leading Retail Optimization Platform (ROP) that helps brands and sellers optimize Amazon advertising campaigns, announced the launch of …
NCC Media Extends Advertising Footprint Beyond TV with Launch of New Online Ad Capabilities
NCC’s Data and Ad Inventory Resources Allow Advertisers To Run True Cross-Screen Campaigns Across 80 Million Households NCC Media, the …
Looking Ahead: Predictions for Programmatic Advanced TV Advertising
The competitive diversity scenario i.e. all-against-all will greatly intensify across the global television advertising market throughout 2019. Global platforms with …
Leading Media Companies, Smart TV Maker VIZIO Come Together for “Project OAR” – A Consortium Dedicated to Establishing an Addressable Advertising Standard
Companies at Launch Include Disney’s Media Networks, Turner, Xandr, Comcast’s FreeWheel and NBCUniversal, CBS, Discovery, Hearst Television, AMC Networks, VIZIO …
Orb Intelligence and LiveRamp Partnership Unlocks International B2B Data-Driven Advertising Opportunities
Partnership Is Founded upon a Mutual Vision of Revolutionizing Business-To-Business (B2B) Marketing Orb Intelligence announced the public launch of their …
Adwerx Creates Customized Retargeting Digital Advertising Program For Luxury Portfolio International
Service Will Be Used to Market Many of the World’s Most Luxurious Homes Adwerx, the leading provider of automated digital …
AdTech Benchmarks: Busting the Myths in “The New TV” Advertising Landscape
More Content and Greater Access Are Transforming Viewers’ TV Experience and Rewriting the Rules for TV Advertising Strategies Comcast Spotlight, …
MadHive Launches New Technology Suite to Address Fraud, Usher in New Era of Accountability in Advertising
TEGNA’s Premion Leveraging MadHive’s Cryptography, AI and Blockchain Advertising Innovations to Sharpen Audience Targeting MadHive, the technology company best known …
Basis by Centro Expands Programmatic Advertising Capabilities for Native and Digital Audio
Basis Further Automates Digital Media Planning, Activation, Reporting and Reconciliation for All Channels, Ad Units and Buying Tactics Centro, a …
Linius Partners with Hemisphere to Build Hyper-Personalized Advertising Prototype
Zero Development Cost to Linius, with a Revenue Share from Commercial Transactions Back to Hemisphere Linius Technologies Limited- the only …
Global Native Advertising Market Set to Be Worth over $400 Billion by 2025
ADYOULIKE, the leading in-feed Native Advertising technology, has released in-depth research forecasting the global growth of the native advertising market …
Latest Buzz: How This Company Is Set to Transform Advertising and Lead Gen in the Wireless Retailer Market
Banyan Technologies Group announced that it has completed an acquisition of TEGA Technologies Inc.. Founded in 2005, TEGA’s Chatterspot software …
True Influence Launches Displaybase, a Comprehensive Digital Media Advertising Solution That Allows Omni-Channel Planning, Execution and Reporting
DisplayBase Uses Proprietary Technology to Combine Powerful Targeting and Optimization Features to Ensure the Highest Value from Display Campaigns True …
Better Advertising Experiences Start with Data Transparency
In 2019, brands are demanding more accountability from their agency partners, with 45% of marketers already taking some or all …