Studies Show That Just 3 Percent of Marketers Are Truly Familiar with Native Advertising DesignRush.com, a B2B marketplace connecting brands …
Joveo Furthers Global Expansion to Meet International Demand for Its Programmatic Job Advertising
Joveo, the leader in programmatic recruitment technology, announced continued global expansion to meet demand for its job advertising solutions, powered …
TIP Initiative Survey Highlights Media Agencies’ Priorities and Expected Benefits of Automating Local TV Advertising Transactions
TIP Initiative, an industry work group promoting open interfaces to streamline advertising transactions for local TV broadcasters and their media …
Merkle Has Become an Amazon Advertising Partner in New Find-a-Partner Directory
Merkle recognized for its service and execution Merkle, a leading technology-enabled, data-driven performance marketing agency, announced their inclusion in Amazon …
From Billboards to Big Data: The Future of Advertising Amid the Rise of Emerging Tech
The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of …
Audioboom Selects Voxnest As Exclusive Advertising Technology Partner
Global on-demand audio and podcasting platform announces partnership with Voxnest that streamlines the delivery of ads to their podcast listeners …
Meredith Reports Strong Advertising Revenues in 4th Quarter; Trends Remain Strong
National Media Group Advertising Revenues Exceeded Expectations in 4th Quarter; Trends Remain Strong Meredith Corporation – the leading media and …
Spirable Raises £6 Million Series A Investment to Fuel Growth in Personalised Video Advertising
Investment fuels pioneering technology that proves the days of wasteful mass marketing are over Spirable, the next generation of personalised …
Viamedia and WOW! Internet, Cable & Phone Sign Multi-Year Deal to Renew Advertising Sales
Providing both local advertising sales and advanced technology opportunities, like QTT™, to WOW! markets across the U.S. Viamedia, the leading …
TVSquared Uncovers the Performance Insights Behind Effective TV Advertising Across the German Market
Tuesdays Deliver the Greatest TV Ad Response in Germany. TVSquared, the worldwide leader in linear and digital TV attribution, today …
Amobee Recognized as a Leader in Cross-Channel Video Advertising by Independent Research Firm
Advertising Platform Delivers Solutions for Agencies, Brands and Broadcasters for the Convergence of TV and Digital Amobee, a global digital …
4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms
4C, a global data science and marketing technology company, announced that Forrester Research, a leading global research and advisory firm, …
IRI Joins Forces with Vistar Media to Measure Sales Lift from Digital Out-of-Home Advertising
Alliance Provides Marketers Accurate, Fast Reporting on the Efficacy of Digital Out-of-Home Ads IRI, a global leader in innovative solutions …
Bombora and LiveRamp Partnership Signals New Era for SMB Digital Advertising
B2B Marketing can now reach exclusive SMB audiences with breakthrough targeting solution LiveRamp, the trusted platform for accessible and meaningful …
Client-Side Auction vs Server-Side Auction: Which Is More Suited for Video Advertising?
Looking ahead to the future of programmatic advertising, server-side auctions hold the potential to disrupt how programmatic Video Advertising is …
ViralGains Odyssey Gives Customers a Voice in Advertising
New platform maximizes ad performance by tailoring journeys based on real-time sentiment and behavior ViralGains, the leader in intelligent ad …
How Facebook Advertising Increases Your Customer Retention
The rise of social media made it much easier for brands to build and maintain relationships with customers. With about …
PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud
Advertisers Ditch Open Market in Favour of Private Marketplaces for Better In-App Integrity Premium digital technology company, PubMatic, released the …
Pull up to the Bumper: How Any Business Can Access Effective Video Advertising
Creating impactful ads that drive Sales is a lifetime pursuit for many creatives. You just need to look at the …
Amobee Launches Comprehensive Data Marketplace for Connected TV and Cross-Screen Advertising
Oracle Data Cloud, LiveRamp and Tru Optik Among 60+ Data Partners Providing 60,000+ Audience Targeting Segments for Connected TV and …