Highly Modular Solution Creates Transparent and Efficient Programmatic Environment to Buy, Sell, Optimize and Measure Digital Marketing Campaigns Across all …
Mobile Advertising Needs More Than Just 5G
The mobile advertising market is booming – it’s expected to account for 43% of all media ad spend next year – …
Kenshoo Integrates Oracle Data Cloud’s Third-Party Audiences to Improve Advertising Relevance on Social Platforms
Improved audience segmentation variables enable more customized, one-to-one communications Kenshoo , a global leader in marketing technology, announces Kenshoo Audience …
EDO and Toyota Partner for Cutting-Edge TV Advertising
New Partnership Harnesses EDO’s Search Engagement Platform and Dataset EDO Inc., the data, measurement and analytics company, announced a new …
Cadent Recognized for Leadership in Addressable TV Advertising
The Gabbcon ABBI Awards Honored Cadent for Innovative Addressable Campaigns and Audience-Based Buying Technology Cadent, the advanced TV platform company, …
Myths Belong in Stories, Not People-Based Advertising
A lot is written, and said, about identity resolution. The conversations can be extremely technical or deliver claims that seem …
Senior Amazon Advertising Executive Joins Teikametrics
Teikametrics, the Retail Optimization Platform (ROP) that helps brands and sellers accelerate profitable sales growth on Amazon, announced that it …
Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey
Agencies Specializing in Local Media Planning and Buying Expect Media Spend on Advanced TV to Increase More Than on Any …
Boingo Media Adds Destination Targeting to World’s Largest Wi-Fi Advertising Network
New Proprietary Mapping Technology Enables Brands to Micro-Target Travelers Based on Flight Destination Boingo Wireless, the leading distributed antenna system …
Teikametrics Appoints Srini Guddanti to Accelerate Growth in Amazon Advertising Ecosystem
Teikametrics, the Retail Optimization Platform (ROP) that helps brands and sellers accelerate profitable sales growth on Amazon, announced that it …
4 Ways to Boost Programmatic Video Advertising ROI This Holiday Season
Step #1 Start Early and Leverage PMP/Guaranteed Deals 45% of US consumers say they plan to start shopping before November …
Wurl Expands Globally, Powering Programming and Advertising on Samsung’s TV Plus Service in Europe
Expansion Adds Millions of New Viewers to the Wurl Network Wurl, the leading provider of streaming video distribution and advertising …
Tiger Pistol Launches Dynamic Video Ad Creation Capability to Its Social Advertising for Local Platform
Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced the launch of its …
Interactive Shoppable Video Advertising Converts Standard Automotive Video Ad into an Engaging Dealership Test Drive Opportunity
Mobiquity Technologies and Source Digital Partner to Pilot New Video Advertising Technology Today, adtech company, Mobiquity Technologies announced partnership with …
Simpli.fi Enables Addressable Programmatic Advertising for 126 Million US Households Based on over 500 Demographic Variables
Programmatic Advertising Leader Simpli.fi ‘s User Interface Now Enables Advertisers to Easily Curate and Execute against Precisely Defined Addressable Audiences …
CloudCommerce Benefiting from Powerful Digital Advertising Trend
2019 Is the First Time Digital Advertising Spending in the Us Will Overtake Traditional Advertising CloudCommerce, Inc. (CLWD), a leading …
Trustpilot Launches First-Ever Consumer Advertising Campaign
“Be Heard” Rallies Consumers to Embrace Their Differences and Unite on the World’s Most Powerful Review Platform Trustpilot, the leading …
Hispanics Feel Underrepresented in Beauty/Personal Grooming Advertising, Seek More Product Choices, AARP Report Finds
Despite Spending Nearly Twice As Much on Beauty Products than the General Population, Hispanics 50-Plus Report Feeling Ignored By Beauty …
LIFEAID Launches Northern California Advertising and Retail Marketing Campaign with Pro-Basketball Star
LIFEAID Beverage Co. signs Golden State Warrior star Kevon Looney FITAID, one of the most popular items in the LIFEAID …
Nexstar Broadcasting Transitions Advertising Sales to Impressions-Based Currency
Nation’s Largest Local Broadcast Company Will Shift from Ratings-Based Measurement to Selling Impressions Company is First to Provide Advertisers with …