Quadrant’s High Volume Location Data Sets Stamped with Blockchain-Enabled Authentication Technology Giving Quorum Unprecedented ‘Hyperlocal’ Targeting Ability Throughout Entire Consumer …
Flipboard Appoints Advertising Industry Veteran David Bell As New Board Member
Flipboard, the content discovery platform, announced that David Bell, former CEO of Interpublic Group and founder and chairman of global …
Simpli.fi Launches Foot Traffic Attribution for OTT/CTV Advertising
New capability enables advertisers to track lift in in-store visits by households exposed to OTT/CTV ads Simpli.fi, the leading programmatic …
Brave Expands Advertising Platform to Mobile Devices and Launches Brave Ads Certified Vendor Program
Privacy-Preserving Brave Ads Now Available on Brave Android Browser, Rewarding Users With BAT Two months after launching the first advertising …
Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation
CMG Radio Joins Major Broadcasters Using Veritone to Better Compete for Ad Dollars and Streamline Resource-Intensive Workflows Veritone Inc., the …
Centro’s Basis Automates Advertising Performance Reporting by Integrating LinkedIn Ads
Agencies Receive Daily LinkedIn Ad Delivery Data Formatted to Match Overall Campaign Reporting Structure; Integration Reduces Time Required to Unify …
Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board
Appointment follows the company’s $227 million funding announcement last month Adjust, the global leader in mobile measurement, fraud prevention and …
Irish Firm VideoElephant Drives Global Supply for Online Video Advertising With a Fresh Capital Raise of €5.5 Million
Fast-growing Irish online video distribution company VideoElephant has closed a €5.5 Milion funding round led by blue chip Irish investor …
VAB Multiscreen TV Advertising Campaign Launches
VAB Launches “You Innovate TV Elevates” Campaign Featuring Peloton And Touch Of Modern Direct-To-Consumer Company Founders VAB, an insights-driven, research …
Advertising Giant Dentsu Signs Partnership with Israeli Tech Firm Imprint
Japanese Advertising Corporation Dentsu INC. Has Signed a New Investment and Multilateral Business Cooperation Agreement With Imprint Social, a Tel …
Brightcove Publishes Over-the-Top (OTT) TV Research with Insights on Adoption, Payment, and Advertising Preferences in Singapore
Over 70% of Singaporean Respondents Open to Ad-Funded Subscription Video On-Demand (Svod) Service at a Reduced Price Brightcove Inc., the …
Connected TV is Transforming the Digital Advertising Ecosystem: Extreme Reach’s Latest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTV
Impact of CTV’s Surging Popularity Includes Highest-Ever Completion Rate and Longer Ad Length With impressions increasing nearly 60 percent year …
Taptica International Rebrand Reflects Video Advertising Leadership
Tremor International Ltd, a global leader in advertising technologies, announced that it has rebranded, changing its name from Taptica International …
Connected TV is Transforming the Digital Advertising Ecosystem: ExtremLatest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTV
Impact of CTV’s surging popularity includes highest-ever completion rate and longer ad length With impressions increasing nearly 60 percent year …
It’s Time to Stamp AI’s Authority on Every Online Advertising Campaign
Online advertisements are becoming increasingly hyper-targeted with the rise of social media. Social media platforms such as Facebook, Twitter, Youtube …
TVSquared Releases Direct-to-Consumer TV Advertising Performance Report
TVSquared, the worldwide leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC …
Mobile Marketing and Advertising Tech Company Vehicle Relaunches as Sinch Engage, Setting a New Standard for Personalized, Relevant Customer Engagement
New Agency Matches Dynamic Messaging Technology With Advanced Creative, Empowering Brands to Reach Consumers With Personalized Video and Other Rich …
P&G’s Marc Pritchard and Brand Leaders from Taco Bell and LEGO Take on the Future of Advertising, Platforms and Purpose at Wake up with the Economist
“Advertising will not exist in the future” Mark Pritchard, Chief Brand Officer, P&G “Purpose isn’t just about interesting ads that …
Unity Technologies Finds That 63% of Creatives Struggle with Implementing AR Advertising
Client and consumer demand is scaling faster than technical competency, survey reveals To mark the second day of Cannes Lions …
Buddig Launches National Advertising Campaign “Lunchtime Anytime”
New hyper-targeted marketing push looks to redefine “lunchtime” Carl Buddig and Company (Buddig), along with their newly appointed agency of …