Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by …
Get Ahead of Competition With New SocialPeta Advertising Intelligence Database
Essential Advertising Marketing Spy Tool – SocialPeta In today’s hyper-competitive marketing environment, digital marketers need all the help they can …
OUTFRONT Media Awarded Long-Term Advertising Contract By The Washington Metropolitan Area Transit Authority
OUTFRONT Media Inc. announced today that it has been awarded the advertising franchise for the Washington Metropolitan Area Transit Authority …
Gojek and The Trade Desk Launch Advertising Partnership in Indonesia
First Online to Offline (O2O) Measurement Solution in South East Asia Bringing Partners’ Business Growth to the Next Level Gojek, …
Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020
The IoT allows more and more consumers to have an online presence almost 24/7 via devices: smartphones, tablets, smart boxes …
A New Decade Dawns – The Shaping of the Advertising Ecosystem
If you must look back at the past to see the future, 2019 will certainly help advertisers shape their future …
AdTech Roundup: Top Coolest Things in Advertising Technology
Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements FreeWheel, Innovid, Comscore, …
Winterberry Group Research Finds US Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, up More Than Seven Percent Over 2019
The Outlook for Data Driven Advertising & Marketing 2020 Sees “High Probability for Solid Growth”; Research Reviews the Trends Shaping …
Comscore Television Viewing Data Helps Predict Advertising Audience Decline
New Research Utilizes Artificial Neural Networks, Harnesses Comscore’s Massive Television Viewing Database to Quantitatively Assess Influencing Factors Affecting Ad Avoidance …
Fishbat Explains the Vital Role Patient Recruitment Advertising Will Play in 2020
With the start of a new year comes the launch of new promotional strategies for companies. This is no different …
Malvertising: How It Ruins a User’s Day, and Destroys Their Trust in Digital Advertising
It’s Saturday morning. You have just brewed your first (or second, or even third, no judgments here) cup of coffee, …
Doing the Work from the Inside Out: Rewriting the Rules for Digital Advertising
Digital Advertising needs a shakeup. The only way to rebuild, to effect big, bold change, is to do the work …
Personalized, Emotional Marketing To Doctors Spurs 34% More Action Than Standard Industry Advertising
Doctors Are More Motivated to Treat Patients for the Better When Content Resonates Personally, Third Annual Wunderman Thompson Health Inertia …
Leading Broadcast and Cable Networks Join Nielsen to Test Linear Addressable TV Advertising Platform
A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal, WarnerMedia and other media publishers double down on addressable TV initiatives ahead …
IBM Launches Advertising Accelerator with Watson
First-to-Market Advertising Solution Leverages Artificial Intelligence to Predict Creative Elements and Classify Audiences to Help Drive Optimum Engagement for Clients …
FOX News Media Forms Strategic Advertising Partnership With HEVĒ for Branded Content
FOX News Media has formed a strategic advertising partnership with Emmy ® award-winning branded content agency, HEVĒ, announced Jeff Collins, …
Provision Holding Receives Letter of Intent to Collaborate on Retail Channel Advertising Programs
Provision Holding, Inc. announced that the Company has received a letter of intent from a leading New York City based …
GoZone WiFi Enhances Digital Advertising for Retail, Large Public Venues, and Smart Cities
GoZone WiFi (GoZone), the leading US-based venue intelligence and guest engagement company, has released an advanced WiFi advertising solution which …
How VDO.AI is Building the Future of Internet Advertising
Advertising technologies are undergoing a transformation. VDO.AI is the technology innovator in digital video. The company which derives its name, …
Fox Corporation Announces Executive Promotions in Advertising Sales Organization
Sports Ad Sales Team Expands with Addition of Brian Nyemchek Fox Corporation announced the promotion of several executives in its …