Aurora Mobile Partners with The Trade Desk to Provide Strong Support For Digital Advertising

Aurora Mobile Limited, a leading mobile developer service provider in China, today announced that it has entered into a strategic partnership with The Trade Desk, a global demand-side technology platform for advertisers. Aurora Mobile and The Trade Desk will jointly provide advertisers with premium big data solutions leveraging Aurora Mobile’s powerful artificial intelligence (“AI”) and advanced analysis technology, helping advertisers improve the reach, scale and effectiveness of their advertising campaigns. Marketing…

How to Start Creating the Change Advertising Needs

As stated in a 2019 Forrester report, advertising is facing an “existential need for change,” having unwillingly surrendered its once leading role in understanding consumer culture to Big Tech. With third-party cookies crumbling and first-party data becoming more important again, now, advertisers and their agencies have a unique opportunity to regain some control and more effectively market to prospective and existing customers. Unfortunately, most of the industry concerns revolve around the following questions, or…

China Advertising Association and Trustworthy Accountability Group Launch New Standards to Fight Criminal Activity and Promote Brand Safety…

China Advertising Association (CAA) and the Trustworthy Accountability Group (TAG) - an advertising industry self-regulatory initiative to fight criminal activity and promote brand safety in the digital advertising supply chain - today launched TAG's international standards in the Chinese market. Building on the initial TAG-CAA collaboration from April 2020, the standards - in particular TAG's Certified Against Fraud certification – will provide companies in China with a robust certification and with it the…

Sourcepoint Launches ‘Privacy Lens,’ to Drive Privacy-First Advertising Transactions

The platform allows advertisers to identify media inventory suppliers that meet their quality standards for consumer privacy Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, today announces the launch of Privacy Lens to provide compliance and data ethics visibility for advertisers. The first privacy measurement and analytics platform in the market, Privacy Lens allows advertisers to set their own unique data privacy parameters and evaluate inventory sources to…

Cardlytics To Acquire Dosh To Bolster Digital Advertising Offering

Cardlytics , a digital advertising platform, announced today its planned acquisition of Dosh, a cash-back offers platform, for $275 million in cash and stock. Marketing Technology News: RTB House Wins 2021 Best Places To Work Award Founded in 2016, Dosh is best known for creating a consumer app that provides cash back for millions of consumers from thousands of merchants. The Dosh app delivers an individualized consumer experience, providing the right offer to the right person at the right time, which has resulted in…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adtelligent, Adverty, InMobi, Origin, to Centro. Adtelligent Introduces Native Support for AMP Ads Adtelligent is pleased to announce that its efficient ad tech platform now natively supports Accelerated Mobile Pages (AMP) integrations for ad monetization. This US-based company is in the process of designing a demand pathway optimization solution that will bring back the much needed…

Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies

New creative offering provides advertisers with full range of video solutions across all screens using proprietary emotional and brand data Leading video ad platform Unruly announced the launch of its new data-driven digital creative studio. The bespoke studio, named Tr.ly (pronounced Truly), will give advertisers access to a full range of video creative solutions across all screens. Services range from the creation of a brand’s digital assets from scratch to the optimization of existing assets to help drive better…

MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace

Penguin Random House is the First Brand to Join Multicultural Publisher Marketplace with Nearly 1,000 Publishers MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced the expansion of its Purpose-Driven Advertising initiative via its Multicultural Marketplace. The Marketplace is designed to activate advertising spends on nearly 1,000 multicultural publishers that are either owned by or focused on building content for People of Color. The Marketplace has enabled brands and…

Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption and US Patent

More Brands Using AI-Powered Facial Coding Technology Over Surveys To Gain A True Understanding Of Human Response and Video Creative Performance Realeyes, a pioneer and leader in video attention measurement, announced today that its flagship PreView SaaS product has exceeded industry expectations by initiating a blue-chip roster of brand clients including Mars, Church & Dwight and Hershey’s among others. The company also has completed a breakthrough creative and media analytics assignment for influential political data…

Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind

Strengthens Robotic Process Automation in Basis, Centro’s Omnichannel Ad Management Platform Centro, a global provider of enterprise automation technology, announced the acquisition of QuanticMind, a developer of predictive advertising technology for digital channels. QuanticMind’s martech platform utilizes artificial intelligence (AI) and machine learning to unify and analyze data, which powers its software for search, keyword bid management, and marketing intelligence visualization. Basis, Centro’s flagship automation…

CloudCommerce to Change Corporate Name to AiAdvertising

The Company closes $10 million equity financing and is changing its corporate name to AiAdvertising, Inc. to better reflect its focus on using artificial intelligence (AI) to reduce the cost of advertising CloudCommerce, Inc., a leading provider of digital advertising solutions,  announced that it has raised $10 million of equity capital and is changing its corporate name to AiAdvertising, Inc., to better reflect the Company’s focus on using artificial intelligence (AI) to reduce the cost of advertising. "With our…

Audience Platform and AdAmp Deliver One-Stop Solution to Bring Television Advertising to Small and Mid-sized Businesses

New Partnership Makes it Possible for SMBs and Agencies to Compete on Leading Cable and Streaming Networks Audience Platform, a leading advertising solution for traditional and digital media publishers, announced a partnership with AdAmp.TV to bring its full-service AdSuite to small and mid-sized businesses and agencies. This partnership fills a void in the industry by providing a DIY platform that makes it possible for local brands to manage traditional and digital television advertising unlike ever before. Most ad…

InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World

Anzu.io, the world’s most advanced in-game advertising platform, announced today a new partnership with InMobi Exchange, the world's largest independently owned mobile in-app advertising exchange. Gaming, with its audience of over 3.1 billion gamers and revenues approaching $175 billion, is becoming an attractive media channel as the industry grows at an exponential rate. Recent research has shown that mobile gaming audiences increasingly prefer free-to-play, ad-supported games over games with other monetization models…

Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One

No one could blame the digital marketing community for feeling exhausted right now. Over the past year, the COVID-19 pandemic has disrupted the normal operations of most businesses and, for many, the work of digital marketers has been a crucial element of their organization’s response. Now, digital marketers are facing unprecedented levels of upheaval in how they find, reach and engage customers. Apple has announced that in the interest of consumer control, it will give users more ability to opt-out of targeting or…

Adverty Outlines a Unique Opportunity to Boost Monetisation Significantly With Seamless in-Game Advertising on the Unity Platform

Join the leading in-game advertising specialist on 3rd March to find out more about this opportunity and for the chance to win up to $50,0000 Adverty, the leading in-game platform for advertisers, agencies and game developers, will outline a unique opportunity to significantly boost monetisation with seamless in-game advertising on the Unity platform at a seminar taking place on 3rd March 1pm UK / 2pm CET. The upcoming seminar by Adverty will unveil how to integrate its Unity software development kit (SDK) into mobile…

Adnami Partners With Omnicom Media Group in Sweden to Help It Deliver High-Impact Advertising Programmatically

Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high impact advertising for its wide range of clients. Adnami facilitates opportunities to stand out in digital display buying, with its standardised solutions and programmatic capabilities also driving efficiencies in media buys. Marketing Technology News: …

Top Instagram Advertising Tools for Food Businesses

Instagram has become a powerful tool for businesses. Even more so for the food industry. There are over 327 million posts tagged #food on Instagram. Additionally, as per The Independent, millennials, each year spend an average of five days browsing food on Instagram. Thirty percent cite to avoid a restaurant with a weak Instagram presence. All in all, this makes Instagram a valuable asset for small and local food businesses, which, they must master.  Let’s see what are the different tools they can use to leave a strong…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Cybba, Flipkart, Colling, Comscore, to Taboola. Cybba Announces Launch of New Data Platform Powered by AWS Cybba, a global technology-enabled service provider that offers a unified suite of digital marketing and advertising solutions for online businesses, announced the launch of its new data platform powered by Amazon Web Services (AWS). The platform has been successfully integrated…

Ideoclick Extends Strategic Ecommerce Expertise Beyond Amazon to Include Leading Advertising Platforms Instacart, Walmart and Target

Single vendor solution now supports Amazon, Instacart, Walmart and Target for cohesive cross-platform online advertising strategies Ideoclick, Inc., the provider of the industry's leading e-commerce optimization platform, announced its strategic e-commerce expertise now extends beyond Amazon to include leading advertising platforms Instacart, Walmart and Target. The move will provide Ideoclick's customers with a single vendor advertising management solution and comprehensive, API-driven-view of digital performance across…

Latest in Content Advertising: No more Facebook News for Australian Users

In times of COVID-19, Facebook emerged as a dominant source of news and information related to the pandemic. It is one of the few free-to-publish news platforms that adhere to the third-party fact-checking program with Agence France-Presse and Australian Associated Press. However, things changed this week with the company’s decision to block users and publishers from accessing its news feed online. Australia-based Facebook users would no longer receive Facebook News or notifications from news publishers as the global social…