As consumers head outdoors, the two advertising networks aim to connect brands with key decision-makers on the road and in retail. Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery…
Read More...

"AI, Privacy and the Future of Digital Marketing" Describes How AI Resolves Mounting Tensions Between Ad ROI and Consumer Privacy Scibids, the global leader in artificial intelligence for digital marketing, has released a reference guide…
Read More...

Mid-year trend update shows cross-device and third-party data targeting is on the rise Choozle, a self-service programmatic ad platform, released the findings of its 2021 mid-year digital advertising trend report. The report, which…
Read More...

Lee Enterprises, Incorporated, a leading provider of trusted local news and information and a major advertising platform in 77 markets, announced the company will work with Amazon Advertising to offer “Over The Top,” or OTT, services to its…
Read More...

The global internet advertising market is growing at an astounding CAGR of 24.7% during the forecast period. Businesses use internet advertising such as banners, pay-per-call ads, pay-per-click ads, and pop-ups through e-newsletters, search…
Read More...

MCAP Acquisition Corporation is sponsored by an affiliate of Chicago-based asset manager Monroe Capital LLC AdTheorent’s privacy-forward programmatic digital advertising platform uses machine learning models fueled by…
Read More...

The extended partnership sees AdsWizz and Altice Media Ads & Connect achieve ACPM certification for live streams and thus enter the official audience ranking AdsWizz, the global leader in digital audio and podcast technology solutions,…
Read More...

Global Senior Advertising Executives Cite Automation, Real-time Measurement and Sophisticated Targeting as Key Benefits The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in…
Read More...

Deal enables accurate brand safety and contextual categorization for podcasts and audio content Comscore , a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement with Acast, one of the…
Read More...

BBTV Holdings Inc. , the leading creator monetization company with a mission to help creators become more successful, has engaged Martin Cass as a strategic consultant for its Advertising Sales division. Marketing…
Read More...

New Case Studies Highlight the Benefits of Using MarinOne Across Paid Search, Social and eCommerce Campaigns. Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced…
Read More...

The concept of advertising has come a long way from the days of newspapers and radio jingles. Today, advertising has become part and parcel of our internet experience. From the banner ads that we find on every web page to the pop-up ads…
Read More...

Amidst shifting online and in-store shopping behaviors plus evolving media consumption patterns, CPG advertisers today are emerging from the pandemic with more challenges than ever before when it comes to effectively targeting, engaging,…
Read More...

We are consuming apps by the dozen, we open more mobile applications than doors today. According to a survey, apps are capturing consumer attention most of the time. As per eMarketer, we spend 26% of our time on online media, and 88% of our…
Read More...

Anzu.io, the world’s most advanced in-game advertising platform, today announces a new partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites…
Read More...

Renaissance Commerce recently highlighted the importance of using targeted, data-driven strategies as a core component to any successful digital marketing campaign, especially for fast growing mid-sized companies. An award-winning,…
Read More...

All producers at the firm will receive personalized campaigns targeted to their ideal networks Adwerx, the leading provider of localized digital advertising for over 200,000 enterprises has launched online listing and retargeting…
Read More...

With the release of Compulse 360 software for digital media, Compulse offers purpose-built tech, expert managed services, and transparent pricing that will enable clients to run local campaigns at scale Driven by the need…
Read More...

Digital.com, a leading independent review website for small business online tools, products, and services, has named Marketing 360® to its list of best advertising agency software of 2021. Over 125 solutions were evaluated based on core…
Read More...

Cohere Capital, a Boston-based private equity firm focused on investing in leading tech-enabled middle market companies, announced that it has made a strategic growth investment in San Luis Obispo, California-based iPromote. iPromote is…
Read More...