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CommerceIQ Launches Industry’s First Advertising Managed Service Enabling Consumer Brands

New Omni-Channel Managed Service Provides Full-Funnel Advertising Optimization For Amazon; Beta Trials Initiated for Instacart and other Retailers Hundreds of Leading Consumer Brands Including Brawny, Quilted Northern, Black+Decker, Remington and Greenworks Use CommerceIQ Advertising to Accelerate Market Share Growth and Achieve Up to 40% Incremental Sales and 20% Improvement in Profitability CommerceIQ, the leader in Ecommerce Channel Optimization, launched a fully managed omni-channel advertising service powered by…

App Annie Ascend Unlocks Mobile Advertising and Monetization

App Annie, the leading mobile data and analytics company, announced the availability of App Annie Ascend. This will introduce the first mobile performance suite that provides both app market data as well as advertising analytics. All of this is powered by data science and derives insights from benchmarking data. Marketing Technology News: Weyland Tech Engages The Benchmark Company to Explore Strategic Alternatives Brands and publishers attempt to optimize ad revenue and user acquisition with fragmented data sources…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Fiksu, Viamedia, AudioMob, Adwerx, and Baidu. Fiksu DSP Launches BidMind, a CTV Advertising Platform Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry’s largest proprietary datasets with powerful optimization and segmentation tools helping…

Berkshire Hathaway HomeServices Automated Digital Advertising Program Powered by Adwerx

Popular program has delivered strong ROI for the leading franchisor, who will build on proven success by expanding its use of the Adwerx Enterprise Automation Platform In May of 2019, the Berkshire Hathaway HomeServices Automated Advertising Program powered by Adwerx Enterprise launched to the franchise system’s nationwide network of over 50,000 real estate agents, giving every network member access to a suite of digital advertising services as part of a system-wide initiative to build the Berkshire Hathaway HomeServices …

AudioMob and Targetspot Combine to Revolutionise In-Game Advertising

Online, in-app gaming is an estimated $65billion (£51billion) industry with huge, highly engaged audiences ranging across all age groups, gender and geos. Gaming has never been more popular than in the current moment with 45% more time now devoted to the medium since the Covid-19 crisis. Yet in-app advertising, which forms a significant portion of this revenue, has always posed a challenge for both publisher and advertiser, where traditional video and display advertising can be disruptive to the gaming experience. This can…

Viamedia Expands Advertising Partnership With MetroNet

Viamedia will Continue Managing Ad Sales in 5 Key Markets, Adding Representation in Lexington, KY Viamedia, the television industry’s largest independent local ad management company, today announced it has renewed and expanded its advertising sales representation with MetroNet, a cutting-edge fiber-optic communication services provider. Viamedia will continue managing five key MetroNet markets – Terre Haute, IN; Louisville, KY; Lafayette, IN; Ft. Wayne, IN; Indianapolis, IN – while adding representation in Lexington, KY.…

Fiksu DSP Launches BidMind, a CTV Advertising Platform

Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment. Marketing Technology News: Signavio Selects…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Salespanel,  Adelphic, Bonzai, Digicel and Adverttu. Salespanel Launches Low-Cost B2B Facebook Advertising Software to Help Companies Engage  B2B marketing software Salespanel launches an advertising feature to help customers market to their business clients and properly engage them through the crisis, as people now spend more time on Facebook. Facebook advertising is usually more…

Digicel Ceases All Paid Advertising On Facebook Platforms In Anti-Hate Speech Stand

Digicel will cease all paid advertising activities on Facebook platforms globally for the month of July, it was announced today, as the company takes a stand against hate speech online. The move is in solidarity with a number of leading global brands who have moved to send a strong message to Facebook that enough is enough and force it into affirmative action instead of idly standing by as its platforms are used to spark and spread negative, damaging and violent messaging. Marketing Technology News: iconectiv Appoints…

AdTech Partnership: Bonzai Brings Creative Ad Formats to Adobe Advertising Cloud

The partnership signifies an increase in appetite from advertisers and marketers for Bonzai’s programmatic creative management platform integrated into Adobe Marketing Cloud. Bonzai can save creative production time by up to 60%. Leading global programmatic creative management platform, Bonzai, has announced a new partnership with Adobe Advertising Cloud. Bonzai is a leading Programmatic Creative Management Platform leveraged by top Fortune 500 brands. Founded in 2011, their innovative and integrated self-serve…

Adelphic Expands Programmatic Audio Advertising Capabilities Through New AdsWizz Integration

Audio Partnerships Offer Access to More Than 90% of Available Streaming Audio and Podcast Inventory Adelphic, a Viant subscription-based self-service platform for omnichannel programmatic advertising, today partnered with AdsWizz, the leading global technology provider for digital audio advertising solutions, expanding Adelphic's premium programmatic audio inventory offering to include significant additional streaming audio and podcast inventory. As part of this new partnership, buyers using the Adelphic DSP will now be…

Salespanel Launches Low-Cost B2B Facebook Advertising Software to Help Companies Engage

Salespanel's newly launched advertising solution helps B2B businesses qualify their visitors in real-time and run highly targeted advertising on low-cost, high-engagement platforms like Facebook and Instagram  B2B marketing software Salespanel launches an advertising feature to help customers market to their business clients and properly engage them through the crisis, as people now spend more time on Facebook. Facebook advertising is usually more appropriate for general consumers (B2C), but Salespanel's feature makes it…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from SpotX, AdQuick.com, Radiant Insights, Knorex and Stingray. SpotX and Acxiom Partner To Support IPG Data-Driven Video Advertising SpotX, the leading global video advertising platform, announced a new partnership with Acxiom, the data and technology foundation for the world’s best marketers, to offer enhanced audience-based buying capabilities and improved inventory matching using…

Stingray Radio Provides Over $20 Million in Radio Advertising Grants to Over 5,000 Local Canadian Businesses

Stingray, a leading music, media, and technology company, is proud to announce that the establishment of the economic stimulus plan via its 104 radio stations helped 5,000 local businesses to obtain grants in the form of radio advertising during this unprecedented crisis. A total of $20 million is awarded in markets across Canada, where Stingray operates local radio stations. This amount represents $5 million more than initially planned. Marketing Technology News: Commvault Named 2020 HPE Momentum Storage Partner of the…

Knorex Unveils its AI Engine KAIROS to Power Universal Advertising in Knorex XPO

Knorex announced the launch of its AI engine called Knorex KAIROS which puts the power of AI into the hands of agencies and marketers in automating and scaling their digital marketing execution across multiple marketing channels and devices Knorex, the leading provider of cross-channel marketing cloud platform, announced the launch of its Artificial Intelligence (AI) engine, Knorex KAIROS™ which underpins its flagship marketing cloud platform - Knorex XPO, as the automation, optimization and predictive analytics nexus. This…

Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights

The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms with customized ad features…

Winterberry Group Research Identifies the Significant Changes Ahead for Identity in Marketing and Advertising

New research provides comprehensive look at identity in a privacy first, post-cookie world Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today released new research: “Identity Outlook 2020: The Evolution of Identity in a Privacy-First, Post-Cookie World.” The research provides a comprehensive look at the current state and future outlook for identity in marketing and advertising. “This research facilitates understanding of the…

How Precise Location-Based Advertising is the Future of Mobile Marketing

Here is a familiar situation: you are walking down a street and (provided that your GPS is on and you have a Wi-Fi signal) you go past a storefront that then serves your phone a mobile ad or coupon offer. But what if there were so many brick-and-mortar stores on that street that the ad you were served was for the wrong store? Or maybe you get the right ad for a store you usually frequent, but at that time when you are passing it, you don’t need it? The above scenarios are both a misplaced opportunity and a missed advertising…

AdQuick.com Launches Programmatic Software to Take the Risk and Uncertainty Out of Out-of-Home Advertising

With 48-hour Attribution Data, Digital Marketers Can Rapidly Adapt to the Changing COVID-19 Environment and Diversify Campaigns Across 500,000 Digital Screens AdQuick.com, the Out-of-Home (OOH) AdTech company, today announced its new programmatic demand-side platform (DSP) for Digital OOH (DOOH). AdQuick's DSP offers unparalleled access to digital screens with 48-hour attribution reporting, multiple SSP integrations, and geospatial audiences targeting. Built from the ground up for digital marketers, they can now adapt to…

SpotX and Acxiom Partner To Support IPG Data-Driven Video Advertising

Partnership enables enhanced audience-based media buying from the supply-side through curated and actionable data, across all screens and streaming platforms SpotX, the leading global video advertising platform, announced a new partnership with Acxiom, the data and technology foundation for the world's best marketers, to offer enhanced audience-based buying capabilities and improved inventory matching using Acxiom's data. The new integration layers data on the supply-side, thereby allowing advertisers who are purchasing…