In the next five years, online advertising revenues will almost double from $190 billion in 2022 to $362 billion in 2027 according to latest research from Omdia. Omdia Senior Research Director, Maria Rua Aguete said: "Netflix is expected…
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Advertisers who want to reach their target audiences and generate optimal brand lift will find extremely fertile ground in audio advertising, especially given the sharp rise of streaming platforms and podcasts. Podcasting and audio…
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Agreement Represents Next-Generation AdTech Company’s Largest Contract to Date AiAdvertising, Inc, a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build…
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Market leadership and company innovation in omnichannel advertising technology validated by authenticated customer reviews Mediaocean, the mission-critical platform for omnichannel advertising, today announced the company was named a…
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Choozle uses Mirantis’ DevOps-as-a-Service enabling its engineers to focus on customer innovation while shifting from AWS to Google Mirantis, freeing developers to create their most valuable code, announced that Choozle, which provides a…
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New integrated ad experiences yield higher brand awareness, more engagement and fewer disruptions for viewers Zype, the leading video API and infrastructure platform, and TripleLift, the advertising technology company reinventing ad…
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Capturing a customer's attention starts with providing an immersive experience. Consumers' tolerance for ads is near rock bottom: Almost nine out of 10 say they dislike or do not engage with ads. But when ads use augmented reality (AR)…
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User reviews spotlight account-based marketing leader's implementation, high performance, and easy set up Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a…
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New study from purpose-led ad platform Good-Loop for Climate Week finds lack of sustainability training halting progress; six out of 10 digital marketers currently tracking CO2 emissions More than three-quarters of marketers think the ad…
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JCDecaux wins a 10-year contract with ViaQuatro to operate Line-4 advertising in the São Paulo metro becoming the largest Metro media company in Brazil JCDecaux SA , the number one outdoor advertising company worldwide, announces that it…
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Sanofi capitalizes on patient/pharmacy trust with national-to-local social campaigns runthrough independent pharmacy network Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, announced…
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Combination of 605’s rich linear data and Conviva’s digital streaming data pipeline to provide a complete, converged and de-duplicated view of media consumption in U.S. ​households today 605, a global leader in television and…
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TGI Sport (TGI) has agreed to acquire Brand Brigade, the groundbreaking advertising technology company specializing in virtual advertising and product placement, the company announced today. The deal adds another best-in-class…
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The Company's Enterprise Privacy Solutions Unit Won Three New Leading Customers Safe-T Group Ltd, a global provider of cybersecurity and privacy solutions to consumers and enterprises, today announced that its enterprise privacy unit won…
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As advertising budgets tighten, new report reveals opportunities to leverage outdoor formats AdQuick.com, the top out-of-home (OOH) advertising marketplace in the world, announces the results of its report, Debunking Myths and…
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VSBLTY Groupe Technologies Corp., a leading software provider of security and retail analytics technology, today announced that it is partnering with Perpetual Media, LLC to provide programmatic advertising to Winkel Media in Latin America.…
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Midha, who currently serves as Comcast Advertising’s Chief Growth Officer, will lead Effectv in its transformation to a multi-screen, data-driven audience delivery company. Comcast Advertising announced that it has appointed Pooja…
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Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced it is ranked No. 1 by Great Place to Work and Fortune magazine among this year’s Best…
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Great Place to Work® and Fortune have honored Frequence as one of the 2022 Best Workplaces in Advertising & Marketing™. This is Frequence’s first time being named to Fortune’s list, that Frequence is one of the best companies to work…
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Roku launches a new certified partner program to make it easy for advertising agencies to help small-and-medium sized clients grow their businesses Camelot Strategic Marketing & Media and Roku announced that Camelot is the…
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