New Study Commissioned by TextNow Finds Purpose-Driven Content and Meaningful Connections are Key Drivers TextNow, the leading mobile app offering free cellular and WiFi-enabled phone service supported by mobile advertising, unveils new…
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Six Months After Initial Study: Consumers Want More Utility; Privacy Regs Loom; and the Ad Ecosystem Struggles to Retain Talent Six months after its first study, PwC and IAB, the digital media and marketing trade association, have…
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With a shortage of sophisticated advertising products that reduce the onus on publishers, ADvendio is excited to fill a much-needed gap in the US market. With the debut of a self-service advertising solution, ADvendio is poised to redefine…
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Acquisition is expected to strengthen ironSource’s platform offering for app developers, and is intended to further expand its customer base in games and apps beyond games ironSource a leading business platform…
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New study shows that 71% of all travelers (short and long-distance) plan to book travel for 2022 Rakuten Advertising released the results of its 2021 Travel Survey, which found that while consumers expected to spend on average $1,000 on…
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Yamgo, a platform that rewards users with crypto assets for completing tasks and online shopping, has leveraged AdsDax’s advertising network to race past 100,000 users AdsDax, a global advertising network that uses…
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CTV consumption that started to grow at the beginning of the pandemic accelerated greatly from that time. By now 78% of households in the USA are using CTV and it continues scoring points and attracting new audiences, providing marketers…
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85% of advertising executives have shifted their focus towards ethical standards in DOOH advertising The Digital Out of Home (DOOH) market was estimated to be worth around $41.06 billion by the end of 2020, according to new research from …
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The Rearc Accountability Working Group Releases id-sources.json for Public Comment As the advertising ecosystem readies itself for a post-cookie world, it is not readily clear which companies are adopting the various new user ID solutions.…
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Join Viant Technology Inc. at this year’s Advertising Week NY, taking place virtually and in-person in New York City starting October 18. Marketing Technology News: MarTech Interview with Jason Brown, Addressable Advertising Lead for…
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MediaMath, acclaimed independent advertising technology company for leading brands and agencies announced it has redesigned, key elements of its omnichannel platform that combines a flexible identity foundation, complete supply chain…
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Liberated Syndication Inc. (“Libsyn” or “the Company”), the industry’s leading podcast hosting platform and advertising marketplace, provided an update on podcast advertising rates. Marketing Technology News: Liberated Syndication…
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Expanded partnership with Google enables advertisers to fully inform their video investment planning across all screens for an accurate view of true reach and frequency Comscore, a trusted partner for planning, transacting, and evaluating…
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Campaigns began testing on Facebook and other networks that align with the Company’s target user demographics, designed to focus on artist acquisition and genre diversity Friendable Inc., a mobile technology and marketing company, is…
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In Celebration of Indigenous Peoples' Day, Storyblocks Adds New Media Collections Highlighting Themes such as Indigenous Joy, Community Conservation and Food Sovereignty Storyblocks, the first and largest subscription-based platform…
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In marketing, attracting consumers is much easier once the target audience is established. But, doing that is not easy, which is why Big Data became of the most important tools in advertising, explains online entrepreneur Daniel…
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Consumer expectations for video entertainment are undergoing an immense evolution. While the pandemic has certainly played a role in driving up consumer expectations, the rapid proliferation -- and deep penetration -- of Smart and Connected…
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Clear Ads founder and CEO, George Meressa, was featured recently in an article outlining his road to success. Clear Ads is an Amazon advertising agency based in the UK but services clients worldwide. Successful entrepreneur George Meressa,…
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How are consumer interests and intent shifting and how can this impact the way advertisers and marketers plan their overall media mix? Jason Brown, Addressable Advertising Lead for WarnerMedia Ad Sales shares a few trends in this chat…
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This is the first enterprise Veritone Attribute agreement in New Zealand and ensures MediaWorks has near real-time access to data-driven advertising insights Veritone, Inc., creator of aiWARE, a hyper-expansive Enterprise…
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