Company Debuts Industry-First Companion Ad Solution at OAAA Geopath Conference Quorum’s new ad platform for the out-of-home (OOH) advertising industry …
Smartology Enables Charities to Develop Contextual Advertising Campaigns to Support Fundraising in Real Time
New Approach Ensures the Third Sector Can Target Articles Contextually with Relevant AD Messages Smartology, the technology firm named as …
Triton Digital Integrates dataxu’s TouchPoint DSP with the a2x Programmatic Marketplace to Provide Buyers with Access to Top-Tier Digital Audio Advertising Inventory
Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the integration of its …
Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising
On April 11, IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment about Programmatic …
Bain & Company Introduces Bain Media Lab; Announces Partnership With Hive And Launch Of Mensio, An AI-Powered Analytics Platform To Analyze TV Advertising And Sponsorships
Bain & Company announced the formation of Bain Media Lab, a business that will feature a portfolio of digital products …
Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads
PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its …
Vidoomy Launches an Advertising Revolution. An Interactive Video That Even Allows You to Make Purchases
Video advertising has always been crucial when it comes to impact users. Thanks to its dynamism and clearness this type …
US Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet Advertising Revenue Report
Record-Breaking Digital Marketing Spend Represents 22% Year-Over-Year Growth US digital advertising revenues in 2018 reached an all-time historic high of …
CIMB Partner with AdsDax to Successfully Run Live Advertising Campaigns on Blockchain
CIMB Group, a Leading ASEAN Universal Bank, Believes AdsDax can Solve the Problems of Blockchain Advertising. Swansea, UK: UK-based ad …
How Do Foldable Screens Impact Mobile Advertising?
Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the …
Header Bidding, Private Marketplaces, and Video Dominated Mobile Advertising in Q4 2018
Mobile advertising has traditionally been a difficult sea for publishers and advertisers to navigate. Data from PubMatic’s Q4 2018 Quarterly …
Everything You Want to Know About Microsoft Advertising
Few days back, Bing Ads was officially rebranded as Microsoft Advertising. This rebranding marks a new evolution in the advertising …
Online Advertising – How to Make It 100% Effective?
Over the past few years, social networks for business have become an indispensable advertising tool. No surprise that companies spend …
Yes Marketing receives industry recognition from Webby Awards, Horizon Interactive Awards and the Internet Advertising Competition
The Leading Multichannel Marketing Services and Technology Provider Honored in Thirteen Different Award Categories for Their Work on Behalf of …
365 Retail Markets Inks On-Screen Advertising Partnership With Advana
365 Retail Markets said Advana, an advertising technology company, will be adding 365’s 20,000 plus micromarket screens including kiosks, digital signage, mobile …
AI Platform Pattern89 Plans Expansion Into Growing Digital Advertising Market
Pattern89, which offers an artificial intelligence platform to improve paid social advertising results, has announced that their platform is expanding …
Tetra TV Launches Transparent Advertising Network for Connected TV
The Breakthrough AD Platform Delivers Addressable Campaigns at Scale for Advertisers across Leading Video Publishers, Pay TV Operators, and Streaming …
How is Artificial Intelligence Improving Advertising in 2019
Artificial Intelligence (AI) is quickly becoming a mainstay in numerous industries across the world, enabling more efficient manufacturing, safer transportation, …
More Than 90% of Small Businesses Will Increase Advertising Spending in 2019
Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online …
Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018
Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has …