Comscore Vice President Kristin Sullivan-Stoesser to Moderate Panel at Advertising Research Foundation ‘Women in Analytics’…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce that Kristin Sullivan-Stoesser, Vice President, Commercial, will be moderating a panel at the June 10, 2021 ARF 'Women in Analytics' event. The discussion will focus on how everyone can develop a growth mindset to make their professional and personal life more meaningful. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award The panel will feature a distinguished roster of speakers from…

Inclusion Of Ethnic Minorities In Advertising Must Go Beyond Inclusion In The Final Outcome

While inclusivity in advertising is undeniably important, if a demographic is poorly represented, it  can backfire and alienate an audience, rather than presenting a brand as forward-thinking and inclusive. This is an issue that is continually arising, particularly in light of the emphasis on the Black Lives Matter movement across the globe. A recent study found that 51% of ethnic minorities feel TV advertising does not represent different cultures well enough, with 10% saying there is no representation at all. This lack…

CommScope Deploys Video Advertising Solutions Across a4’s Video Footprint

CommScope announced that a4, the advanced advertising arm of Altice USA, has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4’s video footprint, including both QAM-based and IP video services. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities “By leveraging the CommScope MDC Manifest Manipulation capabilities, we are able to enhance our subscribers’ experience and increase the value of our ad inventory.…

MediaKind Announces Two Senior Appointments to Elevate Business Strategy in DTC and Advertising Space

MediaKind has announced the appointment of Mark Ramberg as Group Vice President of Products, and Jeff Sherwin, as Executive Vice President, Technology Strategy & Operations. These newly created positions strengthen MediaKind’s technical capabilities and strategic commitment to the burgeoning direct-to-consumer (DTC) video, advertising, and sports markets, where it continues to invest and increase its presence. Between them, Ramberg and Sherwin bring over 45 years of experience in the DTC and advertising space, having…

The Power of Conscious Advertising And Why It’s the Future

The seismic shifts the world has grappled with in the past year: a global pandemic, social unrest, misinformation and increasingly louder calls for equality, have changed nearly every aspect of how we do business. It’s also had a significant impact on consumer priorities, with consumer sentiment changing drastically. We have all begun to look at commerce through a more socially and culturally informed lens.  People want to be involved with socially relevant and conscious causes, and they want the brands they support and…

Value Exchange Advertising: More Valuable Than Ever

We’re interrupted constantly. As consumers in the digital age, we run into interruptive marketing everywhere we go, and many of us have become professional ad avoiders. Our eyes know exactly where the X button is on annoying pop up ads, we swipe instinctively through ads between Instagram stories, and we pound the “skip ad” button on YouTube the moment it pops up. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award First-party data and large scale micro-targeting have made massive strides in recent…

P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising

P&G commits more than $1 million over three years and partners with GLAAD to bring together brands and agencies working to advance LGBTQ inclusion in advertising New GLAAD and P&G study of 200 senior marketing and advertising professionals finds executives recognize LGBTQ inclusion as a force for positive social change, yet concerns exist around response from LGBTQ community if representation is not authentic Today, Procter & Gamble (P&G) and GLAAD, the world’s largest lesbian, gay, bisexual, transgender…

GumGum Partners with NewsGuard To Stop Advertising Dollars From Funding Misinformation

GumGum, a global technology and media company specializing in contextual intelligence, announced its partnership with NewsGuard, which provides an added layer of protection for brands against advertising on websites that publish misinformation. As misinformation continues to rise, advertisers are more cautious than ever as to where their ads are being placed. GumGum’s partnership with NewsGuard expands its commitment to ensure that every ad is placed in a safe environment. GumGum’s supply side publisher inventory will…

Consumer Empowerment and the Future of Advertising

Throughout the early parts of the 21st century, consumer data became an important currency amongst advertisers looking to target high-value consumers. Billion dollar companies were formed on the basis of helping advertisers collect, parse and make sense of the 2.5 quintillion bytes of data produced by humans every day. But then, somewhere along the way, a curious thing happened: consumers pushed back. Whether through the use of ad blockers and privacy-safe web browsers or by proxy through governmental regulations,…

CloudCommerce Adds Digital Audio to Its Artificial Intelligence (AI) Advertising Solution

The Company’s AI-driven SWARM solution will include Audacy’s programmatic audio ad capability of reaching over 170 million consumers each month CloudCommerce, Inc. (CLWD), a technology driven provider of digital advertising solutions, today announced that SWARM, the Company’s AI-driven advertising solution, will now include programmatic audio ads reaching over 170 million consumers each month provided by Audacy, Inc. Marketing Technology News: Critical Event Management (CEM) Leader Everbridge Completes Acquisition of…

Storms to Bring the ‘Smartie Pants’ Software-As-A-Service Solution to Mobile Game Developers Globally and Help Boost Their…

Singapore-based gaming startup Storms announced its strategic partnership with Smartie Pants to bring the "Smartie Pants" ad revenue management Software-as-a-Service (SaaS) solution to mobile game developers around the world. Smartie Pants is an AI-powered solution that allows mobile game developers to increase their eCPM by up to 87% by enabling automated waterfall and bidding optimisation using machine learning algorithms. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals The…

Truthify, LLC Granted Patent by USPTO for Real-Time Emotion-Optimized Advertising

Truthify, the first mobile video platform to analyze consumer emotions in real-time, announced the issuance of patent number 10,990,166 by the United States Patent and Trademark Office for its emotion-optimized advertising technology. The technology, called Emotion-Optimized Journeys, is a method for using Emotion AI to determine the emotional reaction of a viewer, for example, to a video advertisement, and provide a custom next action based on their reaction. If a viewer shows happiness or surprise in response to a…

Pinterest Launches New Overview of Its Advertising Process to Help Simplify Paid Promotions

Have you considered Promoted Pins in your digital marketing plan? This may be worth a little extra consideration – the platform has seen a huge increase in usage over the past year as the adoption of e-commerce has accelerated throughout the pandemic. Now until 478 million monthly active users, who all come to the platform with an attitude about shopping and discovery, there is clearly an opportunity in Pins for the right brands. And today, Pinterest shared a new overview of how to use Promoted Pins to maximize your Pin…

SiriusXM, Pandora, and Stitcher Advertising Organizations Unite as SXM Media

Sirius XM Holdings Inc. announced that it is establishing a new combined advertising sales organization spanning its SiriusXM, Pandora, and Stitcher audio entertainment platforms and services. The new group, which will operate under the name SXM Media, will create a unified sales team, powering the audio advertising experience across its three iconic listening platforms, which represent the best in live radio, streaming music, and podcasting. With a reach of 150 million listeners, SXM Media gives brands, creators, and…

Affise Launches New Attribution Chain Technology to Measure Advertising Results

Affise launched a new type of attribution chain technology to measure mobile advertising attribution without the previously required user device identifier for advertisers (IDFA). The removal of the IDFA results from Apple’s App Tracking Transparency (ATT) roll-out. Initially expected in summer 2020 and later moved to 2021, the iOS14.5 release introduced the ATT policy, which from the moment of roll-out requires every app to get explicit permission from users to access their IDFA. In practical terms, requiring user…

OAAA Announces Standardization Guidelines And Best Practices For Exposure Methodology In Digital Out Of Home Advertising

The Out of Home Advertising Association of America (OAAA), released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home (DOOH) media. The "OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices" will establish an industry-wide measurement standard, while allowing for ongoing improvements. The trade organization worked with top member industry leaders to develop the guidelines and best practices to empower omnichannel…

Captivate Launches The Small Business Spotlight And Donates Up To $1 Million In Advertising

Custom content series highlighting small businesses across the U.S. to millions of potential customers along the consumer journey Captivate, North America’s leading location-based digital video network, today announced the Small Business Spotlight series in support of local U.S. businesses throughout the month of May. Small business owners can submit their story and ad to be featured on Captivate’s network of 11,000 elevator and large format screens in both office and residential buildings. Marketing Technology News:…

For Work or Play, Biggie Billboards Reinvents the Mobile Advertising Industry With Removable, Replaceable Banners

Biggie Billboards is embracing new technologies and innovative ideas to help people promote their business, honor an organization or cause, or simply express themselves in a unique and powerful way. Biggie Billboards has created the world’s first removable, re-usable, truck tailgate banner. Unlike decals or wraps, these 100% custom made banners are simple to install and easy to remove and replace if someone’s inspiration changes. Each banner can be installed in a matter of minutes and can be removed in just a few…

RRD Marketing Solutions Positioned Among Top Global Advertising and Marketing-Services Agencies in the 77th Ad Age Agency Report

R.R. Donnelley & Sons Company (, a leading global provider of marketing and business communications, announced that its Marketing Solutions segment was recognized in Ad Age’s 77th annual Agency Report. Since 1945, the publication has released its annual ranking and analysis of advertising and marketing-services agencies based on U.S. and worldwide revenue. This is the third year in a row that RRD Marketing Solutions has been named on the list. Marketing Technology News: Alliance Develops Shared Diversity and…

New data from BrandTotal – Leveraging Insights On Competitor Brands, And Shifting Your Social Media Advertising Campaign Creative, Is…

BrandTotal, the leading social competitive intelligence and brand analytics platform, announced the results of a survey to marketers on evaluating creative performance. While the results were almost split exactly down the middle, on what is the leading factor when it comes to a successful brand campaign, media (48%) or creative (52%), additional insights about results showcased that creative has a lasting impact on social advertising campaign performance, especially when you are tracking competitive digital and social…