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etailz Launches Self-Service Bid Optimization Software for Amazon Advertising

With automated bidding, search term addition, keyword audits and budget optimization, etailz’s AdManager provides advertisers with data-driven insights through AI etailz.com, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support, announced the launch of its new self-service Amazon cost per click advertising software, AdManager. AdManager uses AI to automate the management of Amazon Sponsored Product Ads, which minimizes wasted ad spend, increases relevancy, and maximizes…

Vibenomics Raises $6 Million to Accelerate Dominance of Audio Out-of-Home Advertising

Series A to fuel expanded product development within convenience stores and grocery retailers Vibenomics, a location-based Audio Out-of-Home advertising and experience company, announced it has raised $6 million in Series A funding to further its momentum in the advertising market. The round was led by BIP Capital and brings total company funding to $13.5 million. The funds will largely support the expansion of convenience stores and grocery retailers in the Vibenomics Audio OOH™ Advertising Marketplace. Marketing…

Friendable Announces its Initial Mobile Advertising and Test Results of its Latest Version of the “Friendable Dating App”

The Company Completes Initial 30-day Test and Realizes Increase in Download and Subscriber Metrics Friendable, Inc., a mobile-focused technology and marketing company, connecting and engaging users through two distinctly branded applications, announced the initial results of its “Everything starts with Friendship,” advertising campaign. The ad campaign continues to be managed by Liftoff, a highly awarded Palo Alto based firm that utilizes “Machine Learning Technologies”. Friendable’s testing began March 18, 2020,…

MediaKind Delivers Enhanced Advertising Portfolio to Unlock Monetization Potential of Advertising and Alternate Content

Modular PRISMA Core and PRISMA Edge products deliver tailored and full standards-based capabilities in support of advertising and alternate content insertion/replacement use cases across broadcast & IP networks New enhancements include ad routing policy and ability to rewrite and modify received SCTE-35, enabling information to be leveraged by downstream components within system MediaKind’s Advertising portfolio addresses application and use cases such as (server-side) Dynamic Ad Insertion (DAI) across all ABR…

The Tsunami Of In-App Programmatic Advertising Is Coming – Ride the Wave

In this article, we will discuss what in-app programmatic advertising is. We will also consider the factors causing the boom in in-app programmatic advertising, which include the increased use of mobile devices and the increased need for mobile content. The growth of this market in China, and how their model of life-app integration presents increased opportunities for in-app programmatic advertising future is also considered. What Is Programmatic Advertising? The next big trend in Marketing is in-app programmatic…

TrafficGuard Launches Free Advertising Fraud Protection

Advertising fraud prevention specialist introduces free solution to help businesses of all sizes protect their ad spend Leading ad fraud prevention specialist, TrafficGuard, announced the launch of its free pay-per-click (PPC) protection. With the launch of their free ad fraud protection, TrafficGuard is committed to helping businesses ensure their ad spend generates real advertising engagement. The free version of TrafficGuard’s award-winning fraud protection gives businesses the transparency they need to protect…

ADLINE – Launches AI Based Digital Marketing Platform to Simplify Advertising and Marketing for Everyday Marketers

Oslo based SaaS company ADLINE is a marketing platform that promises to streamline digital marketing and advertising,and eliminates the exhausting task of monitoring several channels separately for a thorough analysis and overview of effective marketing.  Supported by 5 million NOK in recent investments this one stop shop tool is now set to take the markets by storm in the Nordics and internationally Adline will fit in with everyday marketers or business owners, marketing teams or agencies looking for a simple system for…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from BIGO Ads, Colling Media, SRAX, Jivox, Pixalate, and Tapad. BIGO Ads Partners With Go Mobile and Fistashki to Launch Its Advertising Business in Russia BIGO Ads, from BIGO Technology, is an ads platform providing mobile marketing solutions globally. Covering more than 150 countries, BIGO Ads integrates mobile marketing solutions into imo, the video and audio calling app with global…

How Precise Location-Based Advertising is the Future of Mobile Marketing

Here is a familiar situation: you are walking down a street and (provided that your GPS is on and you have a Wi-Fi signal) you go past a storefront that then serves your phone a mobile ad or coupon offer. But what if there were so many brick-and-mortar stores on that street that the ad you were served was for the wrong store? Or maybe you get the right ad for a store you usually frequent, but at that time when you are passing it, you don’t need it? The above scenarios are both a misplaced opportunity and a missed advertising…

MediaJel Partners with Tapad to Enable Digital Advertising Efficiencies and Scale Across Devices

Tapad's integration with MediaJel's current advertising solutions will enable U.S. brands to benefit from improved cross-device reach and targeting capabilities Tapad, a global leader in digital identity resolution, has partnered with MediaJel, a leading provider of advertising and marketing solutions for regulated markets. The partnership will enhance MediaJel's current offering, enabling brands to further improve their digital marketing campaigns, and thereby, return on investment. Marketing Technology News:…

Programmatic Advertising in the Age of COVID-19: Mobile App Ad Spend Dips 14%; ‘Sports’ Lose 95% but ‘Parenting’…

Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its latest report, Programmatic Ad Spend in the Age of COVID-19: Mobile App Advertising, an analysis of how U.S. programmatic advertisers reallocated investments in March 2020 in response to the crisis. Marketing Technology News: Help Stop the Spread of COVID-19 at TrackMyTemp Key Findings: Programmatic mobile in-app ad spend drops 14% in March 2020 Mobile ad spend: Mobile in-app ad spend decreased 14% in March…

Jivox Extends Dynamic Creative Optimization to the Connected TV Advertising Market

New Partnership With Tremor Video Brings CTV Viewer Insights to Global Brands Through Jivox’s Enhanced Omni-Channel Personalization Platform Jivox, the personalized digital marketing technology leader, announced the industry’s first personalized dynamic creative optimization (DCO) for connected TV (CTV). The new solution will offer personalization at scale, eliminating days or weeks from the creative production process and increasing the effectiveness of TV campaigns. Jivox’s DCO for CTV allows brands to optimize messages…

SRAX Launches Stock for Ads Program, Offering Digital Advertising Solutions in Exchange for Publicly Traded Stock

SRAX, Inc., a digital marketing and consumer data management technology company, announces the Stock for Ads Program, offering media solutions for stock payments as a way to help businesses engage with their customers or clients and preserve cash during this critical time. Marketing Technology News: Help Stop the Spread of COVID-19 at TrackMyTemp The current environment is forcing public companies to conserve cash while they assess the opportunities and risks associated with their business strategies. At the same time,…

Colling Media Lands Five New Advertising Clients in March and April

Colling Media, a top-ranked national digital advertising and marketing agency, continues its recent, impressive growth by adding five new businesses to its prestigious roster of clients. Marketing Technology News: Help Stop the Spread of COVID-19 at TrackMyTemp The agency's new clients include: ScriptSave WellRx—an innovative prescription medication discount program that closes the gaps in prescription benefit coverage. Diamond Kitchen & Bath—the leading retailer of kitchen and bathroom cabinetry and…

BIGO Ads Partners With Go Mobile and Fistashki to Launch Its Advertising Business in Russia

Mobile marketing platform BIGO Ads announces Go Mobile Inc and Fistashki as the authorized resellers in Russia. BIGO Ads, from BIGO Technology, is an ads platform providing mobile marketing solutions globally. Covering more than 150 countries, BIGO Ads integrates mobile marketing solutions into imo, the video and audio calling app with global monthly active users (MAU) of 210 million, and Likee, the short video creation platform with global MAU of 115 million. With its strong user base and high-quality content, BIGO Ads…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from PowerInbox, iClick, Joveo, Unruly, Voxnest, Comscore, and BroadbandTV Corp. Email Advertising is No Joke! PowerInbox & The Motley Fool Host April Fool’s Day Webinar to Show How e-Newsletter Ads Drive Brand Engagement PowerInbox, the trusted audience engagement and digital monetization partner for publishers, announced it has partnered with The Motley Fool to host a special April…

BroadbandTV Unveils Advertising Program to Support Companies Focused on COVID-19 Relief

BBTV Works With WELL Health Technologies to Raise Awareness for Patients Who Require Access to On-demand Healthcare BroadbandTV Corp. (BBTV), an enabling platform for content owners that is advancing the world through the distribution, management and monetization of content, announces a brand and advertising agency program for companies supporting COVID-19 efforts. BBTV actively pursues ways to encourage social change, and it operates as a truly Quadruple Bottom Line (QBL) Business, measuring its success not just based on…

New Comscore and JW Player Partnership Delivers Contextual Targeting for Video Advertising

Partnership enables advertisers and publishers to put in place Coronavirus brand suitability protections for video content Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and JW Player, the world's largest independent video platform, are excited to announce that Comscore's brand safety and contextual categorization segments are available for activation across the 12,000+ media sites that use JW Player for their digital video playback. This partnership builds on JW Player's…

Voxnest And Its Podcast Platform Spreaker Integrate With Nielsen For Deeper Targeted Advertising

Nielsen Audience Segments available to advertisers and publishers under the Voxnest umbrella Voxnest, an audio technology company, announced that it has signed a new agreement with Nielsen today for the use of Nielsen Audience Segments. With this contract, both advertisers who utilize Voxnest Audience Network and podcast publishers on Spreaker, a Voxnest brand, will utilize the integrated data in order to achieve a richer understanding of podcast listeners, get specific with audience targeting, and drive better…

Unruly Data Reveals COVID-19 is Reshaping Consumer Content Consumption, Spending Habits and Advertising Preferences

Video advertising platform Unruly today released a study that investigates how the COVID-19 pandemic is impacting consumer interests and behaviors. Unruly, which is part of Tremor International, surveyed a total of 2,556 consumers globally in late March 2020 for this study. Results revealed that overall time spent online has dramatically increased in the US -- with consumers spending a lot more time than before on their mobile phones (50%), connected TVs (42%) and laptops (35%). Additionally, consumers are spending more time…