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AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from MG Motor UK, Dealers United, Veritone Inc., Bayard Advertising Agency, and NCSolutions. MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and…

Unlocking Advertising Potential With the Power of Machine Learning

Capturing and maintaining consumers' short attention span is becoming increasingly difficult, especially with the rise of multi-screening. It was recently reported that 72% of people aged 16-24 use social media whilst they watch TV. This demonstrates how ingrained multi-screening behavior has become, particularly for Gen Z consumers. In today’s market where consumer attention is divided across multiple platforms and formats, only the most engaging and relevant advertising will resonate with audiences. Businesses are…

MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi

MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and digital marketing and media agency, tmwi has allowed MG to feature in Codemaster’s iconic DiRT Rally 2.0. The move has helped the fast-growing UK automotive manufacturer to evolve its marketing strategy to increase brand awareness among a younger demographic and reach an untapped audience. The gaming industry has a huge audience and is currently valued…

Dealers United is Harnessing the Power of Facebook Advertising to Propel Its Automotive Clients to the Next Level

Dealers United is an innovative leader in the auto ad tech industry with the knowledge, connections, and expertise to drive success for its clients Dealers United has tapped into the power of social media advertising to increase sales for auto dealers across the country. Dealers United's innovative advertising solutions have been built in line with Facebook Automotive's best practices to help dealerships solve real business challenges using Facebook and Instagram. Dealers United is a Facebook Marketing Partner, which…

Veritone Expands Content Classification Capabilities to Power Contextual Advertising at Scale for Podcasts

Veritone aiWARE Now Produces IAB Tech Lab Content Taxonomy-Compliant Metadata Output Veritone Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced the expansion of its content classification capabilities to support IAB Tech Lab Content Taxonomy-compliant metadata output via aiWARE APIs. The new offering will enable podcast distribution platforms to programmatically transcribe and tag audio streams with topical, descriptive, and time-correlated keyword metadata prior to…

Why Advertising Personalization is Headed Into Video Games

Virtual Louis Vitton? Free Pizza for Advancing Levels? I’m Game! The Current State of Personalization I don’t know about you, but I love getting customized recommendations on Spotify. Sometimes I feel like they know me better than I know myself! And that’s the point exactly. In recent years, the personalization phenomenon has transformed consumer experiences. From algorithms that predict shows you are likely to watch and enjoy on Netflix, to custom product recommendations on Amazon (yes, that’s how I found that new book…

Bayard Advertising Agency Welcomes Back Industry Leader, Kyle Leigh

Bayard Advertising Agency, Inc., a full-service digital advertising agency focused on recruitment advertising, enrollment/lead generation and employment branding, is excited to announce the return of Kyle Leigh as Vice President, Strategy & Technology. Kyle began his career at Bayard, having built and grown many of the agency's digital offerings.  This included starting the agency's programmatic job advertising product, AppFeeder. Marketing Technology News: Pixalate Releases 2019 App-ads.txt and Ads.txt Trends…

NCSolutions, Leading Advertising Effectiveness Research Firm, Appoints Feintuch Communications as Its PR Agency of Record

NCSolutions, the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has selected Feintuch Communications as its public relations agency of record. Founded in 2010 and headquartered in New York, with offices in Chicago, Cincinnati and Tampa, NCSolutions is the leader in helping brands improve their advertising effectiveness on every platform, channel, and device. Its research-based insights, collective wisdom and proven techniques enable marketers to target the right…

AdsDax Expands Cryptocurrency Product Offerings In Indian Advertising Market

Decentralised advertising platform lines up big brands for ad campaign after landmark ruling allows banks in India to service crypto firms AdsDax, a blockchain-enabled advertising platform, has unveiled plans to expand its business activities in India, working with more brands and agencies to deliver innovative ad campaigns that leverage blockchain and cryptocurrency technologies for higher levels of transparency and accurate reporting. Marketing Technology News: Avtex Hires Kristine Hansen as Vice President of Sales The…

Ardeshir Akhavan Comments on Innovations in Digital Advertising Technology

While traditional channels still contributed over half of global advertising revenues in 2018, digital has become the star player in the past decade, with advancements in technology continually raising the bar for creatives along with providing new opportunities for marketers. "The advent of mobile devices, faster internet speeds, improving display characteristics, and increasingly accurate analytic tools are among the key drivers of transformation within the advertising landscape. In the coming years, technology will…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…

Advertising Management Platform Startup LumenAd Closes Angel Funding Round Led by Next Frontier Capital

Platform unifying online advertising data for Dairy Queen, MRM/McCann, Manchester United, Red Wing Shoes, Toyota and more raises $2 million to accelerate growth LumenAd, provider of a leading advertising management platform that organizes data from across the digital advertising ecosystem, announced the close of a $2 million seed funding round led by Next Frontier Capital, a venture fund focused on partnering with mission-driven entrepreneurs to build Montana-based technology companies of impact. Other investors…

Triton Digital Integrates DBSgroep’s RTVPLAN Media Sales Solution With Its Renowned Advertising Server

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced that it has integrated with DBSgroep’s media sales solution, RTVPLAN, with Triton’s Advertising Server to further optimize and streamline the order management process for audio publishers. Marketing Technology News: AudioEye Appoints Heath Thompson as Chief Executive Officer This integration enables publishers that use Triton’s Ad Server to streamline the management of their advertising orders and…

Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising

IRIS.TV's Contextual Video Marketplace now leverages Comscore's leading brand safety and contextual segments to deliver privacy-focused, relevant, and brand-safe video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and IRIS.TV, a video intelligence platform for broadcasters and publishers, announced that Comscore's brand safety and contextual categorization segments are now available for activation in IRIS.TV's Contextual Video Marketplace. This partnership…

Genesis Selects Dealer.com as New Website Digital Advertising Provider

Dealer.com, a Cox Automotive brand, announced it has been selected as a Genesis' website, digital retailing and digital advertising provider. Today, through Dealer.com's Website Choice program, Genesis dealers gain access to a more innovative and personalized digital storefront experience that delivers the technology and expertise for dealers to exceed consumer expectations. Marketing Technology News: CRN Recognizes StorageCraft as a “Coolest Cloud Storage” Company "Connecting a dealer's solutions is more important…

Octavo Designs Recognized at 30th American Advertising Awards

Octavo’s work received Judge’s Choice, Gold and Silver Awards Octavo Designs received eight awards at the 30th Annual American Advertising Awards held by the American Advertising Federation of Greater Frederick. Octavo’s work was recognized in multiple categories, receiving the Judge’s Choice, Gold and Silver Awards. The American Advertising Awards are the most extensive and representative awards in the advertising field. Marketing Technology News: VERB Surpasses One Million App Users Globally Octavo’s work for Andy…

Friendable Focuses on Machine Learning and AI for Mobile Advertising Campaign, Choosing “LiftOff” as Partner

Tapping a Database of Over 2 Billion Unique, Fraud-Free Mobile Profiles Friendable, Inc. is pleased to announce its partnership with “LiftOff”, a Palo Alto, CA based company founded in 2012, with the mission of revolutionizing how mobile app marketers build and grow an active, engaged user base. Marketing Technology News: Epubor Boosts Conversion Rate by 20% with 2Checkout’s InLine Cart Friendable plans to deliver a focused approach and strategy that employs a “Four-Phased” approach that has been designed to help…

AdDaptive Intelligence, Initiative, and Cox Business share B2B Advertising Success on stage at Digiday Conference

Industry leaders discuss the campaign that leveraged AdDaptive's B2B advertising technology to provide superior targeting amid industry changes AdDaptive Intelligence, a leading B2B advertising technology provider, Initiative (agency) and Cox Business (brand) are coming together at Digiday Media Buying Summit 2020 to present a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes. This prime advertising event takes place in Palm Springs,…

Next Generation of Sidecar for Facebook Helps E-commerce Retailers and Brands Tackle the Growing Complexity of Facebook Advertising

Sidecar Additionally Launches Support for Google Display and Video Ads as Part of the Company's Increased Focus on Audience Management Across Channels Sidecar continues to solve the pain points facing digital marketing teams in retail, and today's latest step is the introduction of the next generation of Sidecar for Facebook & Instagram. Critical among the new features is the granularity with which Sidecar automatically creates and manages audiences for Facebook and Instagram ads. In addition, the company's heightened…

Anzu.io Partners With Forensiq to Bring Advanced Fraud Protection to In-Game Advertising Across Platforms

In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and score general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) across PC, console, and mobile. Ad fraud continues to be a major concern for digital advertising as a whole, with a reported risk of a loss amounting to $23 billion globally. In-game advertising…