Direct-to-consumer brands such as Casper and Warby Parker have successfully turned the world of brick-and-mortar retail on its head, but …
The Marketing Revolution Will Be Televised: Video Advertising’s Dynamic Future
Eight decades after a spot for the Bulova Watch Co. became the first television ad ever to air, video advertising …
Innovid 2018 Global Video Benchmarks Study Shows Meteoric Rise of Connected TV, Uncovers Key Video Advertising Insights
Annual Study Analyzes Thousands of Video Campaigns for Key Trends, Including Surges in Personalization and Engagement Innovid, the world’s leading …
SRAX Joins Big Tech Leaders and Interactive Advertising Bureau to Assist Government Officials Making State and National-Level Policy Changes for Consumer Data Privacy and Compensation in 2019
California State Capital is First Stop in Making Changes that will Impact Ad Agencies, Brands and Consumers Across the Board …
Metadata.io Addresses the Messy Truth of Marketing Automation — Outlines Account-based Advertising Approach that Delivers on the Promise of ‘Automatic’
Lean and Happy Teams, Empowered Digital Agencies, “A/B Testing Is Dead,” and Predictable ROI Are Just a Few of the …
Metadata.io Experiences Dramatic Growth, Launches Latest AI-powered Account-based Advertising Platform to Optimize and Scale Campaigns in Ways That are Humanly Impossible
B2B CMOs Can Automatically Run Thousands of Campaigns — and Crush Demand Gen Numbers — Without Human Interference Metadata.io, announced …
When It Comes to Advertising, Online Users Get It; Just Let Them Stay in the Driver’s Seat
80 Percent of British Online Users Recognize the Role Advertising Plays in Keeping the Internet Free, Says New Research from …
New Adobe Advertising Cloud Capabilities Power Cross-Channel Advertising Campaigns
Adobe announced a partnership with Roku, Inc. to offer Adobe customers the ability to precisely target the large consumer audience …
Advertising Technology Leader Adam Heimlich Named President of Parsec Media
Parsec Media, the mobile ad network with advanced ad formats and cost-per-second metrics, is expanding its leadership team by adding …
iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms
iPinYou, China’s leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou‘s programmatic platform. This integration helps …
Data Privacy Backlash: Is Facebook Advertising Truly Evolving?
According to a recent report, cybercriminals earning over $3 Billion annually exploiting social platforms. In the current scenario of stringent …
DoubleVerify Identifies Video Fraud Scheme Targeting Mobile App Advertising
DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it’s Fraud Lab has identified a video …
PerceptIn Launches AI Camera Module to Track Customer Reaction to DOOH Advertising
The PerceptIn Intelligent Viewer Tracking Module Enables Advertisers and Brands to Create Robust In-Store Customer Profiles and Improve the Effectiveness …
JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships
The Company Has Added EMX, PubMatic, and Telaria, Building on Its Existing SpotX Partnership, to Bring Even More Advertising Demand …
Netmining Partners with Bidtellect to Offer Programmatic Native Advertising
Marketers Can Now Combine Native Ads with Audience Data for Stronger Retargeting Netmining, the leading provider of data-driven targeting solutions, …
AppsFlyer Unveils New Performance Index for 2019, Ranking the Top Media Sources in Mobile Advertising
Performance Index Edition VIII Offers Most In-Depth Look to Date on Mobile and App Marketing Landscape AppsFlyer, the leading mobile …
Teikametrics Launches Hourly Bidding Algorithm for Amazon Advertising
Teikametrics, the leading Retail Optimization Platform (ROP) that helps brands and sellers optimize Amazon advertising campaigns, announced the launch of …
NCC Media Extends Advertising Footprint Beyond TV with Launch of New Online Ad Capabilities
NCC’s Data and Ad Inventory Resources Allow Advertisers To Run True Cross-Screen Campaigns Across 80 Million Households NCC Media, the …
Looking Ahead: Predictions for Programmatic Advanced TV Advertising
The competitive diversity scenario i.e. all-against-all will greatly intensify across the global television advertising market throughout 2019. Global platforms with …
Leading Media Companies, Smart TV Maker VIZIO Come Together for “Project OAR” – A Consortium Dedicated to Establishing an Addressable Advertising Standard
Companies at Launch Include Disney’s Media Networks, Turner, Xandr, Comcast’s FreeWheel and NBCUniversal, CBS, Discovery, Hearst Television, AMC Networks, VIZIO …