Advertisers Can Now Seamlessly Reach CTV, OTT-TV and Digital Video Audiences at Scale to Improve Brand Experiences and Marketing Outcomes …
Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey
Advertisers Are Shifting More of Their Budgets to Amazon, but Express Concerns About Data Access and Competition Nanigans, the leader …
Augeo Continues Growth with Acquisition of Wingnut Advertising
Augeo announced it has acquired Wingnut Advertising, a Minneapolis-based company delivering agency services since 2003. The acquisition will nearly double the …
New Independent Research Study Uncovers Why Buyers Are Embracing Programmatic In-App Advertising
Buyers Cite Targeting Capabilities and Inventory Quality as the Top Criteria for Choosing Programmatic In-App Publisher Partners PubMatic, the publisher-focused …
Kenshoo Launches Full Support for Amazon’s Advertising API in Japan
Japanese Marketers Are Eager to Use the First Major Platform to Offer Access to Amazon Japan and the Global Industry’s …
Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising
Visual Guide for 2019 Digital Media Planning Digilant – a programmatic media buying services company – released a Top Programmatic Media Buying …
Cheddar Taps Telaria’s Video Management Platform As SSP Partner to Scale Connected TV Advertising Programmatically
Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, …
The End of Interruption: IAB Rolls out New Advertising Best Practices
Of the many lessons we learned in 2018, one, in particular, is abundantly clear: we can no longer advertise at …
Facebook Advertising Declining; Google Ads and Amazon Continue Their Consolidation
Latest Digital Advertising Report from Merkle Cites Steep Growth for Google Shopping Ads, Steady Growth for Amazon, and a Decline …
Mobile Channels Offer New Growth Opportunities in the Online Video Advertising Space
Mobile Video Ad Spending Will Account for 75 Percent of All Digital Video Ad Investments by 2023, Says Frost & …
RICOH Tours Adds Advanced Online Advertising Technology in Its Platform
New Feature Doubles Online Advertising Conversion with 360° Ads RICOH Tours, one of the fastest growing solution providers in real …
Badvertising: How Big Agencies Are Screwing Big Companies Out of Big Money, And How to Stop It
A New Book Reveals the Truth in the Digital Marketing World The founders of marketing agency, Metric Digital, have released …
Dosh Declares War on Wasted Advertising Spend with $40 Million Series B Financing
Dosh, the fastest growing fintech app, announced it has closed a $40 million Series B financing round, including $20 million in equity and $20 million in …
PremiumMedia360 Introduces CLIR, the First Automation Solution That Helps Advertising Sellers Combat Revenue Leakage by Linking Buyer and Seller Transactional Data
Groundbreaking Solution Makes It Easier for Advertising Sellers to Be Paid on Time and in Full for Advertising PremiumMedia360, the …
SpotX Releases Predictions About 2019 Video Advertising Trends in New Report
Research Shows Four Key Changes in OTT, Traditional TV, Online Video, Data Activation, and Transparency Within the Video Advertising Landscape …
The End of Ad Fraud? A Radical Transparency “Reckoning” Awaits the Digital Advertising Industry in 2019
New, Eye-Opening Video from Ad Tech Startup Tribeos Delivers Major Wake-Up Call How much havoc does ad fraud wreak on …
KIOSK Information Systems and Beabloo to Demonstrate Targeted Facial-Recognition Advertising Through Digital Signage at NRF 2019
Beabloo, a pioneering company in Active Customer Intelligence solutions that improve retail customer experience, is collaborating with KIOSK Information Systems (KIOSK), an …
Triton Digital Integrates Operative.One with the Tap Advertising Platform
Triton Digital, the leading technology provider for the global audio industry, announced that it has integrated the Operative.One Ad Management Platform …
OUTFRONT Media Dominates Transit Advertising As Brands Flock To Transit Audiences
Brands Ranging from Olay to Amazon and Glossier Find Success in Transit Audiences OUTFRONT Media Inc. connects brands and consumers …
Cheddar Selects MightyHive for Programmatic Advertising
Cheddar, the leading post cable networks company announced that it has selected MightyHive as its partner for programmatic advertising services. …