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Search Results for: advertising

RevJet Announces Updated Ad Creative Builder for Social and Native Advertising Platforms
Audience Data, Video Advertising

RevJet Announces Updated Ad Creative Builder for Social and Native Advertising Platforms

RevJet Simplifies Building, Updating and Managing Digital Ads for Use Across Facebook, Twitter, Taboola, Outbrain, Verizon Media and More RevJet, the …

PRNewswireAugust 15, 2019, 9:00 pmAugust 14, 2019 0 537
Comscore Announces Multi-Year Agreement with Xandr as Measurement Partner for Leading Addressable Advertising Consortium
Audience Data, B2B Commerce, Native & Programmatic Advertising

Comscore Announces Multi-Year Agreement with Xandr as Measurement Partner for Leading Addressable Advertising Consortium

Partnership will also underscore trust in new curated cross-platform advertising marketplace Comscore, a trusted currency for planning, transacting and evaluating …

MTS Staff WriterAugust 14, 2019, 8:40 pmAugust 14, 2019 0 381
In-app Advertising Market Size Worth $226.4 Billion By 2025
In App Marketing

In-app Advertising Market Size Worth $226.4 Billion By 2025

The global in-app advertising market size is expected to reach USD 226.4 billion by 2025, growing at a CAGR of 19.4% …

PRNewswireAugust 14, 2019, 6:55 pmAugust 14, 2019 0 506
Pathmatics Launches Facebook Advertising Intelligence in Canada
Native & Programmatic Advertising

Pathmatics Launches Facebook Advertising Intelligence in Canada

Brands, publishers, and agencies now receive access to Facebook advertising data powered by an opt-in mobile panel previously limited to …

MTS Staff WriterAugust 14, 2019, 2:00 pmAugust 14, 2019 0 429
Comcast And District New Haven Mark Grand Opening Of Comcast Business Innovation Lounge
B2B Commerce, Native & Programmatic Advertising

Comcast Advertising Appoints Joel Armijo as Chief Financial Officer

Armijo Has Worked at Companies Spanning FuboTV, AT&T, Directv, Merrill Lynch, Cablevision and Time Warner Comcast Advertising, the advertising arm …

PRNewswireAugust 13, 2019, 12:41 pmAugust 14, 2019 0 274
Third-Party Nielsen Data Underscores the Advertising Power and Performance of the NTN Buzztime DOOH Network, Ranked #8 in North America in Impressions
Native & Programmatic Advertising

Third-Party Nielsen Data Underscores the Advertising Power and Performance of the NTN Buzztime DOOH Network, Ranked #8 in North America in Impressions

NTN Buzztime, Inc. presented the findings from a third-party survey conducted in March 2019 by Nielsen On Location, which measures …

PRNewswireAugust 8, 2019, 10:50 pmAugust 8, 2019 0 1218
Plug and Play Launches New Media & Advertising Innovation Program with Amazon Moments
Native & Programmatic Advertising

Plug and Play Launches New Media & Advertising Innovation Program with Amazon Moments

Plug and Play announced their newest innovation program focused on Media & Advertising with Amazon Moments as a Founding Partner. …

PRNewswireAugust 8, 2019, 7:30 pmAugust 8, 2019 1 392
In-House vs. the Agency Model - Advertising’s Red Herring Debate
Guest Authors

In-House vs. the Agency Model – Advertising’s Red Herring Debate

In today’s Advertising market, the modus operandi is efficiency and control. Brands want control so that they can be as …

Pierre FigeatAugust 8, 2019, 4:00 pmAugust 2, 2019 1 881
Comcast Spotlight Brings Greater Accountabilty to Local TV Advertising with Launch of New Attribution Solution
Native & Programmatic Advertising

Comcast Spotlight Brings Greater Accountabilty to Local TV Advertising with Launch of New Attribution Solution

Instant IMPACT, powered by TVSquared, is a scalable, automated tool that allows local advertisers to track a television campaign’s impact …

MTS Staff WriterAugust 8, 2019, 2:29 pmAugust 8, 2019 2 1260
Twilio SendGrid Adds Critical Advertising Channels to Marketing Campaigns
Native & Programmatic Advertising

Twilio SendGrid Adds Critical Advertising Channels to Marketing Campaigns

Facebook, Instagram and Google Display Ad integrations enable marketers to extend reach of email campaigns to display and social ads …

Business WireAugust 7, 2019, 8:00 pmAugust 7, 2019 0 418
Comcast Spotlight Brings Greater Accountability to Local TV Advertising with Launch of New Attribution Solution
Native & Programmatic Advertising, Video Advertising

Comcast Spotlight Brings Greater Accountability to Local TV Advertising with Launch of New Attribution Solution

Instant IMPACT, powered by TVSquared, is a scalable, automated tool that allows local advertisers to track a television campaign’s impact …

MTS Staff WriterAugust 7, 2019, 6:25 pmOctober 3, 2019 0 84
Veritone One Launches Pay-Per-Performance Advertising Platform for Podcast and Social Media Influencers
Influencer Marketing, Social Media Platforms

Veritone One Launches Pay-Per-Performance Advertising Platform for Podcast and Social Media Influencers

Influencer Bridge Gives Content Creators Unprecedented Access to Advertisers and Enables Them to Monetize Their Content through Sponsored Ad Placements …

Business WireAugust 7, 2019, 5:58 pmAugust 7, 2019 1 738
Force Marketing Launches Drive, a New Dynamic Advertising Platform
Native & Programmatic Advertising

Force Marketing Launches Drive, a New Dynamic Advertising Platform

Force Marketing is proud to announce their latest innovation, DRIVE, powered by Helix. DRIVE is a new automotive advertising tool …

PRNewswireAugust 6, 2019, 6:45 pmAugust 6, 2019 0 404
Zylotech Cited in the Gartner Hype Cycle for Digital Marketing and Advertising, 2019 and the Gartner Hype Cycle for IT in GCC, 2019
Customer Data Platforms, Native & Programmatic Advertising

Zylotech Cited in the Gartner Hype Cycle for Digital Marketing and Advertising, 2019 and the Gartner Hype Cycle for IT in GCC, 2019

Zylotech, the self-learning customer data (CDP) platform company, announced it has been cited as a Sample Vendor in both the …

Globe NewswireJuly 31, 2019, 9:35 pmJuly 31, 2019 0 542
Google Expands App Advertising Opportunities for Buy-Sell Players
In App Marketing, Mobile Advertising, Staff Writers

Google Expands App Advertising Opportunities for Buy-Sell Players

Today, Google has announced 6 new app advertising features for its AdMob and App campaigns. These app advertising solutions would …

Sudipto GhoshJuly 31, 2019, 7:30 pmJuly 31, 2019 0 1216
The European Digital Advertising Market Continues on Its Growth Trajectory
Guest Authors

The European Digital Advertising Market Continues on Its Growth Trajectory

This July, IAB Europe published the latest edition of its AdEx Benchmark report, which provides facts and figures about the …

Daniel KnappJuly 31, 2019, 9:00 amJuly 29, 2019 2 1172
Kubient Appoints Media and Advertising Veteran Peter Bordes as Chief Executive Officer and Former Ogilvy Executive Chris Andrews as Chief Digital Officer
Native & Programmatic Advertising

Kubient Appoints Media and Advertising Veteran Peter Bordes as Chief Executive Officer and Former Ogilvy Executive Chris Andrews as Chief Digital Officer

Kubient, an end-to-end, programmatic, audience advertising platform, announced today that the Company has appointed Peter Bordes as Chief Executive Officer …

PRNewswireJuly 30, 2019, 9:38 pmJuly 30, 2019 0 351
New Study Reveals Watershed Moment as 79% of UK Marketers Acknowledge Cross-Channel Video Advertising Wave
Video, Video Advertising

New Study Reveals Watershed Moment as 79% of UK Marketers Acknowledge Cross-Channel Video Advertising Wave

A commissioned study conducted by Forrester Consulting on behalf of 4C Insights, among over 200 marketers in the UK, finds …

Globe NewswireJuly 30, 2019, 1:33 pmJuly 30, 2019 1 830
Fred Petrovsky to Join Colling Media Advertising Agency as Chief Marketing Officer
Native & Programmatic Advertising

Fred Petrovsky to Join Colling Media Advertising Agency as Chief Marketing Officer

Colling Media Advertising Agency announced Fred Petrovsky has joined as Chief Marketing Officer (CMO), effective immediately. In his new role, …

MTS Staff WriterJuly 29, 2019, 9:30 pmJuly 29, 2019 0 373
Tuning in to Digital Audio Advertising
Guest Authors

Tuning in to Digital Audio Advertising

I’ve been keeping my ear out for the song of the summer. It’s gotta be a song with that hook, …

Ryan MancheeJuly 26, 2019, 9:00 pmJuly 23, 2019 1 1450

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