RevJet Simplifies Building, Updating and Managing Digital Ads for Use Across Facebook, Twitter, Taboola, Outbrain, Verizon Media and More RevJet, the …
Comscore Announces Multi-Year Agreement with Xandr as Measurement Partner for Leading Addressable Advertising Consortium
Partnership will also underscore trust in new curated cross-platform advertising marketplace Comscore, a trusted currency for planning, transacting and evaluating …
In-app Advertising Market Size Worth $226.4 Billion By 2025
The global in-app advertising market size is expected to reach USD 226.4 billion by 2025, growing at a CAGR of 19.4% …
Pathmatics Launches Facebook Advertising Intelligence in Canada
Brands, publishers, and agencies now receive access to Facebook advertising data powered by an opt-in mobile panel previously limited to …
Comcast Advertising Appoints Joel Armijo as Chief Financial Officer
Armijo Has Worked at Companies Spanning FuboTV, AT&T, Directv, Merrill Lynch, Cablevision and Time Warner Comcast Advertising, the advertising arm …
Third-Party Nielsen Data Underscores the Advertising Power and Performance of the NTN Buzztime DOOH Network, Ranked #8 in North America in Impressions
NTN Buzztime, Inc. presented the findings from a third-party survey conducted in March 2019 by Nielsen On Location, which measures …
Plug and Play Launches New Media & Advertising Innovation Program with Amazon Moments
Plug and Play announced their newest innovation program focused on Media & Advertising with Amazon Moments as a Founding Partner. …
In-House vs. the Agency Model – Advertising’s Red Herring Debate
In today’s Advertising market, the modus operandi is efficiency and control. Brands want control so that they can be as …
Comcast Spotlight Brings Greater Accountabilty to Local TV Advertising with Launch of New Attribution Solution
Instant IMPACT, powered by TVSquared, is a scalable, automated tool that allows local advertisers to track a television campaign’s impact …
Twilio SendGrid Adds Critical Advertising Channels to Marketing Campaigns
Facebook, Instagram and Google Display Ad integrations enable marketers to extend reach of email campaigns to display and social ads …
Comcast Spotlight Brings Greater Accountability to Local TV Advertising with Launch of New Attribution Solution
Instant IMPACT, powered by TVSquared, is a scalable, automated tool that allows local advertisers to track a television campaign’s impact …
Veritone One Launches Pay-Per-Performance Advertising Platform for Podcast and Social Media Influencers
Influencer Bridge Gives Content Creators Unprecedented Access to Advertisers and Enables Them to Monetize Their Content through Sponsored Ad Placements …
Force Marketing Launches Drive, a New Dynamic Advertising Platform
Force Marketing is proud to announce their latest innovation, DRIVE, powered by Helix. DRIVE is a new automotive advertising tool …
Zylotech Cited in the Gartner Hype Cycle for Digital Marketing and Advertising, 2019 and the Gartner Hype Cycle for IT in GCC, 2019
Zylotech, the self-learning customer data (CDP) platform company, announced it has been cited as a Sample Vendor in both the …
Google Expands App Advertising Opportunities for Buy-Sell Players
Today, Google has announced 6 new app advertising features for its AdMob and App campaigns. These app advertising solutions would …
The European Digital Advertising Market Continues on Its Growth Trajectory
This July, IAB Europe published the latest edition of its AdEx Benchmark report, which provides facts and figures about the …
Kubient Appoints Media and Advertising Veteran Peter Bordes as Chief Executive Officer and Former Ogilvy Executive Chris Andrews as Chief Digital Officer
Kubient, an end-to-end, programmatic, audience advertising platform, announced today that the Company has appointed Peter Bordes as Chief Executive Officer …
New Study Reveals Watershed Moment as 79% of UK Marketers Acknowledge Cross-Channel Video Advertising Wave
A commissioned study conducted by Forrester Consulting on behalf of 4C Insights, among over 200 marketers in the UK, finds …
Fred Petrovsky to Join Colling Media Advertising Agency as Chief Marketing Officer
Colling Media Advertising Agency announced Fred Petrovsky has joined as Chief Marketing Officer (CMO), effective immediately. In his new role, …
Tuning in to Digital Audio Advertising
I’ve been keeping my ear out for the song of the summer. It’s gotta be a song with that hook, …